Tubi Partners With Kevin Hart’s Hartbeat For Exclusive Creator Content Deal

Fox Corporation’s ad-supported streaming service Tubi is launching its first-ever exclusive creator content slate as part...

NASCAR Partners With Night To Launch ‘NASCAR 25 Creator Series’ Featuring Top Gaming Streamers

NASCAR and creator media company Night are launching “NASCAR 25 Creator Series,” a competitive streaming series...

YouTube Takes Flight: Delta Partners With Creators To Transform In-Flight Entertainment Experience

Delta Air Lines announces a strategic partnership with YouTube to offer passengers access to ad-free content...

Treasury Wine Expands Social Soup Influencer Partnership To Three Premium Wine Brands

Australia’s Treasury Wine Estates (TWE) is quadrupling its investment in influencer marketing through an expanded partnership...

Jukin Media Founder Jonathan Skogmo Returns To UGC Space With New Travel Content Licensing Division ‘Voyager’

Jonathan Skogmo, founder and CEO of travel media publisher LOST iN, launched a new user-generated content...

Agoda’s New Ambassador Program Transforms Travel Creators Into Commission-Earning Partners

Agoda launched a new ambassador program that enables travel content creators to earn commissions on bookings...

New Balance Expands NIL Portfolio With Nine Women Athletes, Led by UCLA’s Sienna Betts

New Balance announces Name, Image, and Likeness (NIL) deals with nine women athletes spanning basketball, soccer,...

AG1 Flips the Script: Why This Nutrition Company Is Giving Scientists The Influencer Treatment

Athletic Greens (AG1) announced a new approach to endorsement deals that redirects the spotlight from athletes...

Forbes Partners With Walmart Creator For Second Annual Creator Upfronts

Forbes announced the return of its Creator Upfronts in partnership with Walmart Creator, scheduled for October...

CNN Debuts Creator Unit In Qatar With Competition-Style Show

CNN is establishing a new creator-focused division as social media influencers increasingly shape news consumption, particularly...

World Poker Tour, Creator Television Team Up For Creator Poker Championship

World Poker Tour (WPT) and streaming network Creator Television are partnering to produce the inaugural “Creator...

Gap Inc. Unveils Cross-Brand Creator Program

Gap Inc. has launched a new creator affiliate and advocacy platform designed to connect content creators...

How Bonkers Toys Turns Creator Channels Into Retail Franchises — And Why PrestonPlayz Is Their Next Big Bet

Bonkers Toys has established a methodical process for transforming digital creators into physical toy franchises that...

People Inc. Acquires Food Publisher Feedfeed To Boost Creator Strategy

People Inc. acquires Feedfeed, a food publisher and creator network with 7 million social media followers...

Travel Publisher Matador Tests Month-Long Creator House To Woo Tourism Boards

Ross Borden, co-founder and CEO of Matador Network, believes that the future of travel marketing lies...

YouTube, Delta Air Lines Announce Major Partnership For Enhanced In-Flight Entertainment

Delta Air Lines and YouTube have announced a multi-year partnership that will bring YouTube content to...

Woof Gang Bakery Launches TikTok Dog Influencer Treat Collection

Woof Gang Bakery & Grooming has released a limited-edition treat collection in partnership with three popular...

Rhode Sets $15M First-Day Sephora Sales Record, Outperforming Celebrity Beauty Competitors

Hailey Bieber’s skincare brand, Rhode, reportedly generated around $15 million in first-day sales across North America...

Airbnb Expands Creator Economy Strategy With New French Influencer Affiliate Program

Airbnb is launching a new influencer affiliate marketing program in France, joining major brands investing in...

Sony Taps Japanese TikToker Mumeixxx In Youth-Focused PS5 Campaign

Sony aims to leverage the popularity of Japanese social media star Mumeixxx to promote PlayStation 5...

CeraVe Launches Acne Patches With Creator Madeline Argy As Brand Partner

CeraVe announced a partnership with creator and podcaster Madeline Argy to promote its new Blemish Barrier...

Creators In Fashion Announces Full Lineup With The Try Guys, Safiya Nygaard For Oct. 9 Runway Event

Lunar X and Theorist unveil the complete creator lineup for Creators in Fashion, the premium creator...

Sephora Unveils Creator-Powered Affiliate Platform For Shoppable Influencer Storefronts

Sephora introduces “My Sephora Storefront,” a creator-powered affiliate platform that allows U.S. influencers to build customizable...

Aspire Biopharma Enlists Fitness Influencers To Promote Pre-Workout Product

Aspire Biopharma Holdings, Inc. has launched an influencer marketing campaign featuring three fitness personalities to promote...

Kate Bartlett Partners With Amazon Essentials On New Denim Line

TikTok fashion influencer Kate Bartlett has partnered with Amazon Essentials for a new denim collection with...