Commentary

South African Tax Authority Warns Influencers: Brand Deals, Free Products Now Subject to Taxation

The South African Revenue Service (SARS) has announced that social media influencers must declare all forms...

Platform

YouTube Draws 17.3M Viewers for First Exclusive NFL Broadcast

YouTube’s inaugural exclusive NFL broadcast, featuring the Kansas City Chiefs and Los Angeles Chargers from São...

Influencer

Pope Leo XIV Canonizes ‘God’s Influencer’ Carlo Acutis as First Millennial Saint

Pope Leo XIV has declared Carlo Acutis, a 15-year-old computer programmer who died in 2006, the...

Influencer

‘Find A Need And Cure The Need’: John-Marc Van Wyk On Achieving Success As A Creator

Content creators must solve business problems, not just produce viral videos. This key principle emerged as...

Technology

Head AI: Bringing ‘Uber-Like’ Transparency To Creator Marketing

Head AI has developed an artificial intelligence platform that standardizes and automates the influencer marketing workflow...

Agency

How Tech Bay Leaf’s Connext Integrates Influencer Marketing Into Business Strategy

Digital marketing agency Tech Bay Leaf‘s influencer marketing division, Connext, has emerged to address an important...

Brand

Schwab To Host Twitch ‘Catan’ Tournament, Blending Games With Finance

Financial services company Charles Schwab has announced its sponsorship of the first annual “Twitch Plays Catan”...

Strategy

True Crime Podcast ‘The First Degree’ Joins The fwd. network In Major Content Expansion

AdLarge and the fwd. network announced the addition of true crime podcast “The First Degree” to...

Brand

CreatorHub Madrid Set To Launch With 50+ Influencers As Partner App Luffa Debuts

CreatorHub Madrid, a new multi-day event focused on content creators and technology, is scheduled to launch...

Platform

Roblox Creators Earn Over $1B As Platform Drives Economic Growth Worldwide

Roblox creators earned more than $1 billion globally from March 2024 to March 2025, marking a...

Platform

TikTok Surpasses 200 Million Monthly Users In Europe

TikTok now reaches more than 200 million people across Europe every month, the company announced. This...

Platform

TikTok Adds Movie Ticket Buying Through Fandango

TikTok has partnered with Fandango to allow users to purchase movie tickets directly within the app,...

Commentary

How Gen Z Is Reshaping Digital Media Through ‘Creative Maximalism’

A new generation of digital natives is transforming online content through what YouTube‘s Culture & Trends...

Brand

MrBeast Teams Up With NFL For YouTube Broadcast, Fans Push Back On Coverage

The NFL partnered with YouTube creator MrBeast (Jimmy Donaldson) for the platform’s first-ever exclusive NFL broadcast,...

Agency

Content Creators Left Unpaid As The Corner Agency Faces Liquidation Proceedings

Multiple content creators are highlighting outstanding payments from The Corner following the agency’s communications business entering...

Technology

Creator Television Expands Roster With Three Popular Comedy Creators

Creator Television, a creator-led streaming network and content studio, has expanded its roster by signing content...

Agency

How Olgu Uysal’s OH Medya Approaches Influencer Marketing Through Data Science

“Influencer marketing has always been a slippery surface with no strict rules; what works today may...

Brand

How Gymshark Taps Into Sorority Partnerships On Social Media To Fuel Growth

British activewear company Gymshark has been quietly redirecting its marketing focus toward U.S. sororities, turning cultural...

Agency

Beyond Borders: Represented’s Single-Point Solution For European Influencer Campaigns Explained

In 2011, Danish entrepreneur Henrik Akselbo spotted a marketing phenomenon that was hiding in plain sight:...

Influencer

Miyaeva Renae On Building A Mommy-And-Me Fashion Brand While Raising Her Newborn

For content creator Miyaeva Renae, becoming a mother to her son Stetson revealed a frustrating reality...

Strategy

Instagram Summit By Manychat: Building Business Connections In The Creator Economy

The Instagram Summit by Manychat aims to bring together more than 17,000 content creators from October...

Talent Collectives

How India’s Self-Regulatory Body Tackles Growing Challenges In The Influencer Economy

Despite India’s creator economy being on track to exceed $100 billion by 2030, with consumer spending...

Technology

Captions Rebrands As Mirage In Pivot To AI Video Research

AI-powered video creation and editing app Captions has rebranded to Mirage, signaling its expansion beyond creator...

Platform

Snapchat Introduces App Power Pack To Boost Performance Marketing

Snap Inc. has introduced a suite of new products and optimizations specifically designed for app marketers...

Influencer

Dude Perfect Unveils New Weekly Series ‘Almost Athletes’ Launching Sep. 10

Dude Perfect, the sports and entertainment media company with more than 100 million subscribers across platforms,...