The Human Element In Data-Driven Marketing: Building Real Connections Beyond Metrics

Relationships between brands and creators with audiences nowadays are mostly discussed in terms of analytics, to...

GTA Developer Explores Partnerships With Metaverse Creators To Transform Popular Game Into Creative Hub

Rockstar Games has engaged in discussions with leading creators from Roblox and Fortnite about potential collaborations...

Poppi’s Super Bowl Vending Machine Campaign Faces Criticism On Social Media

Poppi, the prebiotic soda brand, delivered more than 32 bright pink vending machines to selected content...

New League Spurs Competition Among Golf Content Creators 

The golf creator economy continues to expand as The Peoples League launches with 12 social media...

Diageo Taps Nigerian Guinness Brand Strategist To Drive Influencer And Engagement Initiatives In Africa

Diageo has appointed Cynthia Ufele as Brand Manager for Influencer Reserve and Culture Manager for South,...

Fox Acquires Podcast Company Red Seat Ventures To Strengthen Creator Economy Presence

Fox Corporation has acquired Red Seat Ventures, a creator economy company that will operate within Fox’s...

Moving at the Speed of Culture: Jordan Howlett Gives His 35M Followers VIP Behind The Scenes Access to Lakers’ Blockbuster Dončić Trade

When the NBA’s biggest trade bombshell of the season dropped – Luka Dončić moving to the...

Bucket List Publications: Empowering A New Family Travel Content Category

“The idea of traditional jobs has really kind of gone out the window,” says Lesley Carter,...

LatAm Beauty Tech Firm B4A Secures $2.5M To Expand Influencer Partnerships

Beauty for All (B4A), Latin America’s leading beauty technology company, announced a R$15 million ($2.5M) investment...

NFL Taps Creators Kai Cenat, iShow Speed In Flag Football Showdown Ahead Of Super Bowl

The NFL has announced a flag football match between top YouTube streamers Kai Cenat and iShowSpeed,...

Over 7,400 Influencers Apply For White House Accreditation

More than 7,400 content creators submitted applications for White House press credentials within 24 hours of...

NFL Tap League Legends To Expand Content Program

The NFL is expanding its content creation program, in collaboration with YouTube, to include former league...

Travel Media Brand Matador Network Seeks Broader Influence With Creator Podcast Launch

Matador Network, a travel media company with over 16 million social media followers, introduced “CREATOR, The...

Aston Martin Aramco Selects TikTok Creators For Dream F1 Job 

Aston Martin Aramco Formula One Team has announced five content creators as winners of its Creator...

World’s Second-Fastest Growing Restaurant Brand Seeks Influencer Marketing Help For Global Expansion

Jollibee Group, named one of TIME Magazine’s World’s Best Companies in 2023, announced an opening for...

Voltas Beko Taps Influencers To Promote Refrigerator Technology

Voltas Beko is launching a new influencer marketing campaign to showcase its HarvestFresh refrigerator technology, expanding...

As Golf TV Ratings Plummet, LIV Golf Signs Deal With Popular YouTuber Rick Shiels

LIV Golf announced a content creation partnership with Rick Shiels, one of YouTube’s most prominent golf...

Social Commerce App Flip Announces $100M Creator Fund Amid TikTok Shop Uncertainty

Social commerce platform Flip has launched a creator fund to distribute up to $100 million in...

Northern Michigan University Joins Student-Athelete NIL Platform Bandwagon

Northern Michigan University (NMU) is launching the Northern Michigan Wildcat Exchange, a Name, Image, and Likeness...

Watches Of Switzerland Appoints PR And Influencer Agency 

Luxury retailer Watches of Switzerland Group has appointed Carousel as its regional PR and influencer agency...

Eggland’s Best Taps Social Marketing Agency Joybyte For Influencer Campaign

Eggland’s Best has partnered with influencer marketing agency Joybyte to develop organic social media campaigns across...

Qatar Airways Unveils Sama, Offers Peek Into Life Of AI Flight Attendant On IG

Qatar Airways launches Sama, the world’s first AI-powered digital human cabin crew member, on Instagram in...

Singapore Launches First-Ever TikTok Game Show To Boost Tourism

The Singapore Tourism Board (STB) has partnered with global social media agency Komodo to launch “The...

Canon’s Mobile App For Multi-Camera Livestreams Eliminates Need For Traditional Streaming Hardware

Canon Inc. launched Live Switcher Mobile, a free iOS app that allows content creators to manage...

Delta Boosts In-Flight Entertainment, Partners With YouTube

Delta Air Lines is partnering with YouTube to offer ad-free content through its in-flight entertainment system,...