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Later And Mavely Launch “Swipe Up” Summit To Bridge Creator Economy With Real-World Commerce
October 23, 2025Later and Mavely announced their first collaborative conference focused on creator commerce, scheduled for November 3...
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Brand Safety And Suitability Drive Growth In Creator Marketing
October 22, 2025Creator marketing has transformed from a tactical channel into a strategic business imperative, with brand safety...
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Indie Beauty Brands Redefine Creator Marketing With Community-First Approach
October 22, 2025Indie beauty brands are steadily gaining market share in the creator economy through strategic approaches to...
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Singapore Digital Landscape Reveals Key Shifts In Consumer Marketing Engagement
October 21, 2025Singapore’s position as a global digital leader is creating distinctive patterns in consumer engagement across marketing...
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GCC Influencer Market Jumps 75% As Lifestyle Creators Lead Growth
October 21, 2025The Gulf Cooperation Council (GCC) region now hosts 263,000 monetized social media influencers, representing a roughly...
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Singapore Report: Video Outperforms All Ad Formats Throughout Marketing Funnel
October 17, 2025AnyMind Group’s “Singapore Digital Landscape 2025” report reveals that video formats consistently outperform all other media...
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UNESCO Trains Iraqi Women To Combat Online Hate Through Digital Content
October 17, 2025UNESCO equipped 184 women content creators, journalists, and civil society leaders in Iraq with media literacy...
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OpenAI’s Sora 2 App Divides Creator Economy: Nine Industry Experts Weigh In
October 16, 2025OpenAI has entered a new phase of AI content development with its Sora app, a social...
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South Korea Reports Over 4,000 High-Earning YouTubers, Tax Scrutiny Follows
October 16, 2025The number of South Korean YouTubers earning over 100 million won ($70,261) annually has surpassed 4,000,...
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Signal Awards 2025: Michelle Obama, Jon Stewart, And Top Creators Lead Podcast Industry Honors
October 15, 2025The Signal Awards announced its fourth annual honors today, recognizing podcasts across multiple genres with participation...
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B2B Brands Tap TikTok Humor, Employee Content To Capture Millennial Buyers
October 15, 2025According to HubSpot, 83% of marketers say short-form video (like TikTok, Reels, Shorts) is integral to...
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Mipcom 2025: Creator Economy Takes Center Stage
October 14, 2025YouTube has secured a prominent position at this year’s Mipcom, the international content market running October...
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Romanian Influencer Market Reaches Saturation As Sponsored And Organic Content Blur
October 14, 2025Romania’s influencer marketing industry is entering a saturation phase, with audiences increasingly unable to distinguish between...
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Creator Content Now Powers Entire Marketing Ecosystem, Outperforming Brand Assets, Survey Shows
October 14, 2025Creator content has transformed from platform-specific posts to becoming the central engine powering marketing strategies across...
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TikTok Drives 2.35x Higher Return Than Reported By Traditional Attribution, Study Finds
October 13, 2025Business technology consulting firm WorkMagic’s analysis of more than 100 lift tests conducted in the past...
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Gaming Creators Demand Personalization Over Mass Pitches, Survey Finds
October 13, 2025Gaming content creators across Europe express willingness to cover games without payment, but only when brands...
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Livestreaming’s New Reality: Platforms Converge As YouTube’s Market Share Falls Below 50%
October 10, 2025The livestreaming industry is undergoing homogenization, with major platforms increasingly resembling one another in terms of...
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The Hidden Cost Of Viewbotting: How Fake Audiences Undermine Trust In Live Streaming, Influencer Marketing
October 9, 2025Trust has become the essential foundation of the creator economy. However, this foundation faces a significant...
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NIL Athletes Emerge As Gen Z’s Most Trusted Influencers, Report Finds
October 9, 2025The rise of Name, Image, and Likeness (NIL) policies in collegiate athletics has created a new...
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Thailand Influencer Awards Spotlights Creator Economy Amid AI Challenges
October 8, 2025Thailand’s creator economy, valued at 45 billion baht (~$1.3 billion) in 2024, takes center stage as...
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Why Brands’ Gifting Strategies Are Falling Flat (And How To Fix Them)
October 8, 2025A new industry report finds that while 94% of brands engage in product seeding to influencers,...
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Study Maps Emerging News Creator Economy, Defining Roles And Financial Benchmarks
October 8, 2025FT Strategies and WAN-IFRA, with support from the Google News Initiative, published a study that categorizes...
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The Operational Gap: BDB Research Shows Key Challenges Brands Face When Scaling Creator Marketing Efforts
October 7, 2025Despite 71% of U.S. marketers now investing more than $1 million annually in creator marketing, many...
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Syracuse University Launches First Academic Center Dedicated To Creator Economy Education
October 7, 2025Syracuse University established the United States’ first academic center focused on the creator economy, positioning the...
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NBA On Prime Seeks Local Content Creators For Inaugural Season’s Real-Time Coverage
October 7, 2025NBA on Prime has launched a recruitment drive for local content creators to capture real-time moments...
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