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All About The Charcoal Clothing Influencer Program


All About The Charcoal Clothing Influencer Program

Charcoal Clothing’s fashion is for trendy women looking to embody their edgy femininity. The brand sells both in-house designs as well as a curated collection of clothing from partners. Charcoal Clothing regularly features influencers on their social media outlets and partners with brand ambassadors. Keep reading to learn more about the Charcoal Clothing influencer program, how the brand markets their fashion line, and how to work with the company.

Aussie-based fashion brand Charcoal Clothing sells on-trend clothing, swimwear, and accessories for modern young women. Read on to learn more about the Charcoal Clothing influencer program and how to become a brand ambassador.

Charcoal Clothing was founded in 2018 in Brisbane, Australia. The brand is currently headquartered in the city of Queensland and has a reported revenue of just under four million dollars. Charcoal Clothing features over 100 new styles each week and sells their merchandise online to a worldwide customer base. Items include clothing from partner brands as well as an original label. 

When it comes to style, Charcoal Clothing seeks to embody “tough femininity with edge and self-expression.” Their Charcoal Exclusive pieces are designed in-house and the brand curates looks that inspires customers to be their true selves. In addition to their online store, the company has several physical stores in several Australian cities. 

Who Are the Charcoal Clothing Influencers and What Do They Do?

Charcoal Clothing features content from their influencer partners and brand ambassadors across their social media channels. They also post content from professional photo and video shoots. The brand features models and influencers from a variety of ethnic backgrounds and body types.

In this TikTok video, influencer Karina Ixta models a classy look for New Year’s Eve. Karina’s wearing a black strapless dress with feather trim. She completes the look with sheer black gloves and pantyhose, a black hair bow, and black clutch.

@charcoalclothing Bringing in the New Year in style 🖤 @keepupkarina wears our Orion Mini Dress! #charcoalclothing #2023 ♬ original sound – Charcoal Clothing

Here, a montage of photos from influencers wearing the Charcoal Clothing Tammy Maxi Dress is compiled into a TikTok video. The dress is modeled in several different colors.

@charcoalclothing The dress that does it ALL 🤍 Shop our Tammy Maxi Dress! #charcoalclothing #maxidress #musthavedress ♬ original sound – Charcoal Clothing

In this quick Instagram clip, Florida-based influencer Sunny Khan models the brand’s Cooper jeans. Sunny pairs the denim with a cropped sweater and small handbag.

What Are the Charcoal Clothing Influencer Requirements?

On the official Charcoal Clothing website, there is an application to become an influencer for the brand on the Collabs page. 

All About The Charcoal Clothing Influencer Program

The Charcoal Clothing influencer program application requests contact information as well as social media handles. You also need to provide how many followers you have on each account and some information on the type of content you create. Exact requirements of the program are unknown, however it appears that Charcoal Clothing works with influencers of both small and large audiences. 

How to Promote Charcoal Clothing Products as an Influencer and Make Money

There is no information on an affiliate program or any associated sales commission rates on the Charcoal Clothing website. According to the affiliate marketing website Knoji, the brand does not currently have an affiliate program in place. The benefits and perks of being a Charcoal Clothing influencer are also unknown. However, many influencers and content creators representing the brand often include custom discount codes in their posts and videos. 

How Influencers Promote Charcoal Clothing on TikTok

The Charcoal Clothing TikTok account has just under 200,000 followers and features content from influencers and professional models. Here, influencer Kiara Lindeborg shows off several of the brand’s pieces in a try-on haul. Kiara’s looks range from casual daywear to more formal outfits for a night out on the town. 

@charcoalclothing Haul time w/ @Kiara Lindeborg 🤍 Which look would you wear?! #charcoalclothing #tryonhaul #haul ♬ original sound – Charcoal Clothing

In this video, style inspo influencer Havana Tan asks viewers to choose her next party outfit out of three options from Charcoal Clothing. Havana models three black dresses, each with their own unique lengths and detailing. 

@charcoalclothing On the hunt for your next going out fit? We’ve got you sorted 🖤 @Havana Tan | Style Inspo try’s on her fave party fits ✨ #charcoalclothing #goingoutoutfits ♬ original sound – Charcoal Clothing

Content creator Ebony May shares looks from a recent Charcoal Clothing haul. Ebony wears a couple of dresses and some casual tops and bottoms.

@charcoalclothing Haul time w/ @Ebony 🤍 Which fit is your fave?! #charcoalclothing #tryonhaul #haultok ♬ original sound – Charcoal Clothing

How Influencers Promote Charcoal Clothing on Instagram

On Instagram, Charcoal Clothing’s influencer partners show off the brand’s looks in several unique ways. In this reel, digital content creator Jade showcases pieces from a recent haul. Looks include a matching button down top and mini skirt, a sheer white maxi dress, and a cropped graphic tee and jeans.

Here, personal blogger Rania gets ready for a night out to dinner in Paris. Rania styles the Charcoal Clothing Luna Mesh Maxi Dress with a sleek simple hairstyle. She also shows off the garment’s stunning backless detail.

In these Instagram photos, digital creator Alexis Howick models the brand’s Montana jeans. Alexis pairs the denim with a cropped cable knit sweater and an oversized cream-colored canvas tote bag.

How Influencers Promote Charcoal Clothing on YouTube

Over on YouTube, Charcoal Clothing influencers and brand ambassadors share try-on and haul videos featuring the latest looks. In this clothing haul video from Allie Auton, Allie models numerous outfits, ranging from casual to formal. Allie also includes a discount code and sizing information in the video’s description.

Here, lifestyle vlogger Eliza Jane models and reviews trendy Charcoal Clothing outfits for her audience. Eliza shows off several pieces, including faux leather trousers, a printed sweater, and a snakeskin print strappy maxi dress.

Portland-based influencer Crosbie tries on and discusses some Charcoal Clothing pieces in a recent PR shipment. Crosbie models a form-fitting green maxi dress, a matching pink button down top and wide leg pants, and a satin dress with a dramatic side slit.


If you have an edgy, on-trend style aesthetic and are looking for a new brand partnership, consider working with Charcoal Clothing. Learn more about the brand’s official influencer program and complete an application here.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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