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All About The I Saw It First Influencer Program


All About The I Saw It First Influencer Program

I Saw It First is one of today’s biggest names in trendy, affordable fashion for women. The brand prides itself on staying on top of the latest trends and offers up to 100 new pieces each week. They also partnered with the hit TV show Love Island in a unique collaboration project. Read on to learn more about the I Saw It First Influencer Program and how to work with the brand.

If you keep the pulse on today’s biggest affordable fashion retailers, chances are you’ve heard of I Saw It First. In this guide, NetInfluencer covers all the details of the I Saw It First Influencer Program. 

I Saw It First was founded in 2017 by Jalal Kamani. The brand considers itself a “one-stop shop for the stylish generation of authentic fashion-lovers who deserve to see it first and wear it first.” I Saw It First prides itself on staying on top of the latest trends and offers up to 100 new pieces each week. One of I Saw It First’s biggest collaborations was with the hit TV show, Love Island. The partnership featured an exclusive clothing collection designed with the show’s aesthetic as inspiration. 

All About The I Saw It First Influencer Program

In July of 2022, I Saw It First was acquired by Frasers Group. The company heads up several other brands, like UK-based Jack Wills and Sports Direct, which is Europe’s biggest sports retailer.

Who Are the I Saw It First Influencers and What Do They Do?

Although I Saw It First sometimes partners with professional models and celebrities, the company features everyday influencers on their social media accounts. The brand loves to display trendy clothing through the seasons. In this Instagram post, influencer Hannah shows off a leather coat with fuzzy trim. The rest of the photos are professional models in similar winter coats for more outfit inspiration. 

In line with similar winter fashion posts, this reel from digital creator Nicole highlights her winter street style as she walks across a city street. Nicole pairs an I Saw It First maxi coat with a racy leopard mini skirt, crop top, and boots. 

Lifestyle and fashion blogger Alexandra Simpson bundles up to head outdoors in this Instagram photo. She’s sporting the brand’s Longline Padded Coat in brown and adds a black bucket hat and designer handbag. 

What Are the I Saw It First Influencer Requirements?

I Saw It First features both professional models and social media influencers on their various social media accounts. However, it’s a bit unclear as to how they choose partners for their influencer program. There is no specific information on how to become an influencer partner on the official I Saw It First website. However, there is a Contact Us page where there is an opportunity to send the brand an email. 

In a recent interview for the website Brands Untapped, a Senior Influencer Executive for the brand mentions some details on how they work with influencers. The I Saw It First team requests a mood board from the influencer partner and invites them to their headquarters to further discuss the collaboration. 

How to Promote I Saw It First Products as an Influencer and Make Money

I Saw It First has an affiliate program where influencers can sign up and receive commission on sales. However, there is no information currently listed on their official website. We uncovered some details through researching and it seems as though you can sign up for the brand’s affiliate program through sites like Awin and Sovrn Commerce.

According to Awin, the I Saw It First affiliate program provides partners with updated product feeds, industry-standard banners, and dynamic content links. Reported commissions on sales are between 1% and 3%. 

How Influencers Promote I Saw It First on TikTok

I Saw It First features several brand ambassadors and influencer partners on its TikTok account. Here, we see Joyleen M wear one of the brand’s dresses three different ways. Joyleen shows off a simple black mini dress with a long black leather coat, a cozy white sweater vest, and a black and yellow racing jacket. 

@isawitfirst Sunday styling with @joyleenm_ 🤩✨ #ISAWITFIRST#outfitinspo#stylingoutfits #1dress3ways #lbd ♬ original sound – isawitfirst

In this video clip from influencer Emily Lucy Rajch, several I Saw It First pieces are styled for a winter day out on the town. Emily styles a turtleneck sweater, a button down flannel shirt, and several coats. She also adds matching boots and purses. 

@isawitfirst PSA🚨Get an extra 30% off your winter essentials with code:EXTRA30 via the bio link 📹 @emilylucyrajch #ISAWITFIRST #winterfits #winterstyling #outfitinspo ♬ sweater weather – daizy🌷

I Saw It First brand ambassador Jazmyn models several of the brand’s items in under two minutes in this “New Year, New Wardrobe” haul video. Outfits include a beige matching top and leggings with a puffer coat, a cozy red casual look, and a white pajama set with fuzzy slippers. 

@isawitfirst New Year, New Wardrobe 😍 Shop the sale with up to 70% off via the bio link now 💸 📹 @jazmyni #ISAWITFIRST #tryonhaul #januarysales #outfitinspo ♬ original sound – isawitfirst

How Influencers Promote I Saw It First on Instagram

The I Saw It First Instagram account is full of creative reels and photos showcasing the brand’s clothing. In this reel from Nora, she models a matching dress and oversized cardigan, paired with a designer bag, heels, and jewelry. 

Here, entrepreneur and influencer Evanne shows off her street style in a monochromatic black outfit. Evanne pairs the I Saw It First Black Balloon Sleeve Rib Knitted Jumper Dress with knee high casual boots and a purse. 

In another cozy winter look, petite brand ambassador Bobbi Williams layers a brown oversized vest with a classic white button down shirt dress. Bobbi completes the look with a plaid scarf, black boots, and a matching bag. 

How Influencers Promote I Saw It First on YouTube

Lifestyle vloggers and fashion influencers often upload longer form try-on videos to their YouTube channels. Here, I Saw It First brand ambassador Sarah Crocker gives her honest reviews on several pieces, including black leather pants, dresses, and a blazer.

Curvy fashion vlogger Rosie Pink Rose shows how various I Saw It First outfits look on a UK size 16/18. Rosie showcases a number of colorful dresses, a pair of jeans, and some of the brand’s accessories, like belts and earrings. 

In this try-on haul, influencer Georgia May models I Saw It First clothing for the Spring and Summer seasons. Pieces include a pastel pink button down top, a lightweight distressed sweater, and a pair of platform espadrilles.


Fashion influencers looking to add an on-trend company to their list of brand partnerships may want to work with I Saw It First. Learn more about how to sign up as an affiliate here

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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