Peach Perfect: How Sweetgreen And Pierce Abernathy Grew A Fruitful Creator Campaign

Sweetgreen brought food creator Pierce Abernathy to Frog Hollow Farm, the source of peaches for their...

Tinder Launches YouTube Reality Show To Woo Gen Z Users

Tinder introduces a YouTube-led reality show, “Double Date Island,” featuring social media creators to promote its...

LOST iN Travel Brand Adds Industry Veterans To Board After Strong Growth Year

Travel media company LOST iN has appointed three new board advisors as it reports significant growth...

Schwab To Host Twitch ‘Catan’ Tournament, Blending Games With Finance

Financial services company Charles Schwab has announced its sponsorship of the first annual “Twitch Plays Catan”...

CreatorHub Madrid Set To Launch With 50+ Influencers As Partner App Luffa Debuts

CreatorHub Madrid, a new multi-day event focused on content creators and technology, is scheduled to launch...

MrBeast Teams Up With NFL For YouTube Broadcast, Fans Push Back On Coverage

The NFL partnered with YouTube creator MrBeast (Jimmy Donaldson) for the platform’s first-ever exclusive NFL broadcast,...

How Gymshark Taps Into Sorority Partnerships On Social Media To Fuel Growth

British activewear company Gymshark has been quietly redirecting its marketing focus toward U.S. sororities, turning cultural...

Ghana Commercial Bank Proposes Direct Payment System For TikTok Creators

Ghana Commercial Bank (GCB) is positioning itself to become a direct payment gateway for TikTok creators...

Amazon India Launches Tech Influencer Program To Connect Creators With Online Shoppers

Amazon India has announced the launch of its Tech Influencer Program (TIP), designed to help content...

CASETiFY Taps Model & Influencer Antonela Roccuzzo For New Accessory Collection

Phone case and electronic accessory manufacturer CASETiFY announced its second collaboration with model, influencer, and wife...

TikTok Creators Hit The Road For College Football Tour

Creator-led media company Culture Media is bringing a new approach to college football coverage with its...

Dubai Unveils $1M AI Film Prize for Upcoming Creator Economy Summit

Dubai has announced a $1 million prize for AI-generated short films, positioning it as the world’s...

Popfly, Hyundai Hunt for Creator, Offering Free SUV for Adventure Content

Popfly, a platform connecting more than 10,000 creators with adventure brands, has partnered with Hyundai to...

U.S. Army’s Influencer Strategy Drives Early Recruitment Success Amid Gen Z Outreach

The U.S. Army is reporting early success with its strategy of partnering with social media influencers...

Acast Launches Free Certification Platform To Demystify Podcast Advertising

Acast has unveiled its free, on-demand Acast Ads Academy, designed to establish industry standards for podcast...

White Castle Backs Football Stars’ NIL Podcast To Connect With Young Fans

White Castle has announced its official sponsorship of “Downs 2 Business,” a podcast focused on Name,...

Shein Taps Gen Z Influencer Kaela Tavares To Launch Activewear In Australia

Fast-fashion retailer Shein has launched its Glowmode activewear line in Australia with influencer Kaela Tavares as...

Tubi Seeks Senior Manager To Grow Creator Partnerships Program

Fox Corporation’s streaming division Tubi announces a key hiring initiative for its recently launched Tubi for...

ESPN To Add TikTok-Style Video Feed In App Overhaul

ESPN will launch a TikTok-style vertical video feed within its app on Thursday, August 21, bringing...

BBC Grants YouTuber Mark Goldbridge Soccer Streaming Rights To Court Gen Z

The BBC has partnered with British YouTube personality Mark Goldbridge in a new broadcast rights deal...

YouTuber Deestroying To Join NFL Broadcast Team For Brazil Game

YouTube is integrating content creator Deestroying as a sideline reporter for its inaugural exclusive NFL stream,...

UK Government Partners With TikTok To Warn Britons About Cosmetic Tourism Risks

The UK government has launched a new initiative with TikTok to inform Britons about the risks...

Sara Kehaulani Goo Returns To Washington Post As President Of New Creator Network

The Washington Post announced that Sara Kehaulani Goo will return to the organization as President of...

Popeyes Streamer Meals Cause Confusion As Streamer Says Bundle Not An Official Menu Item

Popeyes Louisiana Kitchen’s latest marketing campaign has created confusion at restaurant counters nationwide after launching a...

Snapchat, McDonald’s Partner On ‘McDonaldland’ AR Experience

Snapchat has partnered with McDonald’s on a new augmented reality experience for “McDonaldland” through multiple interactive...