Japanese Streaming Market: YouTube Gaming Dominates, Kick Surges, VTubers Rival Human Streamers

Stream Hatchet’s latest report on Japan’s livestreaming market finds YouTube Gaming capturing nearly 60% of all...

TubeFest Is Returning to Birmingham With Expanded Program, YouTube & TikTok Speakers Headlining 2026 Edition

TubeFest, a video marketing conference for creators and entrepreneurs, returns to the Eastside Rooms in Birmingham,...

U.S. Creator Marketing Spending to Surpass $21B as Brands Move Beyond Social

U.S. social media creator revenue will reach $21.10 billion in 2026, more than doubling since 2022,...

Creator Economy Rocks Announces ‘HollyTube’, a Curated LA Immersion Bridging Hollywood, Creator Industry

Creator Economy Rocks, an intelligence platform focused on the Creator Economy, has announced “HollyTube,” a four-day...

Creator Pricing, Rewritten: 50 Industry Professionals on Metrics That Actually Predict Performance

Creator partnerships represent a central component of brand media strategies in 2026, with 57% of U.S....

OpenAI Acquires Tech Talk Show ‘TBPN’ to Expand AI Communications Strategy

OpenAI has announced the acquisition of “TBPN,” a daily live tech talk show hosted by entrepreneurs...

WorldBuilder Summit Debuts as First Dedicated Event for UGC Creators Across Roblox, Fortnite, and Beyond

WorldBuilder Summit will hold its inaugural conference on April 23, 2026, at The London West Hollywood...

TheWrap Inaugural ‘Creators x Hollywood’ Summit to Feature Issa Rae, Dhar Mann, FOX, NFL, and More

TheWrap will host its first-ever “Creators x Hollywood” Summit on April 8, 2026, at The Lighthouse...

AiMCO Releases 30+ Case Studies From 2025 Awards, Spotlighting Australia’s Top Influencer Campaigns

The Australian Influencer Marketing Council (AiMCO) has released a new collection of case studies that document...

B2B Has Run Out of Excuses to Avoid Creator Marketing, Says Later CEO Scott Sutton

B2B companies have watched creator marketing transform consumer brands for a decade. Most are still on...

Owl & Co. to Host Vertical Media Summit in Los Angeles This June

Media consulting firm Owl & Co. will host the Vertical Media Summit on June 3, 2026,...

UK MPs Urge Government to Formally Recognize Creator Economy Through Industrial Classification Update

A cross-party group of UK MPs, backed by YouTube, has written to Culture Secretary Lisa Nandy,...

California Bill Targets Family Vloggers, Giving Children the Right to Erase Monetized Content at 18

California Senator Steve Padilla (D-San Diego) introduced Senate Bill 1247 on February 19, a measure that...

From Events to Assets: 22 Creator Economy Operators on Turning IRL Activations Into Scalable UGC Engines

As brands increase investment in experiential marketing, in-person activations are becoming a growing source of creator-driven...

RACER Announces Creator Summit in Long Beach to Connect Motorsport Industry With Digital Creators

RACER, a North American motorsports media platform, will host its inaugural Creator Summit on April 16...

Clios Expand Into Creator Economy With New Awards Program Backed by YouTube, Influential

The Clios, the global awards company founded in 1959, has announced a new program recognizing creative...

Amaze CMO Danielle Pederson on Why the Creator Economy’s Next Winners Will Be Builders, Not Influencers

Brand deals built the Creator Economy. They won’t sustain it. Danielle Pederson, Chief Marketing Officer at...

Spotter Defines ‘Creator TV’ as Distinct Media Category With 135+ Billion Annual U.S. Views

A new report from Creator Economy financing firm Spotter identifies a subset of online video programming...

Creator Economy, Influencer Marketing, and Social Media Events to Watch in May 2026

May 2026 brings a dense stretch of conferences and summits targeting marketing professionals, platform practitioners, content...

Live Streaming Becomes iGaming’s Fastest-Growing Marketing Channel, Per Report

Live streaming platforms have emerged as a key arena for iGaming brand visibility, with gambling and...

AI Influencer Awards Program Debuts

OpenArt, Fanvue, and ElevenLabs have launched the AI Personality of the Year Awards, a global competition...

The Paid-Creator Divide: 35 Industry Experts on Where It Fails and Who Owns the Fix

As creator marketing matures, the boundary between organic creator strategy and paid media execution is becoming...

Open Sauce Returns to San Francisco in July 2026 With Creator Lineup and Industry Day Summit

Open Sauce, a technology and creator festival, is scheduled to return to the San Francisco Bay...

New Podcast Listeners Show Stronger Purchase Intent Across 4 Key Brand Categories, Report Finds

Podcasting’s expanding U.S. audience is creating measurable advertising opportunities beyond the medium’s traditional brand categories, according...

Creator Economy Jobs March 2026: Amazon, Google, and Warner Music Group Lead Enterprise-Scale Creator Hiring

The Creator Economy demonstrates accelerated enterprise adoption in March 2026, with major tech companies, entertainment conglomerates,...