Best Buy Launches Creator Program Partnering With Tech Influencers

Best Buy has introduced a new platform enabling content creators to build branded digital storefronts on...

Walmart Refutes ABC News Story On Potential TikTok Acquisition 

Walmart has denied reports from ABC News that it was "actively considering" joining a group of...

QVC First: ‘Always-On’ Live Shopping Streams On TikTok In U.S. Launched

QVC Group has entered an agreement to host 24/7 live shopping streams featuring its brands, products,...

Audacy Launches Creator Lab To Support Podcasters, Scale Advertising Opportunities

Audacy has announced the launch of the Audacy Creator Lab, an initiative designed to support podcast...

AnyMind Group Expands Into E-Gifting With Acquisition Of Japanese AnyReach

AnyMind Group, a business platform as a service (BPaaS) company, announced the completion of its full...

AdLarge Acquires Adalyst Media, Expands Female-Driven Content

AdLarge, a podcast advertising sales company, has acquired Adalyst Media's portfolio of 25 podcasts, expanding its...

QVC Cuts 900 Jobs, Shifts Focus To Live Social Shopping Amid Cable TV Decline

QVC Group announced axing approximately 900 positions, representing about 5% of its workforce, as the legacy...

NFL Searching For A VP Of Influencer & Creator Marketing To Expand Reach, Fanbase

The National Football League (NFL) is searching for a Global Vice President of Influencer and Creator...

LIV Golf Launches ‘The Duels’ Pairing Pro Golfers With YouTube Content Creators

LIV Golf announces a new competition format that pairs professional golfers with popular content creators in...

BBC Abandons Podcast Ad Plans Following Gary Lineker’s Warning

The BBC confirms it has abandoned plans to introduce advertisements on its radio programs and podcasts...

LTK To Host Its First-Ever Creator Upfronts In May, NYC

Pacsun Spotlights Fashion, Music At Rolling Loud California 2025 With Exclusive Livestream Content

Pacsun expanded its presence in youth culture through multiplatform content initiatives at Rolling Loud California 2025,...

JCPenney Names VaynerMedia For Social And Influencer Marketing Amid Brand’s Transformation Initiatives

JCPenney has appointed VaynerMedia as its social and influencer marketing agency of record as part of...

Trust As Currency: ProfitHub’s Creator-First Strategy To Elevating Financial Education

A total of 77% of Gen Z and 61% of Millennials actively seek financial advice or...

YouTuber IShowSpeed Joins Top Athletes In DICK’S Sporting Goods’ Latest Footwear Campaign

DICK'S Sporting Goods has launched a new footwear advertising campaign called "Speed Shopping" featuring internet personality...

Cetaphil Pivots To Community Engagement With SkinLabs Campaign 

Galderma's skincare brand Cetaphil launched a science-focused experiential marketing initiative in response to consumer research findings,...

Mapping The Unknown: How Communiqué Is Building Africa’s Creator Economy Infrastructure

When David Adeleke began talking to investors about Africa's creator economy, he kept encountering the same...

Wonder Acquires Tastemade To Expand Reach, Ad Program Through Content Production

Food-delivery startup Wonder has acquired Tastemade for approximately $90 million, according to sources familiar with the...

Guinness Smooth Taps Uganda Influencers For Upcoming ‘Make It Yours’ Campaign

Guinness Smooth has introduced a new brand identity and announced partnerships with prominent Ugandan creative talents...

Oregon State Athletics Relaunches NIL Marketplace To Facilitate Brand Deals For Student-Athletes

Oregon State University Athletics has partnered with Teamworks Influencer to relaunch "The Woodshop," a marketplace designed...

Inside Vestiaire Collective’s Mission To Educate Creators On The True Costs Of Fast Fashion

On TikTok alone, the #haul hashtag has accumulated well over 60 billion views, with creators unpacking...

BBC Studios Eyes YouTube And Digital Content Expansion With Success Of ‘Bluey’ 

BBC Studios is scaling up its digital content strategy for hit preschool series "Bluey," after the...

Best Buy To Rollout Digital Storefronts For Content Creators, Influencers

Best Buy plans to launch a program this spring enabling influencers and content creators to build...

The Marathon, Not The Sprint: Matador Network’s Podcast Reveals The True Timeline of Creator Success

Matador Network, a travel media company founded in 2006 with just $11,000, has survived where digital...

SanDisk Released Creator Line Of Storage Products For Photographers, Creatives

SanDisk recently introduced five new storage products targeting professional photographers and content creators, with offerings ranging...