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Platform
Instagram Carousels Outperform Reels For Larger Accounts, Content Performance Benchmarks Show
October 14, 2025An analysis of 700 million Instagram posts reveals shifting effectiveness of content formats across different account...
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Commentary
Creator Content Now Powers Entire Marketing Ecosystem, Outperforming Brand Assets, Survey Shows
October 14, 2025Creator content has transformed from platform-specific posts to becoming the central engine powering marketing strategies across...
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Technology
How Liam Heffernan’s Mercury Network Democratizes Resources For The Podcast Middle Class
October 13, 2025Independent podcasters with loyal audiences often hit a ceiling long before reaching the millions of downloads...
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Strategy
The Creator Hotline: Raptive Launches ‘Ctrl Alt Ask’ Podcast
October 13, 2025Creator media company Raptive has launched “Ctrl Alt Ask,” a biweekly podcast hosted by Stephanie Woodin,...
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Agency
How Marketing Agency Strudel Connects Brands With TikTok Shop Opportunities
October 13, 2025As TikTok Shop emerged as a major player on the social commerce scene, London-based agency Strudel...
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Influencer
The Wood Empire: Inside Jonathan Katz-Moses’s Creator-Powered Tool Business
October 13, 2025In 2010, a violent attack left Jonathan Katz-Moses rethinking his life. The Santa Barbara entrepreneur, then...
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Talent Collectives
At CreatorIQ Connect, Marketers Confront Next Phase Of Creator Advertising: AI, Safety, And Scale
October 13, 2025CreatorIQ Connect, an annual industry gathering now in its third year, will bring more than 1,300...
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Technology
Former Business Insider Chief Charts New Course With Dynamo, A Video Network Built For The YouTube Age
October 13, 2025Nicholas Carlson, the former Global Editor-in-Chief of Business Insider, is building Dynamo, a TV network designed...
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Influencer
DIY In Progress: How Danie Berger Built A Home Renovation Channel Through Creativity And Confidence
October 13, 2025Most people call contractors to solve their home’s quirky storage problems. Danie Berger picks up power...
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Brand
World Poker Tour, Creator Television Team Up For Creator Poker Championship
October 13, 2025World Poker Tour (WPT) and streaming network Creator Television are partnering to produce the inaugural “Creator...
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Platform
Instagram, Facebook Add Hindi, Portuguese To AI Reel Translations
October 13, 2025Meta has expanded its AI translation capabilities for reels on Facebook and Instagram, adding Hindi and...
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Strategy
Fox Entertainment Invests In Ukrainian Vertical Video Startup Holywater
October 13, 2025FOX Entertainment has acquired an equity stake in Ukrainian vertical video company Holywater, positioning itself for...
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Platform
YouTube’s New Brand Pulse Report Links Paid, Organic Video Impact
October 13, 2025YouTube introduced a new measurement tool that consolidates data on brands’ paid advertising and organic content...
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Commentary
TikTok Drives 2.35x Higher Return Than Reported By Traditional Attribution, Study Finds
October 13, 2025Business technology consulting firm WorkMagic’s analysis of more than 100 lift tests conducted in the past...
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Commentary
Gaming Creators Demand Personalization Over Mass Pitches, Survey Finds
October 13, 2025Gaming content creators across Europe express willingness to cover games without payment, but only when brands...
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Technology
Howl Surpasses $100M Creator Payout Milestone With Focus On Gaming, Tech, And Wellness
October 13, 2025Creator commerce platform Howl has paid out $100 million to creators and generated $1.1 billion in...
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Influencer
Jake Paul Embraces AI Impersonations While Hollywood Pushes Back On Sora 2
October 10, 2025Influencer and boxer Jake Paul appears to be enjoying the surge of AI-generated videos featuring his...
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Agency
SAMY Acquires Social Media Agency team5pm To Expand European Presence
October 10, 2025Social-first marketing group SAMY Alliance continues its European expansion strategy with the acquisition of Amsterdam-based social...
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Commentary
Livestreaming’s New Reality: Platforms Converge As YouTube’s Market Share Falls Below 50%
October 10, 2025The livestreaming industry is undergoing homogenization, with major platforms increasingly resembling one another in terms of...
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Commentary
The Hidden Cost Of Viewbotting: How Fake Audiences Undermine Trust In Live Streaming, Influencer Marketing
October 9, 2025Trust has become the essential foundation of the creator economy. However, this foundation faces a significant...
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Influencer
How Emma Topp Balances Corporate Career And Creator Life, Defying The All-Or-Nothing Path
October 9, 2025While most 11-year-olds were dealing with middle school social hierarchies, Emma Topp was borrowing her mother’s...
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Influencer
Twitch Creator Broadcasts Childbirth Live As Platform CEO Watches
October 9, 2025Twitch creator Fandy, known for gaming content, live-streamed her childbirth process, attracting thousands of viewers, including...
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Commentary
NIL Athletes Emerge As Gen Z’s Most Trusted Influencers, Report Finds
October 9, 2025The rise of Name, Image, and Likeness (NIL) policies in collegiate athletics has created a new...
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Agency
Acast Names Laura Hagen As SVP To Lead Americas Growth, Global Agency Strategy
October 9, 2025Swedish-founded podcast company Acast has appointed Laura Hagen as Senior Vice President, Regional MD Americas &...
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Brand
Gap Inc. Unveils Cross-Brand Creator Program
October 9, 2025Gap Inc. has launched a new creator affiliate and advocacy platform designed to connect content creators...
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