Bonkers Toys has secured a worldwide exclusive Global Master Toy license for YouTube gaming creator PrestonPlayz. The San Diego-based toy manufacturer will develop and distribute plush items, role-play toys, mystery merchandise boxes, and additional products scheduled to launch at major retail outlets in spring 2026.

PrestonPlayz was created by Preston Arsement, who began producing content at age 15. His channels feature gaming content, including “Call of Duty” and “Minecraft,” alongside real-life videos. Arsement has built multiple YouTube channels with a combined 66 million subscribers and 22 billion views. The toy line aims to capture the spirit of the popular YouTube brand.

“This whole experience feels like someone grabbed our videos and rendered them in real life. What started as adventures on a screen has turned into something viewers can hold,” Arsement said in a press release.

Expansion of Digital Brand Portfolio

The PrestonPlayz deal represents a continuation of Bonkers Toys’ focus on digital media properties. The company has established itself on YouTube and creator-based toys, having previously championed this category with its Ryan’s World products.

“New Media brands are at the core of Bonkers Toys’ success, and we are thrilled to add PrestonPlayz to our portfolio,” stated Katy Roshannon, Senior Director of Brand Marketing. “We are looking forward to creating thoughtful and intentional products based on the channel’s most viewed videos and successful direct-to-consumer sales, but are also infused with the culture and creativity of Preston’s personality.”

Bonkers Toys has previously partnered with digital creators including Skibidi Toilet, Unspeakable, Lankybox, Aphmau, Moriah Elizabeth, and Genevieve’s Playhouse. The company was also recently named global master toy partner for Coolabi Group’s Warrior Cats brand.