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Brands Deploy Nano Creator Content In Paid Ads As Mega-Influencer Costs Squeeze Campaign Budgets, Per Report
February 23, 2026Brands are increasingly using content produced by nano and micro creators in paid advertising campaigns, a...
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TikTok Advertising Delivers Delayed Returns For Brands, Research Finds
February 23, 2026Consumer mobile app brands allocate the largest share of social budgets to the platform, while DTC...
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Whitelisting At Scale: 36 Creator Economy Experts On What’s Breaking Behind The Scenes
February 20, 2026Whitelisting and creator-originated paid media are increasingly positioned as the performance layer of the Creator Economy....
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Meta To Host Virtual Marketing Summit On March 11 To Address AI-Driven Advertising Strategies
February 20, 2026Meta will host its Marketing Summit Online 2026 on March 11, a virtual event spanning three...
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Live Streaming Viewership Hits Four-Year High As Kick Surges And Twitch Loses Ground
February 18, 2026Stream Hatchet’s 2025 annual report shows over 36 billion hours watched across platforms, with platform fragmentation...
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Where Live Streaming Advertising Is Heading: 3 Findings Brand Marketers Need To Know
February 18, 2026Stream Hatchet‘s “2025 Live Streaming Trends Report,” which covers 36.4 billion hours watched across all major...
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Brand Activity In Virtual Worlds Is Consolidating Around Integrations, Major Platforms
February 18, 2026Brand activity in virtual worlds is entering a more selective phase, with marketers moving away from...
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UK Media Agencies Shift YouTube Strategy Toward CTV, Brand Suitability
February 17, 2026UK media agencies increased investment in YouTube advertising in 2025 and plan to maintain or expand...
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Primark Leads UK Fashion Brands On TikTok As Engagement Metrics Reshape Rankings
February 17, 2026Primark retained its position atop the UK fashion brand rankings on TikTok in Q4 2025, generating...
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Measuring What Matters: 41 Professionals On The Tools, Frameworks, And Gaps Defining Creator Performance
February 13, 2026Influencer Marketing is no longer fighting for budget. It’s fighting for proof. U.S. brands were projected...
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UK Creator Marketing Expansion Fails To Lift Attention In 2025, Report Finds
February 13, 2026Brands across UK consumer sectors expanded creator marketing activity in 2025, but increased scale did not...
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‘Bing’ Producer Acamar Films To Launch Curated Children’s YouTube Channel
February 13, 2026Acamar Films will launch “Again! Again!,” a YouTube channel featuring curated children’s programming, in March 2026....
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YouTube Growth Signals Stronger Long-Term Artist Performance, Music Industry Data Shows
February 13, 2026YouTube may be an early indicator of sustainable artist growth, according to new research analyzing streaming...
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BNP Paribas Announces Specialized Banking Team For Europe’s €135B Creator Economy
February 12, 2026BNP Paribas has deployed dedicated advisors in its Paris region branch to serve content creators as...
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Tax Preparer H&R Block Launches Tax Platform For Content Creators
February 12, 2026H&R Block has unveiled Creator Suite, a tax filing platform designed for content creators, at an...
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Syracuse’s Creator Economy Center Adds Academic Minor, Student Content Series
February 11, 2026Syracuse University announced three new initiatives for its Center for the Creator Economy at a January...
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Voxtopica Launches First Amendment Educational Podcast With Washington University
February 11, 2026Podcast agency Voxtopica has announced the launch of “Amended! Liberty’s Guide to the First Amendment,” an...
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‘Stranger Things’ Star Maya Hawke, Multi-Platinum Artist Andy Grammer Join SXSW Podcast Lineup
February 10, 2026Podcast Movement and Sounds Profitable added Maya Hawke and Andy Grammer to the talent roster for...
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Top 10 Sales By Independent Creators On TikTok In January 2026
February 6, 2026@anniedanner takes the top position with $1.23 million, displacing December leader @dealswithty, who drops to second...
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The 10 Highest-Earning TikTok Shops In January 2026
February 6, 2026Dr.Melaxin Global holds onto the top spot for a second straight month, while Tarte Cosmetics makes...
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Top 10 Products Sold On TikTok In January 2026
February 6, 2026Dr.Melaxin’s Gifted Collagen Boost Set retains first place in January 2026 with $3.67m in revenue, down...
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TikTok’s U.S. Deal Is Done: 34 Experts On What Brands Should Be Watching Next
February 6, 2026TikTok’s long-running U.S. ownership saga is finally over, but for advertisers and brands, the uncertainty hasn’t...
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Creators Face Regional Structural Constraints Under Variable Global Platform Monetization Rules
February 6, 2026Recent research highlights how inequalities in platform policies, advertiser demand, and payment infrastructure shape creator income...
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Inside The Age Verification Systems Platforms Use To Enforce Legal Minimum Age Rules
February 5, 2026Globally, social media platforms face increasing regulatory pressure to prevent underage access as governments tighten enforcement...
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Instagram’s Influence Declines In APAC As Creator Marketing Splits Between Performance And Awareness Strategies
February 5, 2026Instagram’s regional dominance is weakening in parts of Asia-Pacific (APAC) as brands redirect campaign activity toward...
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