Brand

TikTok Creators Hit The Road For College Football Tour

Creator-led media company Culture Media is bringing a new approach to college football coverage with its...

Platform

Instagram Adds Reel Linking For Multi-Part Videos

Instagram has launched a new feature that allows creators to link multiple Reels in a series,...

Commentary

Macao To Host Major Asian Influencer Gathering In October

Macao is preparing to host CreatorWeek Macao 2025, a major international influencer convention scheduled from October...

Technology

AnyMind Acquires Beauty Creator Studio NADESIKO To Boost Social Commerce

AnyMind Group has acquired NADESIKO Inc., a Tokyo-based creator studio specializing in short-form beauty content and...

Influencer

Meet Rohit Khubchandani, a Corporate Leader and Travel Creator with a ‘License to Explore’

Rohit Khubchandani balances two distinct professional roles. By day, he serves as Regional Sales Director for...

Technology

Referwo: Automating Influencer Marketing for E-Commerce Growth

Referwo, an Australian-based SaaS platform founded in 2022, automates influencer marketing campaigns for e-commerce brands by...

Brand

Dubai Unveils $1M AI Film Prize for Upcoming Creator Economy Summit

Dubai has announced a $1 million prize for AI-generated short films, positioning it as the world’s...

Technology

Linqia Launches Video Editing Solution to Turn Influencer Content Into Multi-Channel Assets

Influencer marketing agency Linqia has unveiled “Resonate Studio,” a video-editing solution that enables brands to adapt...

Platform

TikTok Launches Global Music Discovery Campaign

TikTok has unveiled “See Where Music Takes You,” its first large-scale campaign dedicated to the music...

Brand

Popfly, Hyundai Hunt for Creator, Offering Free SUV for Adventure Content

Popfly, a platform connecting more than 10,000 creators with adventure brands, has partnered with Hyundai to...

Platform

Telegram Becomes Russia’s Influencer Haven as Government Tightens Grip on Western Social Media

The Russian influencer marketing industry continues to grow despite government restrictions on foreign platforms, with Telegram...

Commentary

Creator Economy Calendar October 2025 – Busy Schedule This Fall

Following a packed September featuring key industry gatherings, including Press Publish NYC, FinCon, and DMEXCO, the...

Commentary

YouTube Shorts Conversion Power, Teen Purchasing Influence, And Holiday Shopping Shifts

New research from video ad tech platform Precise TV reveals fresh opportunities for content creators and...

Talent Collectives

Talent Agency UnderCurrent Talent Expands Digital Creator Roster With Project15 Acquisition

UnderCurrent Talent has acquired boutique creator management company Project15, bringing additional digital talent to its existing...

Platform

YouTube Caught AI Enhancing Shorts Without Creator Consent, Promises Opt-Out After Backlash

YouTube has admitted to using machine learning to enhance creators’ Shorts videos without their knowledge or...

Platform

ByteDance Targets $330 Billion Valuation As Revenue Surpasses Meta

TikTok’s Chinese parent company, ByteDance, plans to launch a new employee share buyback program, valuing the...

Talent Collectives

Flywheel’s Eyal Baumel Breaks Down His Disney-Inspired Playbook For Creator Franchises

Can the business models that built entertainment giants like Disney truly work for individual creators? The...

Talent Collectives

Chanelle Evette: From Bigo Live Streamer To CEO Of A Creator-First Talent Agency

Chanelle Evette stumbled into live streaming seeking human connection amid pandemic lockdowns, only to discover her...

Agency

How QYOU Media Embedded Creator-Led ‘Digital Stunts’ Into ‘Mission Impossible’ Campaign

For the release of “Mission: Impossible – The Final Reckoning,” QYOU Media created a coordinated TikTok...

Brand

U.S. Army’s Influencer Strategy Drives Early Recruitment Success Amid Gen Z Outreach

The U.S. Army is reporting early success with its strategy of partnering with social media influencers...

Platform

YouTube Rolls Out ‘Hype’ Feature Globally To Boost Smaller Creators

YouTube is expanding its “Hype” feature to 39 countries, including the United States, United Kingdom, Japan,...

Influencer

YouTube Adds iShowSpeed To NFL Debut Broadcast Of Chiefs-Chargers

YouTube is integrating influencer iShowSpeed (Darren Watkins Jr.) into its inaugural exclusive NFL broadcast featuring the...

Platform

France To Sue Kick Following Streamer’s Death

France will sue Australian streaming platform Kick for “negligence” following the death of content creator Raphaël...

Commentary

Co-Creation Emerges As Key Driver Of Tourism Influencer Marketing, Study Finds

A new academic study reveals that co-creation between travel influencers and their audiences measurably enhances customer...

Platform

LinkedIn Expands Video Ad Program With Major Sponsors As Video Content Surges

LinkedIn is expanding its BrandLink video advertising program with new publisher partnerships and creator-led shows as...