TikTok Dethrones YouTube As Nearly 70% Of Brands Now Favor It For Video Marketing

TikTok has surpassed YouTube as the preferred platform for video marketing among brands and retailers.  According...

White House Hosts 100 Influencers At First Creator Economy Conference

The White House’s Office of Digital Strategy hosted its inaugural Creator Economy Conference, bringing together 100...

New FTC Rule Bans AI-Generated And Fake Online Reviews

The U.S. Federal Trade Commission (FTC) announced a final rule prohibiting the sale, purchase, and use...

100M+ People Window Shop On Social Media, But Only 30% Buy – Here’s Why [REPORT]

A new report from PYMNTS and Amazon Web Services reveals a significant gap between social media...

Instagram Makes A Comeback As Beauty Content Sees 68% Surge In Video Views [REPORT]

Influencer marketing platform Traackr has released its “State of Influence: Beauty 2024” study. The report, which...

Creator Economy Job Listings Surge 66% In Q2: Which Skills Are Most In Demand? [REPORT]

The creator economy job market is experiencing significant growth, with job listings increasing by 66% from...

Influencers Shape Gen Z Holiday Shopping Decisions [REPORT]

New research by creator-driven marketing platform LTK reveals major trends in consumer behavior for the 2024...

Pro-Trump Influencers And Kamala Harris Compete For Youth Vote In 2024

A new voter turnout initiative backed by pro-Trump influencers aims to mobilize young male voters for...

How CreatorFest Aims To Boost Financial Success For Content Creators

With an approach that prioritizes financial strategies and requires speakers to have proven seven-figure success, CreatorFest...

14 Top Brands Cracked The TikTok Code With This Simple Strategy [REPORT]

A new study by creator marketing platform CreatorIQ outlines the strategies employed by top-performing brands on...

Malaysia Imposes New Social Media Rule To Curb Cybercrime Draws Flak

Malaysia announced a new licensing requirement for social media platforms operating in the country, targeting services...

[REPORT] 1,500+ New Brands Just Jumped Into Podcast Ads, Spending Surges 22% Y-o-Y

Magellan AI released its Quarterly Benchmark Report for Q2 2024, which noted that podcast advertising continues...

Vision AI Boosts Content Performance By 40% [REPORT]

A new report from social media management platform Dash Hudson reveals significant performance improvements for brands...

The Surprising Reason 50% Of Consumers Make Purchases On Social Media [REPORT]

EMARKETER released a report revealing that nearly half of U.S. consumers say creator content has influenced...

Here’s What 80% Of Consumers Searching Local Businesses Weekly Are Looking For [REPORT]

Marketing platform SOCi released its Consumer Behavior Index (CBI), which surveyed 1,002 consumers across the U.S....

Wedding Industry Shakeup: The New Influencer Wedding Service Outpacing Photographers

A new trend in the wedding industry is gaining traction as couples increasingly hire wedding content...

Black Podcast Listenership Soars 10% In 2023: What’s Driving This Surge?

New research from Signal Hill Insights reveals a significant increase in podcast listening among Black Americans....

[REPORT] Global Streaming Surges 15%: Which Genre Is Leading The Charge?

Luminate released its new Midyear Music Report, revealing significant shifts in consumption patterns and genre preferences...

Instagram’s Effect On Teen Well-Being: Researchers Get First-Ever Look At User Data

Meta and the Center for Open Science (COS) announced a new pilot program that will offer...

[REPORT] Video Killed The Photo Star: The Content Type Over 50% Of Influencers Are Embracing

IZEA has released its annual study to provide insights for marketing partners, educate decision-makers on social...