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All About The BILLY J Influencer Program


All About the Billy J Influencer Program

Billy J Boutique is one of the most well-known Australian online clothing retailers for women. The brand does not have a formal influencer program, however there is a social media marketing contact listed online. Keep reading to learn more about Billy J’s marketing strategy and how they partner with influencers.

Australia-based retailer Billy J is known for selling trendy clothing, accessories, and shoes to women all over the world. Here, NetInfluencer takes a deeper dive into the Billy J influencer program. 

CEO Leanne Hancey started Billy J Boutique in 2014 on Australia’s Sunshine Coast. Leanne originally ran the company out of her home, but moved operations to a warehouse in 2018. The company is named after Leanne’s son, Billy, and she began the company as a way to stay busy and make money as a new mom. 

All About the Billy J Influencer Program

Today, Billy J is a multi-million dollar company and has 75 employees. In 2020, the brand opened its first flagship store at Kawana and in 2023, there are plans to move to an even larger warehouse. The company ships both locally and to international customers and is one of Australia’s largest online clothing retailers for women. 

Who Are the Billy J Influencers and What Do They Do?

Billy J does not have a formal influencer program. Although they do reshare influencer posts and videos on social media, the brand frequently uses professional models to create their aesthetic. This reel captures “the moment v the pics” and gives a behind the scenes look into a photo shoot. The models are wearing neutral-toned looks from the Billy J Je T’aime collection. 

All About the Billy J Influencer Program

Here, the brand teases an upcoming drop of wedding-based formal wear. The collection features several gowns and matching two piece sets. 

In these photos, a model wears the Billy J Tillie Vest and Pants in the color Latte. The look is completed with a pair of black strappy high heels.

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What Are the Billy J Influencer Requirements?

Billy J Boutique features content from social media influencers, however it’s unclear if they have a dedicated brand ambassador program. The brand features influencers of a wide range of follower sizes, ranging from nano influencers to those with several hundred thousand. The brand also features influencers of varying body types, however they are not as size inclusive as other similar retailers. 

On Billy J’s Contact Us webpage, there is an email contact listed for marketing and social media collaborations. Interested influencers should send an email to to receive more information. NOTE: according to the bio on the Billy J Instagram account, the brand does not accept direct messages (DMs).

How to Promote Billy J Products as an Influencer and Make Money

After thorough research, NetInfluencer did not find any information on an official Billy J Boutique affiliate program. It appears as though the brand prefers to focus marketing efforts on paid social media advertisements and search engine optimization (SEO). This case study by Impressive outlines the details of Billy J’s marketing strategy. 

As mentioned above, influencers who want more information on working with Billy J should send an email to

How Influencers Promote Billy J on TikTok

Billy J Boutique primarily features professional models and photo shoots on their social media accounts. However, they do reshare content from certain influencer partners. In this TikTok video, Australian influencer Courtney (@heysavvyau) models three new outfits she received from the brand. Looks include a halter dress, a matching floral crop top and skirt, and a white tank paired with linen pants.


Comment your fav look! The last one is our fav 😍😍😍 How cute is @heysavvy_au in these Billy j fits 🙌🏻 Steal her style –

♬ original sound – BILLY J – BILLY J

Here, fashion content creator @iziangus shows off the Billy J Miya maxi dress. She pairs the strapless cream colored dress with a pair of silver pumps and a neutral handbag. 


@iziangus looking devine in our Miya maxi – available online now in 9 colours #silkyslipdress #kendalljennerstyle #haileybieberstyle

♬ original sound – BILLY J – BILLY J

In this video, Jessica Kostiw models several Billy J looks for New Year’s Eve. Jessica wears a pink and white Hawaiian print romper, a white wrap mini dress, and a red midi dress with puffy sleeves and a center cut out. 


throw back to @jessicakostiw new years eve look ! Which is your fav? We’re loving all these looks for year-round. Shop your new year wardrobe with us

♬ original sound – BILLY J – BILLY J

How Influencers Promote Billy J on Instagram

Like their TikTok account, Billy J’s Instagram page consists mostly of content from professional photo shoots, but they do reshare influencer content. In these photos, digital creator Bella Rychter models the brand’s Nyla midi dress in black. Bella completes the look with the Billy J Chain Mesh Small Bag in silver and strappy heels.  

Here, daily style influencer Maria (@what_maria_wears) models the Billy J Oura Top in white and Sinai Jeans in Oatmeal. Maria pairs the casual outfit with white sandals, a neutral handbag, and trendy sunglasses.

In these selfies, Sydney-based influencer Tayla Chantelle wears the brand’s silky Ivana dress in black. Tayla keeps things classy with a glass of champagne and makes the look stand out with a sleek hairstyle and minimalist jewelry. 

How Influencers Promote Billy J on YouTube

Billy J Boutique’s official YouTube account features several “shorts” that show off new outfits and videos on their various collections and collaborations. Content creators on YouTube also model and review clothing from the brand in try-on videos. However, it’s worth noting these videos do not appear to be sponsored by Billy J. 

In this video, lifestyle vlogger Eliza Jane models several Billy J outfits, ideal for attending a wedding. Eliza showcases a matching crop top and skirt in a geometric print, a black strapless dress, a pink and orange strapless gown, and more.

In this try-on haul video, Fern Sinclair shares what she purchased for $300 from Billy J. Pieces Fern models include the brand’s Divine shorts in the color Natural, the Alyse dress in Blush, the Last Summer dress in Natural, and the This Feeling dress in khaki green.

Here, Britt Boterhoek models several outfits for Summer from a large Billy J haul. Britt shows off a number of the brand’s pieces, including a matching red bra top and shorts, a light yellow dress with a tie front and center cut out, and a green printed mini dress.


Billy J Boutique is one of Australia’s most well-known online fashion retailers for women. If you’re an influencer interested in becoming a Billy J brand ambassador, send an email to

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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