Social Ads Analysis: TikTok Delivers Higher Engagement While Meta Leads Conversions

TikTok campaigns achieve 94% higher click-through rates than Meta while Meta sales campaigns generate over three...

Federal Judge Blocks Florida’s Ban On Kids’ Social Media Accounts, Calling Law ‘Likely Unconstitutional’

A federal judge has temporarily blocked Florida from enforcing a law that would ban social media...

Creator Economy Live East Announces Speaker Lineup For August Conference

Creator Economy Live East has announced its speaker roster for the August 5-6, 2025, event at...

Podcast Advertising Outperforms Social Media In Attention And Trust, Study Finds

A new study of American media consumption reveals that podcast advertising outperforms other digital platforms in...

Digital Silk Reports Increased Demand For Influencer Marketing  Among U.S. DTC Brands

Digital marketing agency Digital Silk has announced increased client demand among U.S. direct-to-consumer (DTC) brands for...

Snapchat Delivers Highest ROI Among Media Platforms In GCC Markets, Research Finds

A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group...

14 Industry Leaders Weigh In: What Publicis’ Latest Creator Economy Move Really Means

Publicis Groupe’s acquisition of Captiv8, an end-to-end influencer marketing platform, is seen by many in the...

Portugal Calls For Tighter Regulations On Influencer Advertising Amid Consumer Protection Concerns

Portugal’s Association for Consumer Protection (Deco) has called for clearer regulations governing influencer marketing, citing growing...

UAE Live Streaming Industry On Track To Hit $3.4 Billion By 2030, TikTok Reveals

The UAE’s live streaming market is projected to grow from $1.9 billion to $3.4 billion by...

Tribeca Announces Creator Economy Lineup, Red Carpet Treatment For Creators With ‘UP NEXT’ Program

The Tribeca Festival, presented by OKX, has announced its 2025 Creator Economy programming lineup featuring a...

Sprout Social Report: Gen Z Prefers Social Platforms For Search, Driving New Shopping Behaviors

Social media has surpassed traditional search engines as the primary information source for Gen Z, according...

Guardian Study: Over 50% Of Mental Health Content On TikTok Contains Misinformation

More than half of the top-trending mental health advice videos on TikTok contain misinformation, according to...

Snapchat Reveals Major Trends Reshaping Apparel Shopping In 2025

Global apparel revenue is projected to reach $2 trillion by 2029, with one-third of all sales...

Brett Dashevsky On Reimagining The Creator Economy As A Small Business Movement

“We have to start recognizing that the creator economy is this new era of small businesses...

Tribeca’s New Creator Spotlight: Film Festival Courts Social Media Stars As Attendance Dips

Tribeca Festival is expanding its creator economy focus with a new dedicated event, as attendance numbers...

Dutch Media Authority To Supervise Micro-Influencers Starting June 16

The Dutch Media Authority has announced the expansion of its regulatory oversight to include content creators...

The CGA Rider Explained: The Standardized Protection Document For The Creator Economy

After 18 months of development and industry consultation, the Creators Guild of America (CGA) released the...

Left-Leaning News C Flock To Bluesky While Maintaining X Presence, Pew Reports

A new Pew Research Center analysis reveals that news influencers, particularly those with left-leaning political orientations,...

Amid Sports Betting Crackdown, Brazil Senate Committee Bans Influencers From ‘Bets’ Promotions

Brazil’s Senate Sports Committee has approved legislation that significantly restricts betting advertising and prohibits the use...

71% Of Consumers Regret Influencer-Driven Purchases As Trust Gap Widens

A new Typeform survey examining the state of influencer marketing reveals that 71% of consumers regret...

85% Of Indian Gen Z Consumers Buy Brands With Personal Meaning, New Index Reveals

Eighty-five percent of Indian Gen Z consumers are more likely to purchase from brands with personal...

Over 60% Of Small Businesses Boost Content Creation Investment While Half Struggle to Keep Pace, Report Shows

Verizon Business‘ 6th “Annual State of Small Business Survey” reveals that 62% of small to midsize...

UAE Introduces ‘Finfluencer’ License To Regulate Financial Content Creators

The UAE Securities & Commodities Authority (SCA) has introduced the Middle East’s first ‘finfluencer’ license, establishing...

Creator Economy Jobs – Top Brands Seek Talent For Influencer Marketing, Content Creation And Social Media Opportunities

The creator economy continues its growth in 2025, with major companies from Apple to TikTok competing...

Deloitte Reveals Three Key Areas In Which Social-First Brands Are Investing To Outperform Competitors

Social-first brands outperform competitors by focusing on three key areas: community, content, and conversion, according to...