Brand
All About the Studio McGee Influencer Program
With the tagline “Make Life Beautiful” it’s not hard to see what owners Shae and Syd McGee’s mission was from 2014, when they first opened Studio McGee. That, along with the ability to turn any space into something that is Chic, stylish and comfortable, made a great combination for the duo when teaming up with Netflix for the “Dream Home Make Over” Tv Series.
If you’re an interior design lover then becoming a Studio McGee influencer might be the perfect fit for you!
What Is Studio McGee?
From the beginning, having the ability to turn something that wasn’t aesthetically pleasing and dysfunctional, into something that was, was their strong point. As the couple continued to complete various projects and upload the results to Instagram, it began to create a lot of interest amongst their friend and family, which is when they decided to launch their business and turn their passion into what is now, Studio McGee.
Though, they had a lot of support from their friends and family. Its always been true that it helps to be in the right place at the right time, and that is exactly the case with Studio McGee. They began seeing real success in 2020 when the uptrend in homeware hit an all time high.
At the six year mark of the business, they built a loyal following on Instagram that would be the foundation of the studio’s online eCommerce store. This store would allow fans to purchase the same homeware and finishes, that she used in various projects, in their homes.
Of the seven companies they have built, SM Design is the interior design company which kicked off their careers, and McGee & Co, is the company they use for their e-commerce business. Their eCommerce business houses a wide variety of home furnishings and houseware, which is currently looking for affiliates to help their brand branch out to new corners of the market they haven’t reached yet. Having a timeless style that appeals to a wide range of people, Studio McGee is able to implement their tagline and “Make Life Beautiful”.
During the pandemic, Studio McGee was able to get even more momentum and brand awareness when the business industry grew over the course of the year by $7 billion. This is no surprise! During the lockdowns, it seemed like everyone was home redecorating or DIY’ing. I mean, Instagram was flooded with interior design tutorials!
Another part of their business that has grown exponentially is their eCommerce store. Again, this should come as no surprise, but still, it’s an impressive feat nonetheless.
All of this, paired with their awesome home improvement Netflix series is what’s allowed the couple has built a strong and recognizable brand that is friendly and appealing to the masses.
Who are the Studio McGee influencers, and what do they do?
The powerhouse due have millions of followers on social media, and the two founders are the main influencers for the brand – they’re the faces of Studio McGee!
I mean, let’s be real, they even have their own Netflix show. In the show, we’re given insight into Shea and Syd McGee’s projects and how they balance work with their family life. We see them undertaking the dreamiest of renovations, including McMansions with full-feature basements to impressive kitchens.
The interior design style is dreamy with a key focus on fresh, and clean, with a pinch of modern throughout. You can honestly lose track of time scrolling their IG feed.
What are the Studio McGee influencer requirements?
We’re going to jump right in and take a look at the exact steps you’ll need to follow when pitching Studio Mcgee for a collab opportunity. This is best suited to micro-influencers or content creators who already have an established online presence and followers. It’s also not a problem if you’re just starting out in the blogging world because from what we can see from the brand’s social media accounts they’re always partnering with smaller creators.
All you need to do is head over to the Studio McGee website and sign up for their affiliate program to start promoting their products. There aren’t any requirements stated on the site itself. Here’s what they say:
“Our affiliates are as passionate about our collections as we are and are committed to curating beauty in all of their spaces. If you feel you are a good fit, please apply! We can’t wait to hear from you.”
On a separate note, there is no application to become a Studio Mcgee influencer or ambassador online, or on their website. Some content creators who were asked on social media said that a brand representative reached out to them via email.
How to promote Studio McGee products as an influencer and make money
How Influencers Promote Studio McGee on Instagram
Synclaire is a decoration and interior design content creator with 65 thousand followers on IG. In her recent Studio McGee reel she’s seen standing next to a LARGE number of delivery boxes from Target. The voice-over is key because it’s all about having or not having chill, which is perfect for this reel.
Livinwithmb is an Instagram account with over 300 thousand followers that consist’s in sharing content about humor, home decor, easy recipes, and everything in between. In her recent Studio McGee reel, she’s seen unboxing a faux tree and other products while walking her audience through the entire process, while her cat tries to nest and start playing with the box. Her authenticity really shines through!
Lastly, we’ve got Jessica, who’s a lifestyle micro-influencer with 30 thousand Instagram followers. In her recent Studio McGee reel, she opts to take a different approach. Jessica created mood boards where she showcased different products and how they can be styled together.
How Influencers Promote Studio McGee on Youtube
Youtube is home to hauls, DIY interiors, and before and afters. So, there isn’t a better platform to use when promoting Studio McGee’s products.
Let’s take a look at some of the most recent Studio McGee hauls that have been posted:
First up, we have Valerie, a lifestyle content creator with 77 thousand subscribers on Youtube. In her recent video, she’s showing her followers how to decorate on a budget with products from Target and Studio McGee.
Next up we’ve got Skye who shares all things interior decor and renovation related on her Youtube channel. In her video she’s running through her most recent Studio McGee home decor finds in true haul style.
Jessica is a Youtube content creator with over 100 thousand subscribers. Her channel consists mostly of decoration ideas, homemaking, and awesome DIYs. In her recent Studio McGee video she’s running through each product, which have been specifically chosen for her Spring living room refresh.
How Influencers Promote Studio McGee on Tik Tok
To kick off this roundup we’ve got lindsaynead giving us a room tour where she showcases some of Studio McGee’s products.
Next up is LoveMarlynBarrera who posted a TikTok showing off her new Studio McGee marble dish.
Lastly, we’ve got mrphoenixgrey who’s an interior architect with over half a million followers on TikTok. In his Studio McGee video, he’s seen introducing the couple and providing a brief overview of their design style, before complaining about Target no longer being available in Canada to purchase their products.
Conclusion
Hopefully, this guide has given you some insight into Studio McGee’s influencer and affiliate programs, how to apply, what promoting their products looks like, and the steps you can take to close a collab deal with the interior design powerhouse.
So go for it, and get started with your Studio McGees influencer career today!
