Theme Parks Ride Influencer Wave To Fight Economic Headwinds

India’s leisure industry is increasing its marketing investments by 25-30% as operators combat rising operational costs,...

Jack Daniel’s Names TSA As First Dedicated UK Influencer Agency

Jack Daniel’s has appointed TSA, the independent agency within Five by Five, as its first dedicated...

Heineken Taps Joe Jonas, Influencer ‘Dude With Sign’ To Combat Digital Fatigue With Real-Life Connections

Heineken has launched a new campaign titled “#SocialOffSocials” featuring Joe Jonas and social media personality Seth...

AnyMind Group Acquires Vietnam’s Vibula, Expanding E-Commerce, Social Media Footprint In High-Growth Market

AnyMind Group, a BPaaS company, announced its acquisition of Vibula, a Vietnamese social and live commerce...

Warner Music Group Sues Crumbl Cookies For Copyright Infringement In Social Media Marketing

Warner Music Group (WMG) filed a lawsuit against cookie company Crumbl for copyright infringement in Utah....

BBC Studios Partners With TPX As Exclusive Podcast Ad Reseller In Canada

BBC Studios has announced a new partnership with The Podcast Exchange (TPX) that establishes TPX as...

LAMY Seeks To Elevate Financial Literacy Through UGC

LAMY is expanding its TwoPlus1 platform with new user-generated content (UGC) capabilities, aiming to transform how...

Warner Music Exec Leon Farrell Joins Steven Bartlett’s FlightStory As Product Director

FlightStory, the global media and investment company founded by entrepreneur Steven Bartlett, announced the appointment of...

PodcastOne Expands Network With Four New Shows From Reality TV, Social Media Stars

PodcastOne has added four new weekly podcasts to its network, bringing its total show count to...

New BAPE X KidSuper Collection Campaign Features Twitch Stars Kai Cenat, RayAsianBoy

The new BAPE KidSuper collaboration has officially launched at the Fall/Winter 2025 Paris Fashion Week, with...

Dubai Tourism Partners With Beautiful Destinations To Train Next Generation Of Travel Content Creators

Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) has launched the Beautiful Destinations Academy in...

Cartex Launches New Creator Hub In Dubai

Cartex, a fintech marketplace, has opened its Middle East headquarters in Dubai, UAE, with a dedicated...

Revolve Faces $50 Million Lawsuit For Deceptive Influencer Endorsements

Fashion retailer Revolve Group faces a nationwide class action lawsuit alleging deceptive marketing practices through undisclosed...

The In-Person Advantage: How Eryn Vargo Built Mom Commerce Media by Connecting Mothers and Businesses Face-to-Face

Mom Commerce Media generated enough revenue to triple its business since 2021 by implementing a strategy...

L’Oréal Appoints WPP Beauty Tech Labs As Exclusive Influencer Agency For ANZ Portfolio

L’Oréal announced the appointment of WPP Beauty Tech Labs as its exclusive advocacy and influencer agency...

“Doing Things” Taps Content Creator Jake Krantz As Creative Director

Doing Things has appointed content creator Jake Krantz as Creative Director of its newly formed talent...

L’Oréal DACH Launches Multi-Brand Loyalty Platform For Micro Influencers

L’Oréal DACH introduces LOREALISTAR, a multi-brand loyalty platform targeting micro and nano influencers with as few...

Best Buy Launches Creator Program Partnering With Tech Influencers

Best Buy has introduced a new platform enabling content creators to build branded digital storefronts on...

Walmart Refutes ABC News Story On Potential TikTok Acquisition 

Walmart has denied reports from ABC News that it was “actively considering” joining a group of...

QVC First: ‘Always-On’ Live Shopping Streams On TikTok In U.S. Launched

QVC Group has entered an agreement to host 24/7 live shopping streams featuring its brands, products,...

Audacy Launches Creator Lab To Support Podcasters, Scale Advertising Opportunities

Audacy has announced the launch of the Audacy Creator Lab, an initiative designed to support podcast...

AnyMind Group Expands Into E-Gifting With Acquisition Of Japanese AnyReach

AnyMind Group, a business platform as a service (BPaaS) company, announced the completion of its full...

AdLarge Acquires Adalyst Media, Expands Female-Driven Content

AdLarge, a podcast advertising sales company, has acquired Adalyst Media‘s portfolio of 25 podcasts, expanding its...

QVC Cuts 900 Jobs, Shifts Focus To Live Social Shopping Amid Cable TV Decline

QVC Group announced axing approximately 900 positions, representing about 5% of its workforce, as the legacy...

NFL Searching For A VP Of Influencer & Creator Marketing To Expand Reach, Fanbase

The National Football League (NFL) is searching for a Global Vice President of Influencer and Creator...