-
Brother Taps Manchester Agency For European Influencer Campaign
September 23, 2024Brother, the printer and business solutions brand, has selected Manchester-based Smoking Gun for a new pan-European...
-
NSA Launches ‘No Such Podcast’ To Share Untold Stories From America’s Most Mysterious Agency
September 23, 2024The National Security Agency (NSA) has entered podcasting with “No Such Podcast,” a new series to...
-
Twitch Unveils New Ad Format In Fortnite With 2 Major Brands Already On Board
September 23, 2024Amazon-owned Twitch introduced a new advertising format called “The Glitch” in Fortnite, with Domino’s and Peloton...
-
How Yummiland’s Influencer-Led Back-to-School Campaign Is Captivating 4-9-Year-Olds
September 20, 2024MGA Entertainment’s newest brand, Yummiland, is leveraging influencer partnerships to launch its Lip Gloss Dolls line,...
-
Circle To Bring USDC To Sony’s Creator-Focused Blockchain Project
September 18, 2024FinTech company Circle announced a collaboration with Sony Block Solutions Labs to integrate USD Coin (USDC)...
-
Expedia Launches Travel Shops, Taps 100+ Travel Influencers, Celebs To Curate Shoppable Storefronts
September 17, 2024Expedia Group has launched Travel Shops, a new feature that brings shoppable storefronts to the travel...
-
How This Dutch Fashion Brand Used AI To Cut Video Production Costs By 30X
September 16, 2024Amsterdam-based fashion company Daily Paper reports significant cost savings and increased engagement after implementing AI in...
-
Samsonite Teams Up With Influencers To Spotlight New X Boss Collection
September 16, 2024Samsonite, in collaboration with Social Beat and Influencer.in, launched its new Samsonite X Boss Collection, a...
-
DELLI Raises $6M To Capitalize On Fashion Brands’ Sudden Obsession With Food
September 16, 2024DELLI, an online platform for independent food and drink, secured $6 million in seed extension funding...
-
How Klook Kreator Program Is Tapping Nano, Micro-Influencers To Reach Niche Audiences
September 13, 2024Travel experiences booking platform Klook recently launched its Klook Kreator program, an industry-first approach to influencer...
-
TikTok Joins Washington Capitals As Official Partner: Logo To Feature On Road Jerseys For 50th Anniversary
September 10, 2024TikTok and Monumental Sports & Entertainment (MSE) announced a multiyear partnership, making TikTok an official partner...
-
Why Travel Brand Lost In Is Snapping Up Travelgram And Other Social Accounts
September 9, 2024Lost In, a travel media brand led by former Jukin Media executives, is expanding its digital...
-
This Chicago Startup Is Taking On The Structural Disadvantages Of Sports Betting
September 9, 2024DubClub, a Chicago-based startup founded in 2021, addresses the information asymmetry in sports betting by connecting...
-
West Elm Taps Style Influencer And Instagram Exec Eva Chen To Promote New Children’s Furniture Line
September 9, 2024West Elm, a global design company and Williams-Sonoma, Inc. portfolio brand, announced a new collaboration with...
-
UK Travel Influencers Land In Kenya As Part Of KTB’s Plan To Woo Millennials
September 9, 2024The Kenya Tourism Board (KTB) launched the final phase of its influencer marketing campaign, welcoming renowned...
-
NASA Opens Door For Digital Creators To Join Europa Clipper Launch
September 6, 2024NASA invites digital content creators to apply for a chance to attend the launch of the...
-
L’Oréal Is Betting on Local Middle Eastern Talent With Beauty Creator Club
September 6, 2024L’Oréal Luxe Middle East launched the Beauty Creator Club, a program designed to identify and support...
-
Unplugging in a Scrolling World: Games4Two’s Mission to Bring Families Back to the Board Game Table
September 6, 2024Board games are making a comeback, and it’s not just family game nights driving the trend....
-
Kenyan Content Creators To Get All-Expenses-Paid Trip To China – Here’s the Catch
September 5, 2024The Chinese Embassy in Kenya is launching an initiative to offer select Kenyan online content creators...
-
Influencer Katie Fang Fronts Campaign For Cetaphil’s Biggest Skincare Collection
September 4, 2024Galderma-owned skincare brand Cetaphil launched its Gentle Exfoliating collection, marking its first influencer-led campaign. The brand...
-
NFL Assembles Creator Squad To Engage With Gen Z, Diverse Fans
September 4, 2024The National Football League (NFL) is expanding its influencer marketing strategy for the 2024/25 season, deploying...
-
RØDE Announces Creator Of The Year Awards Spanning 22 Content Categories
September 4, 2024Australian audio equipment manufacturer RØDE is launching a global competition for content creators. The total prize...
-
How Maybelline’s Blast From The Past Aims To Captivate Gen Z
September 4, 2024Maybelline New York is reviving its iconic 90s jingle “Maybe It’s Maybelline” to engage a new...
-
Qatar Tourism Awards: 10 Influencers Vying for the Public’s Vote
September 3, 2024Qatar Tourism has opened public voting for its “Tourism Influencer of the Year” award, a new...
-
FEC Punts On Influencer Rules – How Campaigns Are Exploiting This Massive Loophole
August 29, 2024Political campaigns increasingly leverage social media influencers to promote candidates, exploiting a regulatory gap in campaign...