B2B Influencer Marketing Matures As Key Strategy In 2025, Report Finds

B2B influencer marketing has evolved from an experimental tactic to an essential strategy, with growth in...

Study Examines How Social Media Platforms Shape Influencer Marketing Success

A new study reveals that the technological features of social media platforms play a crucial role...

Cre8tive Con 2026: Chicago Summit To Empower Creator Entrepreneurs With New Leadership Team

Image credit: Cre8tive Cre8tive has announced that a new leadership team is preparing to host Cre8tive...

South Africa To Regulate Financial Influencers As Financial Advice On Social Media Faces Scrutiny

South Africa’s Financial Sector Conduct Authority (FSCA) is preparing to regulate social media financial influencers like...

Study Says Gen Z Consumers Are Social-First, ‘Always On’

The "Gen Z Culture Decoded" report, done by Toluna and released in March 2025 after surveying...

‘The Joe Rogan Experience’ Maintains #1 Position In Edison Research’s Q1 2025 Podcast Rankings

Edison Research reports that "The Joe Rogan Experience" remains the top podcast in the United States...

LinkedIn Emerges As Vital Platform For B2B Influencer Marketing, Report Shows

A comprehensive analysis by The Influencer Marketing Factory reveals LinkedIn's transformation from a resume repository to...

India’s Creator Economy Set To Exceed $100 Billion By 2030

India's creator economy is on track to generate more than $100 billion in revenue by 2030,...

Machine Learning Reveals Science Behind Travel Influencer Success

Sprout Social Report Shows Brands Posting Less, Engaging More As Quality Trumps Quantity

Sprout Social’s “2025 Content Benchmarks Report” reveals a strategic pivot for brands on social media platforms,...

VidCon Announces Inaugural ‘Hall Of Fame’ To Honor Digital Content Pioneers At 2025 Anaheim Event

VidCon will introduce its first-ever "Hall of Fame" at this year's flagship event in Anaheim, scheduled...

Digital Creator Jobs Surge 7.5x Since Pandemic To 1.5 Million

The creator economy has emerged as the fastest-growing segment of the U.S. digital economy, with full-time...

Revolve Ranked Top Brand For EMV At Coachella 2025

Online fashion retailer Revolve claims the top spot for earned media value (EMV) at Coachella 2025,...

SAG-AFTRA Creates New Influencer Committee To Expand Digital Creator Representation

The National Board of the Screen Actors Guild - American Federation of Television and Radio Artists...

India Ad Council Tightens Rules For Health And Finance Influencers

The Advertising Standards Council of India (ASCI) has introduced significant updates to its Influencer Advertising Guidelines...

Mining Goes Digital: How Influencers Are Reshaping Industry Recruitment, Investment

The traditionally conservative mining industry is adopting influencer marketing strategies to address talent shortages and improve...

Cannes Lions 2025 Program To Showcase Insights, Talent & Achievements Of Creative Industry

The Cannes Lions International Festival of Creativity announced its 2025 program that highlights five key themes:...

Global Streaming Standouts: Top Content Creators Across Regions In Q1 2025

Streams Charts has released its Q1 2025 rankings of top C by watch time across the...

Goldman Sachs Sees Rise Of Content Creators To 107 Million By 2030, Stronger Private Funding Landscape

Goldman Sachs has released a comprehensive report on the creator economy, forecasting significant growth in both...

India Sets Up $1 Billion Fund To Boost Creator Economy

India established a $1 billion fund to bolster its creator economy as part of broader efforts...

Creator Economy Split Reflects Divergent Income Models, Survey Finds

A new survey from URLgenius reveals a divide in the creator economy, with commerce-focused creators showing...

EU Fines Apple €500M, Meta €200M For Digital Markets Act Violations

The European Commission imposed significant fines on Apple and Meta for violating the Digital Markets Act...

Study Reveals How Social Media Influencers’ Dark Side Poses Risks To Brands, Consumers

Social media influencers control significant market influence, but their impact comes with potentially harmful consequences for...

Webby Awards Announce Podcast Winners For 29th Annual Ceremony

The International Academy of Digital Arts & Sciences (IADAS) has announced the winners for the 29th...

Digital Ad Revenue Reaches $258B In 2024, Up 15% Vs Previous Year

Digital advertising in the United States witnessed a rebound in 2024, reaching $258.6 billion in revenue...