Influencer

How Kelsey Grennan’s Candid Approach To Binge Eating Recovery Built A Digital Community

Kelsey Grennan used to sneak out of bed in the middle of the night, to grab...

Commentary

Capital One Settles Lawsuit With Creators Over Affiliate Marketing Commission Dispute

Capital One has settled a class-action lawsuit with social media creators who alleged the bank’s Shopping...

Technology

Streamlabs Launches AI Streaming Assistant Powered By NVIDIA RTX Technology

Streamlabs has released its Intelligent Streaming Agent, an AI assistant that helps livestreamers produce broadcasts with...

Platform

TikTok Launches Trusted Creators Lab To Combat Misinformation In Southeast Asia

TikTok is introducing a seven-month program called “Trusted Creators Lab,” partnering with non-profit organization Temasek Foundation...

Platform

TikTok Deal Raises GOP Concerns Over Chinese Algorithm Access

The Republican chair of the House Select Committee on the Chinese Communist Party (CCP) expressed concerns...

Platform

Meta Enters Talks With Major Media Companies To License News For AI Products

Meta is holding discussions with major media companies, including Axel Springer, Fox Corp, and News Corp,...

Agency

How Surge Turns Concertgoers Into Salespeople, No Followers Required

Surge Marketing connects live events with 10,000 ambassadors who have generated $6 million in ticket sales...

Talent Collectives

Boston Creator Economy Mixer: The Connection Hub Boston’s Creators Have Been Missing

When Lindsey Gamble, a creator economy consultant, featured Patreon‘s Mental Health & Wellness Resource Hub in...

Brand

Creators In Fashion Announces Full Lineup With The Try Guys, Safiya Nygaard For Oct. 9 Runway Event

Lunar X and Theorist unveil the complete creator lineup for Creators in Fashion, the premium creator...

Commentary

Creator Marketing Takes Top Priority For CMOs In 2026, LTK Study Finds

A new study from LTK and Northwestern University reveals that creator marketing has become the top...

Commentary

Virality On Social Media Fails To Build Artist Fandom, MIDiA Report Reveals

A new study from MIDiA Research shows that while viral success on social media platforms can...

Technology

Audioboom Surpasses $325M In Creator Payouts As Video Podcasting Drives Growth

Global podcast company Audioboom reports surpassing $325 million in payments to podcast creators worldwide, highlighting its...

Brand

Sephora Unveils Creator-Powered Affiliate Platform For Shoppable Influencer Storefronts

Sephora introduces “My Sephora Storefront,” a creator-powered affiliate platform that allows U.S. influencers to build customizable...

Brand

Aspire Biopharma Enlists Fitness Influencers To Promote Pre-Workout Product

Aspire Biopharma Holdings, Inc. has launched an influencer marketing campaign featuring three fitness personalities to promote...

Commentary

Social Media Drives Revenue But Measurement Gap Persists, Sprout Social Report Finds

Marketing leaders widely recognize the contribution of social media to business outcomes, but struggle to measure...

Influencer

Beyond The Heart Eyes: How Lani Reclaimed Her Voice In The Creator Economy

In a small bedroom during the height of the 2020 pandemic, Lani (LanoExe) started filming content...

Agency

How The Arab Influencer Agency Is Consolidating The MENA Creator Economy

The Middle East and North Africa (MENA) influencer marketing industry has historically been fragmented, with individual...

Agency

Claudia Bish On Transforming Influence Into Long-Term Business Value

What happens when Instagram posts stop getting likes and the TikTok algorithm shifts – or even...

Agency

‘Influence Without Results Is Just Noise’: How Maison Made In Is Transforming Creator Partnerships

In 2012, Aurélie “Lili” Sauthier was working as a media planner buying banner ads when she...

Strategy

‘We’re Backing Influencers Who Think Like Founders’: Megan Lightcap On Slow Ventures’ Creator Fund

The creator economy as we know it is becoming increasingly sophisticated. Amid rising platform uncertainty and...

Influencer

This Gen Z Creator Turned Pop Culture Commentary Into A Media Powerhouse

Asante Madrigal never intended to become a social media personality. As a communications major at San...

Brand

Kate Bartlett Partners With Amazon Essentials On New Denim Line

TikTok fashion influencer Kate Bartlett has partnered with Amazon Essentials for a new denim collection with...

Platform

Snap Upgrades Operating System Ahead Of 2026 Spectacles Launch

Snap has unveiled Snap OS 2.0 ahead of its public launch of Spectacles in 2026, representing...

Technology

Sprout Social Adds Canva Integration To Speed Up Social Media Publishing

Social media management platform Sprout Social has introduced a new integration with Canva that allows users...

Technology

Later Adds AI Tool To Match Brands With Right Creators

Later introduces AI-Powered Brand Suitability Insights, an enterprise solution for helping marketers evaluate creator partnerships based...