TikTok’s Impact On Holiday Shopping: MGH Survey Indicates Early Consumer Shifts

A new MGH survey reveals how TikTok shapes consumer holiday shopping patterns, with many users finding...

Fohr’s 2025 Beauty Predictions: ‘Unexpected’ To Dethrone ‘Authenticity’ As Industry Buzzword

Influencer marketing agency Fohr predicts that “unexpected” will replace “authenticity” as the dominant theme in beauty...

More Than Half Of TikTok Users Have Found Their Holiday Gifts On The Platform This Season, Survey Shows

A new survey by marketing agency MGH reveals that 55% of TikTok users have discovered holiday...

The Hard Truth About Creator Marketing ROI: 15 Industry Leaders Reveal What Works

Creator collaborations are now a cornerstone for brands looking to build connections with their audiences. Yet,...

The New Rules Of Creator Marketing: 25 Experts On Making Every Dollar Count In 2025

Recent studies indicate that over 90% of brands plan to boost their creator budgets in the...

UNESCO Study Reveals Only A Third Of Content Creators Verify Information Before Sharing

A new UNESCO study finds that only 36.9% of digital content creators verify information before sharing...

Top 3 Factors That Make Podcast Listeners Hit Play [REPORT]

A new survey from The Podcast Host reveals that show descriptions, episode titles, and publishing frequency...

The Simple Ad Placement Strategy That Boosts Podcast Campaign Performance by Over 50% [REPORT]

New research from Podscribe reveals that podcast ad campaigns with high-quality reads achieve over 50% better...

Why Beauty and Fashion Brands Are Shifting to Nano, Micro Influencers with Average Engagement Rates [REPORT]

New research from influencer marketing platform Traackr reveals that creators with smaller audiences consistently generate higher...

TikTok and Instagram Reels Neck-and-Neck in Reach [REPORT]

Social media management platform Dash Hudson reports that TikTok closed the reach gap with Instagram Reels....

The Rise Of News Influencers: 1 In 5 Americans Get Their News From Social Media Creators [REPORT]

New Pew Research Center research on American news consumption patterns reveals that 21% of Americans regularly...

How Kajabi CEO Ahad Khan Is Building A Creator-First Commerce Platform

With creators generating over $8 billion in revenue through the creator commerce platform and a clear...

Male Shoppers Are Almost Twice As Likely To Buy On Social Media [REPORT]

New research reveals gender disparities in social commerce adoption, with men showing markedly higher engagement in...

How Gen Alpha Feels About Influencer Marketing [REPORT]

New research published in Humanities and Social Sciences Communications reveals that Gen Alpha’s (aged 10-14) recognition...

YouTube’s Hidden Gender Divide: ThoughtLeaders’ Shoshana Eilon Investigates Platform Inequities

When ThoughtLeaders Chief Operating Officer Shoshana Eilon noticed women creators were virtually absent from YouTube’s year-end...

The Professional Platform Shift: Why 3 In 5 Content Creators Are Betting Big On LinkedIn In 2025

Content creators are increasingly turning to LinkedIn as their platform of choice, with 60% planning to...

UK Creative Industries Generate £125B, But Creators Are Facing A Crisis – Government Finally Responds

The UK government has responded to the parliamentary Culture, Media and Sport (CMS) Committee’s report on...

New Research Shows How 3 Key Factors Make Influencer Posts More Trustworthy Than Traditional Ads

A new study published in Humanities and Social Sciences Communications identifies three critical factors contributing to...

Gen Z More Likely To Find Longer Videos Engaging Than Millennials [REPORT]

New research reveals shifting preferences in video content consumption across generations.  According to Traackr’s 2025 US...

Forbes Releases Top 50 Creator List For 2024

Forbes Top Creators added over 100 million followers to their combined audience in 2024, reaching 2.7...

The Long Tail Effect: Why Smaller Podcasts Are Delivering Bigger Results For Advertisers [REPORT]

Acast’s Podcast Pulse 2024 report, conducted in partnership with Edison Research, indicates that niche podcasts with...

Start Local, Think Big: 13 Industry Leaders Share Their Small Business Influencer Success Tips

As the global influencer market projects unprecedented growth toward $139 billion by 2031, small businesses face...

Brand Content Shapes Holiday Shopping, With Promo Codes And Influencers In The Lead [REPORT]

A new consumer survey from Sprout Social reveals that brand content on social media influences holiday...

Reach Dethrones Engagement Rate In Influencer Marketing Success [REPORT]

A new Linqia survey of over 200 U.S. enterprise marketers reveals shifts in how brands measure...

Over 90% Of Creators Plan Product Launches By 2025, With Two-Thirds Of Consumers Buying Their Products [REPORT]

Billion Dollar Boy has released new research revealing that 93% of content creators plan to launch...