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All About the Petal & Pup Influencer Program


All About the Petal & Pup Influencer Program

Petal & Pup is a trend-driven women’s clothing retailer that adds hundreds of new styles each week. The brand began as a small Australian company and today, Petal & Pup ships to customers all over the world. The brand has an official Ambassador Program and frequently features their influencer partners on their social media platforms. Keep reading to learn more about the Petal & Pup influencer program and how to become an official brand ambassador.

Petal & Pup sells trend-driven clothing that offers “an element of practicality, versatility and personality” to women’s wardrobes.

Petal & Pup was founded in Brisbane, Australia in 2014 by Tiffany Henry. Tiffany started the company as a side hustle, which quickly grew into an international online retailer. Today, Petal & Pup ships to 80 countries worldwide and the brand has offices in both Brisbane and Los Angeles, California. 

Petal & Pup sells clothing from a number of different brands and adds hundreds of new styles each week. In 2019, Petal & Pup was acquired by a.k.a Brands, which also owns Culture Kings and Princess Polly

All About the Petal & Pup Influencer Program

Who Are the Petal & Pup Influencers and What Do They Do?

The Petal & Pup Ambassador program features influencers with a variety of body types and ethnic backgrounds. The brand also features Petal & Pup employees and gives behind-the-scenes looks into life at the company. In this TikTok video, Petal & Pup staff members show off what they wore to the brand’s holiday party.


On this week’s special edition holiday episode… find out what our US team wore to the holiday party! 🎄✨ Shop up to 80% OFF last minute holiday styles for your year-end events now! ✨ #petalandpup #fyp #holidayseason #holidayparty #holidayoutfits #holidaydresses #winteroutfits

♬ original sound – ci

In this clip, influencer Hunter Premo styles her baby bump in a Petal & Pup off the shoulder sweater dress. Hunter completes the look with a bright blue cowboy hat and boots. 


Bump friendly 🤝 chic! Our Kennedy Dress, styled by @Hunter Premo, is a stunning neutral dress for all mamas-to-be! Shop the look on our site now 😍 #petalandpup #fyp #grwm #getreadywithme #bumpfriendly #styleinspo #bumpfriendlyoutfits

♬ Chillest in the Room – L.Dre

In these Instagram photos, Latina content creator Shannon Marie models Petal & Pup’s Quinn Rib Knit Set. She pairs the neutral toned set with a matching handbag and a pair of sunglasses. 

What Are the Petal & Pup Influencer Requirements?

Influencers who wish to collaborate with Petal & Pup can apply for the brand’s Ambassador Program on their official website. The application requests information on location, which social media platforms you are most active on, the focus of your content, how many followers you have and more. If you have a blog, the brand requests a link to that as well. 

The website does not specify any requirements for joining. It also doesn’t mention any perks or benefits of joining the Petal & Pup Ambassador Program. After submitting your application, it will be reviewed and a representative from Petal & Pup will reach out if you are the right fit. 

How to Promote Petal & Pup Products as an Influencer and Make Money

Aside from the Petal & Pup Ambassador Program, influencers may be able to work with the brand as an affiliate partner. While there is no information on an affiliate program on the company’s website, research shows you may be able to sign up though platforms like Sovrn Commerce, Affi, and Yazing. Yazing reports a commission of 5% and Affi reports that Petal & Pup offers a three-day cookie window.

How Influencers Promote Petal & Pup on TikTok

Petal & Pup posts content from influencers and brand ambassadors on their official social media accounts. Here on TikTok, tall and curvy fashion influencer Vanessa models several New Year’s Eve looks, including a green velour dress and a black mini dress with feather trim.  


NYE event coming up? The beautiful @vanessa | tall + curvy fashion has your New Year’s Eve outfits sorted! 🤍 Which look is your fave? #petalandpup #fyp #holidaytiktok #holidayoutfits #newyearsoutfits #newyearseveoutfits #nyeoutfits #newyears

♬ original sound – meryturiel

In this video, content and fashion designer Maima.o shows off some of Petal & Pups looks for Summer. Looks include several bright colored dresses and a hot pink tube top and trousers.  


Gorgeous gal @Maima.o has all your summer day event looks figured out! 🌻 Which outfit are you absolutely in love with? 🥰 #petalandpup #fyp #haul #haultok #clothing #musthaves #springoutfits #summeroutfits

♬ love on the brain sped up – xxtristanxo

Whitney Wiley features styles for women in their 30s on her TikTok account. Here, Whitney showcases three different Petal & Pup little black dresses. 


Brb, just picking our jaw off the floor 🤯😍 Which LBD on @Whitney Wiley | 30’s Fashion is your fav? 🖤 #petalandpup #fyp #datenightoutfits #datenightdresses #datenightoutfit #tryon #haul #haultok

♬ Sure Thing (sped up) – Miguel

How Influencers Promote Petal & Pup on Instagram

Petal & Pup’s official Instagram account has over one million followers. There, the brand features influencers and brand ambassadors as well as professional models. In this Instagram reel, blogger Kara (@ateacherinpink) models several teacher-friendly Petal & Pup styles. Outfits include the Annie Dress, the Cautilina Maxi Dress, and the Mariapia Frill Midi Dress.

In these photos, influencer Kendel Kay models a pair of Petal & Pup hand warmers in the style Alpine Snowflake. Kendel is also wearing the brand’s Alfie top and a fuzzy white winter hat with pom poms.

Here, Dallas-based blogger Hoang-Kim shows off some of Petal & Pup’s more formal attire for special events. Featured in this video are the brand’s Cyprus Dress in Emerald, the Bambina Dress in Blush, and the Eloise Dress in Black.

How Influencers Promote Petal & Pup on YouTube

Petal & Pup brand ambassadors use YouTube to try on and review clothing and often provide discount codes for their subscribers. In this video, lifestyle influencer Chloe Wen models several summer outfits. Pieces include a brown tank and white skirt, an orange floral dress, and a matching brown frilly tank and wide leg pants.

Here, vlogger Jesscbee tries on Petal & Pup clothing for the Spring and Summer seasons. She models several dresses, a romper, and a two piece set and includes the price and her size for each outfit. 

In this winter try on haul video, lifestyle and home vlogger Emma Caitlain showcases some of Petal & Pup’s Winter clothing. Emma models several wardrobe staples, including a sweater dress, a sparkly jumpsuit, and a matching blazer and shorts.


If you’re a vlogger or lifestyle influencer looking to partner with a trendy, fashion-forward brand, a partnership with Petal & Pup may be right for you. To apply for the Petal & Pup Ambassador Program, click here

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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