Social Media Now Driving Business Value Beyond Awareness, Survey Finds

Marketing leaders recognize that social media drives business results but struggle to prove it with metrics,...

The Biggest Misconception Brands Have About Working With Creators – Part II – 14 Experts Share Thoughts

In Part I of our creator economy roundtable on the biggest misconceptions brands have about working...

Over 50% Of UK Adults Consume Podcasts Monthly, Offering Advertising Opportunities, Research Shows

Podcast consumption in the United Kingdom has achieved mainstream status with 51% of UK adults aged...

Inside The High-Stakes Rise Of Creator Entrepreneurship

For many, being an influencer isn’t enough anymore. Now you need to be a CEO too....

The Biggest Misconception Brands Have About Working With Creators – Part I – Inside The Minds Of 20 Industry Experts

What’s the biggest misconception brands have about partnering with content creators? As social media and influencer...

TikTok Maintains Momentum Among Paid Social Advertisers Despite Potential Ban, Report Finds

TikTok continues to gain traction in the digital advertising space, according to Skai‘s “Q2 2025 Quarterly...

Content Creation Now A Legitimate Career Path For Majority Of U.S. Creators, Bigo Live Survey Finds

A new survey by Bigo Live, which collected data from 3,578 U.S.-based content creators in June...

Influencer Marketing Emerges As Key Strategy In Indonesian Digital Political Campaigns, Study Finds

A new bibliometric analysis reveals that influencer marketing has become a critical component of digital political...

Italian Influencer Marketing Report: Instagram And TikTok Trends For May-June 2025

Italian influencer marketing saw significant activity across both Instagram and TikTok during May-June 2025, with nearly...

Hers Study Shows American Midwest Leads in Social Media Influence, Trend Adoption

A new study from Hers reveals that the American Midwest has emerged as the nation’s leading...

Video Podcasts Surge In Q2, Joe Rogan Maintains Top Spot In Edison’s Rankings

“The Joe Rogan Experience” maintains its #1 position in Edison Research’s Q2 2025 podcast rankings, continuing...

Live Streaming Viewership Up 5% Y-o-Y, Surpasses 9B Hours For First Time Since 2021

The global live streaming market has surpassed 9 billion quarterly hours watched for the first time...

Social Media Strategy Shifts As Follower Growth Plateaus And Shares Emerge As Key Metric, Report Finds

Follower counts, long considered the gold standard of social media success, are losing relevance as shareability...

2025 AiMCO Awards Now Open With New Creator Categories

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new...

UAE Introduces Free Permits For Social Media Advertisers

The UAE Media Council has launched a new mandatory permit system for individuals who publish promotional...

Australia Officially Sets 16 As Minimum Age For YouTube Access

The Australian government has officially included YouTube in its social media ban for users under 16,...

TikTok Nano Influencer Engagement Far Outpaces Other Platforms, Per Report

TikTok’s engagement patterns stand out dramatically from all other social media platforms, with its smallest creators...

Fake Faces, Real Drugs: AI Influencers In Pharma Advertising

Pharmaceutical companies are exploring synthetic personalities as brand ambassadors, raising questions about transparency, trust, and regulatory...

Creator Economy Calendar For September 2025 – Book Your Tickets On Time

A busy August schedule of creator economy gatherings across the U.S. and Europe only means that...

Beyond Views and Likes: 18 Industry Experts on Why YouTube’s Data Sharing Is Just the Beginning for Creator Economy Maturity

YouTube has expanded creator data sharing, enabling creators to share comprehensive channel and audience metrics directly...

Podcast Consumption Reaches Record Levels With Over 50% Of Americans Tuning In Monthly, Report Finds

Podcast consumption has reached new heights in 2025, with 55% of Americans now listening monthly and...

Livestreaming Sees Shift As Kick Joins ‘Big Four’ In Q2 2025

The global livestreaming industry maintained stability in the second quarter of 2025, generating 29.61 billion Hours...

YouTube’s Had Enough Of ‘Inauthentic Content’ – 15 Experts Share Thoughts On The New Monetization Policy

YouTube has strengthened enforcement against what it now calls “inauthentic content” since July 15. However, as...

Social Media Captures Majority Of Digital Attention As Video Outpaces TV, Report Finds

Social media platforms now capture more consumer attention than television as short-form video dominates content consumption,...

Private Equity Firms Accelerate YouTube Channel Acquisitions

Private equity firms are acquiring significant stakes in YouTube channels at an accelerating pace, with collective...