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All About the Free People Influencer Program


All About the Free People Influencer Program

Free People is the go-to brand for individuals wanting to achieve a bohemian, carefree style, while at the same time curating beautifully timeless closet staples.

If you’ve ever wondered about Free People Influencer Program, then you’re in the right place. We’ll be covering how to join, plus much more in this article. So, stay tuned to find out all the details.

What is Free People?

Chances are if you’re here reading this article, you’ve already heard of Free People, the luxury fashion brand that’s fast become known for its timeless and wardrobe staple pieces that stand the test of time because they’re not designed around quick “trends”.

All About the Free People Influencer Program

The brand exudes a sense of inclusivity, expression, and self-confidence, feelings that Free People want their customers to experience when wearing each item.

Every piece of clothing is uniquely crafted in-house at their headquarters in Philadelphia and made to become a fixed item in your closet for a lifetime.

All About the Free People Influencer Program

Free People was founded over five decades ago in the 1970s by Dick Hayne, in a swift attempt to inspire the youth of Philadelphia who were seeking more expressive forms of clothing.

Their flagship store grew in popularity quite quickly, paving the way for new locations and ultimately the re-brand to what we know today as Urban Outfitters. Over the years as the demand grew Dick and his wife created a private label division for Urban Outfitters, and when this became overwhelmingly popular as well the two decided to launch a wholesale line that gave way to Free People.

All About the Free People Influencer Program

In late 2001, Free People said goodbye to their outdated and somewhat junior style, focusing their efforts on a more refined look and timeless pieces that according to them, you can wear for a lifetime.

The eclectic variety of clothing quickly grew a loyal fanbase, fueling the launch of their first retail store which opened in 2002 in NJ, Paramus. Shortly after in 2004, they launched their website, and in 2005 they further focused on mail-order catalogs delivered straight to people’s doors.

All About the Free People Influencer Program

And while this brand has placed a lot of energy on building authentic relationships with its fan base and community, it’s impressive to see that they’re always seeking out new ways to innovate and elevate their client’s overall experience. This is where influencer marketing comes in!

Is Free People sustainable?

One of the reasons that many people flock to Free People is because their ethos is rooted in sustainability. Here are some of the ways in which they achieve that:

  • The brand focuses on designing products with ecological materials while using more sustainable processes. Free People opt for fabrics such as sustainable hemp, organic linen, and cotton.
  • Their collections are oftentimes made by hand thanks to collaborative efforts with nonprofits that focus on helping small and artisanal businesses.
  • Free People use upcycled and recycled materials that would otherwise end up in landfills across the country. They make use of deadstock fabrics.
  • The brand is also on a mission to eliminate single-waste plastics by choosing to use more sustainable options for packaging.
  • All of Free Peoples’s clean beauty line is cruelty-free, certified organic, vegan, plant-based ingredients, and EWG certified.

Who are the Free People influencers, and What Do They Do?

Free People has long been a favorite in celeb circles, with die-hard fans such as Alexa Chung, and Nicole Richie who rave about the brand’s 70’s inspired style.

Other A-list celebrities have also been caught sporting Free People. Emma Roberts shared a photo to her Instagram where she’s seen wearing a Free People yellow jacket.

Vanessa Hudgens shared an Instagram video wearing a beautiful olive green Free People jacket.

And don’t even get us started on the FP movement collection! Everyone from Addison Rae to Hailey Bieber has been snapped wearing the brand’s new line of active-wear clothing.

What are the Free People Influencer Requirements?

There are a few different ways that you could partner with Free People. The brand offers both an affiliate program and a brand ambassador program, so it really does depend on what you think you’re most suited to. 

Free People offer their affiliate program through Commission Junction. The signup process is standard, so you shouldn’t run into any issues. 

The Free People affiliate program offers:

  • A commission earning of 3% of sales
  • 4-star reviews in Flexoffers
  • A 14-day cookie period

And something else that’s worth mentioning which is an added bonus to the affiliate program is how this fashion retailer offers a ton of additional perks, making your job as an influencer a lot easier when it comes to advertising the brand!

Some of these perks are:

  • Worldwide free delivery on orders over $100
  • Sale section on the website offering big % off

Free People also has an ambassador program tied to their FP movement collection. There’s no way to apply for this apart from sending a pitch email to one of the brand’s representatives.

Most of the time, brands will headhunt who they want as an ambassador and then reach out personally to propose the idea. 

If you think that becoming a Free People brand ambassador is a good fit for you then we’d recommend that you email them letting them know why you’d make a great partner. Don’t forget to include your media kit!

How to Promote Free People Products as an Influencer and Make Money

Let’s take a look at some content examples from influencers.

How Influencers Promote Free People on Youtube

Here are some of the ways that influencers are promoting Free People on Youtube:

Delaney Childs shared a great Free People haul video to her Youtube channel where she discussed each item with her audience while trying the outfits on and deciding whether to keep or return them.

Mel Inspired based her Free People haul around staple items that you might need for the fall and how to create a capsule wardrobe.

Toni Sevdalis took the opportunity to get personal with her audience during her Free People haul. She posted a video discussing why she’s opting to no longer follow fashion trends and is instead looking to invest in capsule wardrobe instead of throw-away fast fashion.

How Influencers Promote Free People on Instagram

1.  Aubrey Winters

Aubrey is a yoga slash fitness instructor and a brand ambassador for Free People’s movement collection. She boasts an impressive 115 thousand followers on Instagram and posts primarily lifestyle and health-related content.

Throughout her recent content, we can see a variety of Free People-sponsored posts. She’s mainly seen either sharing her daily routine or doing some form of exercise. In the post below, she’s walking her audience through her skincare routine, taking the opportunity to show off her Free People outfit at the same time.

2. Lilly Scott

Lilly is a fitness influencer who’s also partnered with Free People. On her profile, she shares her daily life, mixed with motivational content and fitness-related information. In her recent FP post, she’s discussing her pregnancy body vs postpartum and can be seen wearing a blue two-piece set from the collection.

All About the Free People Influencer Program

3. astoldbydomm

Domonique is a Washington-based micro-influencer. She’s partnered with Free People as a brand ambassador and can be seen sporting an olive green outfit while grabbing a coffee in her latest FP post.

How Influencers Promote Free People on TikTok

Lastly, here are some of the ways that influencers are promoting Free People on TikTok:

In this video, Courtney Stokes shares her latest Free People haul with her audience. She’s seen trying on some of the outfits and proclaiming her addiction to the brand’s items.

Madvetzz shared a quick 10-second haul to her TikTok with some of the latest pieces she’d been sent by Free People. Quick and straight to the point would summarize this video perfectly.

Lastly, we’ve got Kateplus8ft, who’s sharing with her audience a recent Free People purchase that she made with a bunch of new outfits for her trip to Tulum.


ok the red dress is def my fav though

♬ original sound – <33


Hopefully, this article has given you some insight into Free People’s affiliate and brand ambassador programs, how to contact them, and what promoting their products entails thanks to the many examples we shared. 

So go for it, and get started with your Free People influencing today!

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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