Forbes Top Creators List Surpasses $1B in Collective Earnings for the First Time

Forbes unveiled its 2026 Top Creators List at the Cannes Lions International Festival of Creativity, with...

Lowe’s Opens Product Development Pipeline to Creators With ‘Into the Blue’ Program

Lowe’s has launched “Creator: Into the Blue,” a program that gives creators the opportunity to pitch,...

Forbes Launches Creator Network to Pair Brand Credibility With Social-First Storytelling

Forbes has announced the launch of Forbes Creator, a social-first network designed to produce original content...

Albertsons, P&G Debut Scripted Series in Push to Evolve Retail Media Beyond Display Ads

Albertsons Media Collective and Procter & Gamble (P&G) are launching a scripted short-form series set inside...

Polymarket Reportedly Paid Creators to Post Fake Betting Videos Showing Fabricated Wins

The Wall Street Journal (WSJ) has published an investigation finding that prediction market platform Polymarket paid...

How Unilever Is Turning Its 2026 FIFA World Cup Sponsorship Into a 50,000-Creator Content Engine

Unilever Personal Care is using its FIFA World Cup 2026 sponsorship to combine live sport, retail...

Under Armour Signs Creator & Author Tinx as Brand Ambassador

Under Armour named Christina Najjar, known publicly as “Tinx,” as a brand ambassador for its footwear...

Flexjet Acquires TikTok Jet Broker Steve Varsano’s The Jet Business

Flexjet has acquired London-based aircraft brokerage and advisory firm The Jet Business, bringing founder Steve Varsano...

Crocs Becomes First U.S. Footwear Brand to Embed TikTok Shop Into a Microdrama Series

Crocs and creator commerce agency SuperOrdinary are launching “Déjà Shoe,” a seven-episode TikTok microdrama series that...

Overtime, Fox One Launch ‘Race to Glory’ Creator Competition Series Around FIFA World Cup

Fox One and social-first sports media company Overtime have partnered on an unscripted short-form digital series...

Rhino USA Is Building a Texas Content Campus to Scale TikTok Shop Creator, Live Commerce Strategy

Rhino USA, a truck and towing gear brand, is developing a 182-acre property in Central Texas...

Samsung TV Plus Taps Dhar Mann Studios for Its First Original Scripted Series

Samsung TV Plus debuted its first original scripted series on June 5, partnering with Dhar Mann...

Alo Yoga Charters Superyacht as Floating Wellness Club for French Riviera Influencer Campaign Timed to Cannes, Monaco GP

Alo Yoga chartered the Silver Fox, a 72-meter Sanlorenzo superyacht with a weekly rate starting at...

Lowe’s Partners With MrBeast to Launch In-Store Kids Club Workshops This Summer

Lowe’s is bringing YouTube creator MrBeast (Jimmy Donaldson) into its stores this summer through a new...

How Thai Randolph’s NILE & Co. Aims to Build Legacy Brands From Creator Influence 

The Creator Economy has proven it can build attention quickly. Thai Randolph is betting the next...

Target Launches Two Programs to Rebuild Creator Commerce Strategy

Target is rebuilding its creator commerce strategy after winding down a previous affiliate program that frustrated...

DAZN Taps Creators for FIFA World Cup 2026 With Fan-First Content Push

DAZN has launched DAZN48, a global initiative that will recruit 48 soccer creators to produce social-first...

Expedia Names iShowSpeed Official Travel Partner in Multi-Phase Global Creator Campaign

Expedia has announced a multi-phase global partnership with content creator iShowSpeed, making the platform his official...

Sports Illustrated Swimsuit Taps LTK for Social Commerce Push

Sports Illustrated Swimsuit has selected LTK as its social commerce infrastructure partner, marking the media brand’s...

Meta Taps NIL Club to Deploy Hundreds of College Athletes in Ray-Ban Smart Glasses Campaign   

Meta is using NIL Club‘s platform to activate hundreds of college athletes nationwide in a campaign...

Samsung Taps AnyMind’s AI Platform to Power Live Commerce Across APAC

Samsung Electronics will use AnyMind Group’s AI live commerce platform, AnyLive, to run live commerce activities...

Fashion Retailer Quince Sued Over Unauthorized Music Use in TikTok Influencer Posts

Universal Music Group and Concord Music Group filed a copyright infringement lawsuit against direct-to-consumer fashion retailer...

e.l.f. Cosmetics Launches True Crime Mockumentary to Spotlight TikTok Bathroom Counter Clutter Trend

e.l.f. Cosmetics has released a 10-minute true crime-inspired mockumentary titled “Vanity Vandals,” targeting a growing consumer...

Former Hartbeat CEO Thai Randolph Launches Brand & IP Platform NILE & Co., Acquires ‘As/Is,’ ‘Goodful’ from BuzzFeed

Thai Randolph, former CEO of Kevin Hart’s Hartbeat and a veteran of Sony, Meta, and WPP,...

Kentucky Fanatics Extends Partnership With University of Kentucky, Adds NIL Component for Student-Athletes

University of Kentucky Athletics (UK) has announced a 12-year partnership extension with Fanatics, adding a Name,...