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How Much Does Fashion Nova Pay Its Models Inside the World of Influencer Marketing


How Much Does Fashion Nova Pay Its Models? Inside the World of Influencer Marketing

Fashion Nova is one of the fastest growing women’s clothing brands.

Its unique selling point is to produce genuine clothing, accessories, and cosmetic products “ultra-fast”, stitching the last threads of a booked order in just 24 hours of time. 

The secret to Fashion Nova’s enormous following is their global partnerships with well-known influencers and international celebrities. Fashion Nova has over 21.4 Million followers on Instagram

It is backed by an army of influencers it refers to as #NovaBabes, and has more than 14 million Instagram followers, earning the epithet “tailor-made (brand) for Instagram”. 

How Much Does Fashion Nova Pay Its Models? Inside the World of Influencer Marketing

The brand has become popular for the pay satisfaction it has been able to provide to the models employed, obtaining an “employee centered” title for itself. 

It has not only garnered recognition for its affordable and premium quality outfits, but has simultaneously emerged as a platform for divas aspiring towards a career in modeling. 

How to become a Fashion Nova Ambassador?

Fashion Nova works with all levels of influencers. 

The brand does not require the influencer wanting to be an ambassador to be a famous personality or to have a high follower count.

Even micro and nano influencers (having a following of 1500 to 10K on social media accounts) can enroll in the program.

Still, there are some requirements which are as follows:

First, they need to have a genuine following on their social media handles. 

The brand emphasizes for the followers to be true and loyal, i.e, the number of followers is not sufficient; the audience must also show a healthy and high level of engagement with the posts and stories via likes and comments.

Second, the program requires consistency

It is recommended to publish at least 4 posts and 2 stories per week wearing Fashion Nova apparel.

In exchange for promoting the brand’s outfits on their media handles, Fashion Nova offers the influencers their products free of cost. 

Along with this, the brand pays varied amounts per post (provided the post gains high engagement). 

The final paycheck of a Fashion Nova model depends on influencers’ business objectives, the platforms on which they upload, the followers and reach they have and how frequently they advertise.

Fill out this online form to become a Fashion Nova Ambassador.

Why Does Fashion Nova Pay so Generously?

Check out some of the quotes below from great leaders on the importance of making employees happier at work, which reflects Fashion Nova’s mantra. (source)

“Everyone talks about building a relationship with your customer. I think you build one with your employees first.” – Angela Ahrendts (Senior Vice President, Apple)

“Success is best when it’s shared.” – Howard Schultz (Chairman & CEO, Starbucks)

Fashion Nova’s strategy to pay the influencers up to their brim is to guarantee their loyalty and full dedication

Models are often found to be working on other gigs to make ends meet, which compartmentalize their devotion and performance for a brand. 

How Much Does Fashion Nova Pay Its Models? Inside the World of Influencer Marketing

The corpus of pay and other perks and benefits which a Fashion Nova   model (or as the brand prefers to call it – a Brand Ambassador) enjoys, give clear indication of professional pay satisfaction.

Although being a Fashion Nova Model requires considerable effort and perseverance, the reimbursement and other perks that accrue to the role make it equally lucrative.

How much did some of the more famous Fashion Nova Models make over time?  

More than 3,000 high-profile celebrities and prominent Instagram influencers, including Kylie Jenner, Cardi B, Khloé Kardashian, Kourtney Kardashian, and Amber Rose, are partners with the company.

Fashion Nova occasionally pays these celebrities $20,000 to wear its clothing.

Quick Fact – Kourtney Kardashian, one of Fashion Nova influencers used to charge $785,000 for each Instagram post in 2021. (source)

And all of this pays off for the brand and for the influencers as well. 

When Cardi’s first Fashion Nova collection sold out almost immediately after its November 2018 launch, the firm decided to store roughly five times the initial inventory. (source)

The music icon reportedly amassed over $1 million in sales within the first 24 hours of the launch of her second collection with the clothing company.

Kylie Jenner also cashed in a $50,000 check to promote Fashion Nova apparel to her 100+ million followers.

Reviews of models and other employees regarding perks and discounts, vacations and time-off including sick-days, maternity and paternity leaves, professional support give a positive portrayal of a model’s career with the brand to other influencers.

Note – Fashion Nova also collaborates with micro and nano influencers, who typically have fewer than a million (sometimes even less than ten thousand) Instagram followers. 

Apps similar to Fashion Nova to earn money

Forever 21

Forever 21 – based in Los Angeles, California – is one of the leaders in the fashion sector, carrying both men’s and women’s clothing. 

The brand is very similar to Fashion Nova, however a little more subdued in that it produces less garish outfits such as graphics t-shirts and more subtle, business-appropriate apparel. 

It focuses on the use of the most recent fashion trends to create appealing and distinctive looks.

Forever 21 uses many social media platforms as a stage for product promotion. 

It generally works with TikTok and Instagram influencers as partners and ambassadors.

Check out other details of their partner program on their refer and earn page.


PrettyLittleThing (PLT) is a UK-based business that belongs to the Boohoo group and was started by Umar Kamani in 2012.

Utilizing social media platforms is one of the most important methods Pretty Little Thing uses to increase brand awareness.

It was one of the first e-commerce companies to join TikTok in 2019 and has been agile in adjusting to the constantly evolving role of celebrities and social media.

Famous celebrities such as Rita Ora, Nicki Minaj, Hailey Baldwin, Ashley Graham, and The Kardashians have all been spotted sporting the brand.

PLT’s partnerships with well-known celebrities and social media influencers have played a significant role in its development.

One of the biggest online retailers in the fashion and cosmetics sector, Asos  offers more than 70,000 unique products in a variety of categories.

Since its initial inception in the UK, ASOS has expanded to markets in Australia, Asia, and North America.

Check out how you can partner with the brand here.

How Much Does Fashion Nova Pay Its Models? Inside the World of Influencer Marketing


Over the years, ASOS, an online shop, has grown immensely. The well-known retailer carries over 900 brands and is a go-to place for the most recent fashions.

Their affiliate program is positively appraised by content producers since it enables them to profit massively from recommending the most recent fashion discovery to their audience. 

Check out how you can collaborate with ASOS here.


Rapid expansion of fashion brands, especially in the women’s niche are indicative of forward growth of clothing brands and along with it, at an expansion of horizon of opportunities in the modeling and influencing career. 

A proper balance to the brand’s identity and willingness to be flexible enough to cater to different flavors of employee demand is the key to success for any fashion enterprise today.

To know more about other lucrative influencer programs, visit our page.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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