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The Best Health Supplement Affiliate Programs 2023


The Best Health Supplement Affiliate Programs 2023

It’s probably safe to say that if you’re reading this article you’re considering signing up for some supplement-related affiliate programs. 

If that’s the case, then we’re here to tell you that that’s a great idea – the health and wellness niche has a vast amount of amazing affiliate programs on offer. This is because American consumers are familiarizing themselves with the industry, and resorting to vitamins and supplements a lot more than before, using them primarily as a preventative measure.  

In fact, the data can confirm this culture shift, with the Council of Responsible Nutrition showcasing that 73% of Americans reported taking supplements, which is a 68% increase when compared to the data in 2015.

It should come as no surprise that an ever-growing market is indicative of the fact that there’s some money to be made within this niche. One might even say that the health and wellness industry can provide a lot of affiliate marketing opportunities for content creators to “supplement” their income streams. 

We’ve compiled a detailed list below of the top affiliate programs within the supplement niche that you can get signed up for in order to begin promoting their fantastic products online while earning commissions.  

The Best Health Supplement Affiliate Programs 2023

1. Rootine

Over the years researchers have emphasized the importance of bio-individuality. This is applicable to every aspect of life, whether it be a dietary preference, exercise routines, and even supplements. 

Rootine believes in this concept, and in fact, it’s the foundation of their ethos. The company offers bespoke micronutrient-rich supplements that are created specifically for each customer based on their blood sample, DNA, and quiz results. You can even synchronize your DNA results with 23andMe or Ancestry for added data points.

According to Rootine, they are able to offer over 700 trillion different combinations, so once you provide the company with your information they’re able to formulate a custom supplement plan that’s exactly what you need, including the correct dosage.

Rootine’s affiliate program is also pretty impressive, with above-industry-standard commission rates and a decent cookie window duration. 

Their cookie window duration is 60 days with a base commission of 75$ per completed sale. 

But, apart from all that you’re also able to take full advantage of monthly bonuses if you hit specific sales targets.

You’ll also gain access to a whole assortment of marketing materials including banners, copy, exclusive offers, and more, to help you promote the products to your audience.

You can sign up for the affiliate program here: Rootine affiliate program

2. Care/of

Care/of is a supplement brand that sells everything from minerals and vitamins to probiotics and superfoods, all of which are made from high-quality and sustainable ingredients. 

When you register with Care/of you’ll be prompted to take a quiz in order for them to send you unique recommendations of products that are best suited to you.

This shouldn’t come as a surprise, as there are many other supplement companies employing this approach due to the sheer confusion that purchasing supplements can have on people. 

The brand’s affiliate program offers a base commission of 2% that increases each time you meet a sales target, and can climb to a peak of 25% per sale. They offer a cookie window of 30 days, which isn’t a lot, but paired with the marketing materials that the company has closing a sale in that timeframe should be more than doable. 

You can sign up for the affiliate program here: Care/of affiliate program

3. Bulk Supplements

Bulk Supplements is a company that focuses on selling high-quality dietary supplements and affordable prices. Its product catalog includes herbal supplements, weight loss products, protein powders, and much more. 

On ShareASale, Bulk Supplements is rated as a Power Rank company, meaning that their affiliate program drives thousands of sales each day, amassing over 100,000 reviews on Amazon and their personal website.

Their affiliate program pays a 15% commission, and they also offer incentives for meeting sales targets, at the same time as a bonus for joining the program. The average order has an estimated value of over 100$, so there’s a good commission to be made on sales. Lastly, the cookie duration is of 90 days. 

Similarly to other affiliate programs, you’ll gain access to marketing materials in the form of banners and special offers. 

You can sign up for the affiliate program here: Bulk Supplements affiliate program

4. eVitamins

eVitamins is an online retailer offering everything you’ll ever need when it comes to health and beauty products. 

Their goal is to provide their customers with the lowest possible prices, sometimes offering up to 75% off, at the same time as delivering quality customer service and an enjoyable overall shopping experience. 

The company offers free shipping across the U.S. on more than 17,000 products. 

They offer two separate affiliate programs – one that is run in-house and the second is hosted on the CJ affiliate network. The affiliate program that they run in-house offers a better commission structure of 12% to 20%, which is a big difference when compared to the commission offered via CJ affiliate which falls between 4% and 8%. 

eVitamins has a 60-day cookie window which is pretty good, but they also extend their window at times when they’re running special campaigns and promotions. 

You can sign up for the affiliate program here: eVitamins affiliate program

5. Persona Nutrition

Persona Nutrition used to be known as Vitamin Packs – the company offers a state-of-the-art subscription service for supplements.

As mentioned with other brands in this lineup, Persona Nutrition is able to customize supplement requirements thanks to offering their prospective clients a quiz to better understand their needs. 

The quiz takes approximately five minutes, and once you’ve filled out the form you’ll receive vitamin and supplement recommendations backed by doctors and nutritionists.

They have a really good rating on Trustpilot – 4.3-star to be exact – and more than 6,000 reviews online. 

You can sign up for the affiliate program here:  Persona Nutrition affiliate program

6. MegaFood

Megafood is a company that sells supplements made with ingredients that are high quality and sourced from a network of sustainable farms. The company is a big proponent of regenerative, organic, and sustainable farming for the future.

