Commentary

South Africa To Regulate Financial Influencers As Financial Advice On Social Media Faces Scrutiny

South Africa’s Financial Sector Conduct Authority (FSCA) is preparing to regulate social media financial influencers like...

Platform

YouTube CEO Announces $100M Investment at WAVES 2025 Summit, Hails India as ‘Creator Nation’

YouTube CEO Neal Mohan announced a $100 million investment in India's creator ecosystem over the next...

Influencer

College Athletes’ Social Media Gold Rush: Partnership Turns Student-Athletes Into Influencers

The University of North Carolina (UNC) partnered with Article 41, a firm founded by UNC alumna...

Commentary

Study Says Gen Z Consumers Are Social-First, ‘Always On’

The "Gen Z Culture Decoded" report, done by Toluna and released in March 2025 after surveying...

Influencer

Streamer-Rapper DDG Scores #1 Album With Fan-Created ‘blame the chat’

Michigan rapper and former YouTuber DDG achieved his first number-one album with "blame the chat," a...

Commentary

‘The Joe Rogan Experience’ Maintains #1 Position In Edison Research’s Q1 2025 Podcast Rankings

Edison Research reports that "The Joe Rogan Experience" remains the top podcast in the United States...

Commentary

LinkedIn Emerges As Vital Platform For B2B Influencer Marketing, Report Shows

A comprehensive analysis by The Influencer Marketing Factory reveals LinkedIn's transformation from a resume repository to...

Platform

Trump Says He’d Give TikTok Another Extension If June Deadline Passes Without Buyer

U.S. President Donald Trump states he would offer TikTok another extension should the social media platform...

Commentary

India’s Creator Economy Set To Exceed $100 Billion By 2030

India's creator economy is on track to generate more than $100 billion in revenue by 2030,...

Platform

Instagram’s Edits App Brings AI-Powered Cutouts To Mobile Videos 

Instagram's new standalone video creation app, "Edits," features Cutouts, an AI-powered tool that enables precise object...

Platform

LinkedIn Expands BrandLink Program To Boost Video Ad Relevance With Creator Partnerships

LinkedIn has rebranded and expanded its Wire Program as BrandLink, positioning the initiative to capitalize on...

Platform

TikTok Fined €530 Million By EU Regulator Over Data Protection Concerns, China Data Transfers

The Irish Data Protection Commission (DPC) has fined TikTok €530 million (~$600M) over concerns regarding the...

Talent Collectives

Underscore Talent Promotes Mallory Llewellyn To Lead Beauty, Fashion, And Lifestyle Division

Underscore Talent, a digital-first creator management company, has promoted Mallory Llewellyn to Partner for its Beauty,...

Commentary

Machine Learning Reveals Science Behind Travel Influencer Success

Platform

Pinterest Expands Global Inclusion Fund For 2025 After Driving 250% Increase In Saves Last Year

Pinterest is expanding its Inclusion Fund program for 2025, marking five years of supporting diverse content...

Platform

YouTube Returns As Title Sponsor For VidCon 2025, Celebrating 20 Years Since First Video Upload

VidCon has announced that YouTube will return as title sponsor for its 14th annual flagship event,...

Commentary

Sprout Social Report Shows Brands Posting Less, Engaging More As Quality Trumps Quantity

Sprout Social’s “2025 Content Benchmarks Report” reveals a strategic pivot for brands on social media platforms,...

Commentary

VidCon Announces Inaugural ‘Hall Of Fame’ To Honor Digital Content Pioneers At 2025 Anaheim Event

VidCon will introduce its first-ever "Hall of Fame" at this year's flagship event in Anaheim, scheduled...

Platform

Meta Plans Premium Tier For AI App As Competition With ChatGPT, Gemini Heats Up

Meta is planning to introduce a premium subscription for its artificial intelligence assistant, joining rivals OpenAI,...

Platform

Meta Expands Creator Partnerships Team, Seeks Strategic Manager To Drive Innovation Across All Platforms

Meta has announced the expansion of its Creator Partnerships team with a new opening for a...

Platform

Snap Stock Down 13%, Despite Better-Than-Expected Q1 Revenue 

Snap has reported first-quarter revenue of $1.36 billion, surpassing analysts' expectations of $1.35 billion according to...

Brand

International Beauty Shows Looking For Influencers To Cover World’s Largest Beauty, Spa Events

The International Beauty Shows (IBS) has issued a call for creative influencers to cover what it...

Influencer

‘Call Her Daddy’ Host Alex Cooper Featured In New Hulu Docuseries 

Alex Cooper, creator and host of the podcast "Call Her Daddy" is the subject of Hulu’s...

Platform

Snap Shelves Plans For Simplified App Version After Testing Showed Mixed Results

Snap Inc. has shelved plans for a simplified version of its flagship app, reverting to its...

Influencer

TikTok Baker Accused Of Recipe Plagiarism By Food Writers

Two food writers have accused TikTok influencer Brooke Bellamy of plagiarizing recipes in her bestselling cookbook....