Agency

How Nfinity’s theSALT Built A Data Engine For Africa’s Everyday Influencers

After a decade developing traditional media products, Pieter Groenewald saw a new kind of opportunity emerging...

Technology

Faved’s Media-Buying Play For Creator Brand Deals

Stephen Titus is the co-founder of Faved, a London-based media buying platform built to connect vetted...

Agency

Creativity Meets Accountability: Raela Aldea Breaks Down 18h08’s Precision Approach To Creator Marketing

In French influencer marketing, where creative flair often outpaces measurable impact, Raela Aldea wants to prove...

Agency

Trust Over Trends: How Anda Vlasaku’s Saku Agency Turns The ‘Right Fit’ Into Long-Term ROI

Amid influencer fatigue and AI-driven marketing shifts, London-based Saku Agency has built a business around one...

Strategy

Instagram Growth Coach Brock Johnson On Turning Followers Into Customers

When Instagram views began to drop across the board in early 2025, creator growth coach Brock...

Technology

Quill’s Podcast Analytics Platform CoHost Launches Podcast Growth Tracking Metric

Quill-owned podcast analytics and hosting platform CoHost launched its New Listener Metric, designed to help podcasters...

Influencer

YouTubers Matt & Abby Howard Sign With Currents Management To Expand Brand Partnerships

Matt and Abby Howard, the creator couple behind the social media brand Matt & Abby, sign...

Commentary

TravelCreatorsX To Launch First Creator Summit Inside U.S. Travel Adventure Shows

TravelCreatorsX is debuting as the first influencer and travel creator summit hosted within the Travel Adventure...

Agency

Vertigo Marketing Group Launches AI-Powered Content Creation Studio In Patchogue

Vertigo Marketing Group opened a new content creation studio in Patchogue Village, New York, establishing a...

Platform

TikTok Shop Reaches eBay Sales Volume Despite Regulatory Headwinds

TikTok Shop achieved $19 billion in global quarterly sales, matching eBay’s volume, according to analytics firm...

Commentary

Meta Projected To Earn $16B From Scam Ads In 2024, Internal Documents Reveal

Meta internally projected that approximately 10% of its 2024 revenue (roughly $16 billion) would come from...

Influencer

MrBeast Opens ‘Beast Land’ Theme Park In Saudi Arabia

YouTuber Jimmy “MrBeast” Donaldson is opening Beast Land theme park in Riyadh, Saudi Arabia, on November...

Influencer

From Code To Console: How Aldo Geo Built A Streaming Career Fueled By Humor And Heart

Before tens of thousands of viewers tuned in to watch him stream, Aldo Geo (@_aldogeo_) was...

Technology

How Symone Opara’s LUC.cooking Is Building A Royalty Economy For Food Creators

When was the last time you saw a recipe treated like a song – tracked, credited,...

Agency

FiveTwoNine, Billion Dollar Boy To Grant 4 Creators Premium Access To Art Basel Miami Through New Fund Initiative

Creator platform FiveTwoNine and social-first agency Billion Dollar Boy are launching their latest Creator Fund initiative,...

Brand

Chewy Expands Creator Commerce Platform To 600+ Influencers Ahead Of Holiday Pet Spending Surge

Chewy reached more than 600 creators in its Storefronts platform ahead of the holiday season, expanding...

Platform

Snap Signs $400 Million Deal with Perplexity To Integrate AI Search Into Snapchat

Snap Inc. announced a partnership with AI company Perplexity to integrate conversational search capabilities directly into...

Strategy

The Rise Of Precision Creators: Why Depth, Not Scale, Is Winning Online

A cohort of Ithaca College alumni has quietly built a playbook for sustainable creator-economy growth, pointing...

Influencer

Rachel Barker On Building ‘Girl Horror’ And A Career That Puts Craft Before Hype

Rachel Barker is a New Zealand-born writer, editor, and filmmaker whose YouTube channel, “Girl On Film,”...

Influencer

Engineering Curiosity: How Integza Turned Rocket Fails, Humor, And Hard Work Into A Creator Career

Once a mechanical engineer in Portugal, Joel Gomes, better known to his 1.73 million YouTube subscribers...

Influencer

From Fitness To Finance Parody: Johnny Hilbrant On Turning A One-Off PE Guy Joke and Meme Into A Career

Johnny Hilbrant didn’t plan to become known for impersonating private equity executives. Until recently, most people...

Influencer

Matt Kiatipis On Building A Global 1v1 Basketball League After Viral Success

When Canadian creator and athlete Matt Kiatipis first picked up a Fisher-Price basketball hoop as a...

Influencer

The Creator Next Door: Cassidy Montalvo On Building A Business From Everyday Moments

Cassidy Montalvo is a Virginia-based content creator who has built an online business from her living...

Brand

‘Creators In Fashion’: How Amy Roberts & Theorist Brought A Shoppable Runway To VidSummit

When “Creators in Fashion” took over VidSummit’s main stage in early October, the closing-night crowd witnessed...

Strategy

How Movers+Shakers’ ‘Guest Quests’ Campaign Turned Zillennial Travel Into A Playable Storyline For Hilton’s Motto

When Motto by Hilton approached Movers+Shakers earlier this year, the challenge was clear: few Zillennial travelers...