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Platform
Netflix, Spotify Ink Video Podcast Distribution Deal
October 16, 2025Netflix and Spotify have announced a partnership to bring video podcasts to the streaming platform in...
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Technology
MrBeast, Vyro Launch Clipping Marketplace For Creators
October 16, 2025YouTube star MrBeast has launched Vyro, a new platform that connects video clippers with established creators...
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Talent Collectives
FlightStory, UK Black Business Show Launch Black Entrepreneurship Media Venture
October 16, 2025FlightStory and UK Black Business Show announced the formation of Legacy Black, a new media joint...
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Technology
Audioboom Posts Record Q3 As Podcast Revenue Jumps 18%
October 16, 2025Audioboom Group Plc. reports record third-quarter performance with revenue reaching $20.4 million, a 9% year-over-year increase, as...
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Commentary
OpenAI’s Sora 2 App Divides Creator Economy: Nine Industry Experts Weigh In
October 16, 2025OpenAI has entered a new phase of AI content development with its Sora app, a social...
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Platform
TikTok Launches Inaugural BeautyFest In Malaysia
October 16, 2025TikTok is expanding its physical event strategy in Malaysia with the launch of its first-ever BeautyFest,...
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Commentary
South Korea Reports Over 4,000 High-Earning YouTubers, Tax Scrutiny Follows
October 16, 2025The number of South Korean YouTubers earning over 100 million won ($70,261) annually has surpassed 4,000,...
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Technology
How Ad Platform ADthlete Uses Technology To Expand NIL Opportunities Beyond Top Athletes
October 15, 2025ADthlete, a Dallas-based ad platform launched in April 2025, entered the nearly $2 billion Name, Image,...
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Technology
The Podglomerate: Defying Podcasting’s Boom-Bust Cycle With A Sustainable Business Approach
October 15, 2025As major podcast networks tighten budgets and rethink growth amid pressure on ad spending, one independent...
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Strategy
CBS Influencer Mini ‘Survivor’ Draws New Fans Despite Format Limitations
October 15, 2025CBS’s promotional strategy for “Survivor” expands to the creator economy with a “36-Hour Survivor Influencer Experience”...
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Technology
AI Influencer Platform Kolr Partners With REECH To Connect Japanese Brands With Global Influencers
October 15, 2025iKala Group announced a strategic partnership between its AI influencer marketing platform, Kolr (formerly KOL Radar),...
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Platform
TikTok Faces UK Parliamentary Scrutiny Over Content Moderator Job Cuts
October 15, 2025TikTok’s plan to eliminate 439 content moderation positions in London has prompted calls for a parliamentary...
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Commentary
Signal Awards 2025: Michelle Obama, Jon Stewart, And Top Creators Lead Podcast Industry Honors
October 15, 2025The Signal Awards announced its fourth annual honors today, recognizing podcasts across multiple genres with participation...
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Influencer
Influencer And Podcaster Enter Denver State House Race
October 15, 2025Instagram influencer Rayna Kingston and podcast host Justine Sandoval have entered the Democratic primary race for...
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Commentary
B2B Brands Tap TikTok Humor, Employee Content To Capture Millennial Buyers
October 15, 2025According to HubSpot, 83% of marketers say short-form video (like TikTok, Reels, Shorts) is integral to...
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Strategy
Wings Group Partners With AnyMind Group To Enhance Influencer Marketing In Indonesia
October 15, 2025Wings Group Indonesia, one of the country’s major consumer goods manufacturers, has formed a new partnership...
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Brand
Forbes Partners With Walmart Creator For Second Annual Creator Upfronts
October 15, 2025Forbes announced the return of its Creator Upfronts in partnership with Walmart Creator, scheduled for October...
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Technology
Greta Dunne’s Marker Video Targets Marketers Seeking True Consumer Voices
October 14, 2025Marker Video connects brands with customer-generated video reviews through a marketplace that verifies and authenticates real...
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Influencer
YouTuber Petra Luna Turns Channel Into Cat Food Brand
October 14, 2025YouTube creator Petra Luna has launched CatCrazy, a freeze-dried raw cat food brand developed from her...
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Platform
Royal Mail Becomes Primary Delivery Partner For TikTok Shop UK In E-Commerce Push
October 14, 2025Royal Mail and TikTok Shop announced a partnership positioning the postal service as the primary delivery...
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Commentary
Mipcom 2025: Creator Economy Takes Center Stage
October 14, 2025YouTube has secured a prominent position at this year’s Mipcom, the international content market running October...
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Commentary
Romanian Influencer Market Reaches Saturation As Sponsored And Organic Content Blur
October 14, 2025Romania’s influencer marketing industry is entering a saturation phase, with audiences increasingly unable to distinguish between...
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Brand
CNN Debuts Creator Unit In Qatar With Competition-Style Show
October 14, 2025CNN is establishing a new creator-focused division as social media influencers increasingly shape news consumption, particularly...
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Platform
Instagram Carousels Outperform Reels For Larger Accounts, Content Performance Benchmarks Show
October 14, 2025An analysis of 700 million Instagram posts reveals shifting effectiveness of content formats across different account...
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Commentary
Creator Content Now Powers Entire Marketing Ecosystem, Outperforming Brand Assets, Survey Shows
October 14, 2025Creator content has transformed from platform-specific posts to becoming the central engine powering marketing strategies across...
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