It’s always a nice endeavor to support companies that are genuinely trying to do good in the world. They offer an in-house affiliate program with a commission rate of 8%, which isn’t bad, but is definitely on the lower end of this list. The affiliate program offers a 30-day cookie window. 

You can sign up for the affiliate program here: MegaFood affiliate program

7. The Vitamin Shoppe

The Vitamin Shoppe was founded in the U.S. in late 1977. The company sells a wide array of supplements, vitamins, and minerals, both online and in retail stores across the nation. 

Whether your audience is gym goers looking for pre-workouts or calm-yoginis looking for immune-modulating medicinal mushrooms, there’s something for everyone. 

The Vitamin Shoppe’s affiliate program isn’t the best when it comes to a commission structure. On CJ Affiliate, they claim to offer a rate of 4-10% but according to reviews, it’s actually a set rate of 1% per sale. Which is on par with Amazon associates. 

And that’s not the only thing, their cookie window expires after just seven days. Nevertheless, even with the low benefits, the program is still worth checking out. 

You can sign up for the affiliate program here: The Vitamin Shoppe affiliate program

8. Life Extension

Life Extension has had its own magazine since 1996 and has become somewhat of an authority in the supplement space. Over 98% of their customers stated that they would recommend the brand’s products to friends and family. 

So if your audience is attracted to the thought of high-quality supplements and vitamins then this affiliate program might be the perfect fit. 

The company’s program pays a starting commission of 6%. Their average order value is estimated to be around 150$ with data showing high conversion rates. 

The commission payment is designed to reward top-performing affiliates. For instance, if you drive over 1,000$ in monthly revenue you’ll be set to earn 9.5% on each sale you close. This goes on to increase to 11% if you’re closing 5,000$ in sales per month, and 12% once you hit 10,000$ target months. 

You can sign up for the affiliate program here: Life Extension affiliate program

9. PureFormulas

Similarly to eVitamins, PureFormulas is an online e-commerce store offering a wide variety of products in the health, wellness, and beauty niches, from all different brands.

In 2020, the company was named the number one health e-tailer in the U.S. by Newsweek. They’ve also been featured in a bunch of other media and news outlets such as Smarter CX.

The brand carries more than 400 popular brands, such as Now, Boiron, and Thorne. Offering thousands of products for women, children, and men, and they even carry products for your furry friends.

PureFormulas affiliate program has a commission structure of 3%. 

You can sign up for the affiliate program here: PureFormulas affiliate program

10. Performance Lab

Performance Lab is a supplement company offering products that are designed to boost daily performance, enhance overall health and well-being, and mitigate stress.

They sell a lot of different products under their name, each falls under a specific category that is targeted at different ailments, results, and even audiences. The company’s affiliate program offers different commission percentages depending on what product you close a sale for. For example, the brand’s Mind Lab Pro and Pre Lab Pro offers 30% whereas their Testo Lab Pro and Burn Lab Pro products offer a commission of 40%.

Their average order size falls anywhere between 100$ to 120$ – this greatly depends on the products purchased. 

While the commission varies from product to product, the cookie window is always the same. The brand offers a window of 12 months, the longest of any supplement affiliate program we’ve reviewed in this guide.

You can sign up for the affiliate program here: Performace Lab affiliate program

11. Seed

Seed has positioned itself as a premium supplement brand. It’s chic and on-trend branding, paired with the alluring copy showcases exactly the target audience their looking for. 

They self-describe as “an ecosystem of scientists, doctors, innovators, thinkers, and translational storytellers” which sounds great. 

Nevertheless, Seed’s formulations are backed by science – their chief scientist Dr. Gregor Reid was chair of the UN and World Health Organization panel in 2001 that coined and defined the actual terminology of “probiotics”.

Their probiotics are offered via a monthly subscription model with a price point of a little under 50$. The company offers a commission structure of 25% which is pretty good for the industry. Their cookie window is 30 days. 

You can sign up for the affiliate program here: Seed affiliate program

12. Onnit

Onnit isn’t just a supplement brand, the company also offers fitness equipment and nutrient-dense whole-food solutions. This isn’t necessarily a bad thing, as the multifaceted array of products can open up more opportunities for affiliates.

The brand has received endorsements from some big names over the years, such as the Olympic skier Bode Miller, and all-star podcaster Joe Rogan.

Their affiliate program offers some good benefits when compared to some of the other brands we’ve mentioned before, with a commission structure of 15%. 

The brand does have some requirements when it comes to joining its affiliate program. You’ll need a website or social media following of over 5,000 people in order to be approved, which can make things tricky if you’re a smaller created.

You can sign up for the affiliate program here: Onnit affiliate program


So there you have it! As you’ve seen, there are so many supplement affiliate marketing programs that you can join in 2023.

As with anything, you’ll want to spend some time researching each company and even trying their product beforehand to make sure they’d be a good fit for your personal brand and audience. 

You don’t have much to gain if you promote the wrong type of product to your audience, for instance, if your account is aimed at mid-30-year-old females you wouldn’t want to advertise products aimed at a male demographic. 

Once you’ve chosen the right programs and registered, you can get started on the fun stuff – creating content that your audience will love. 

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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