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Technology
How Motom Enables Brands To Control Their Creator Commerce Data
September 4, 2025The path from social media discovery to purchase is broken, creating frustration for shoppers, attribution issues...
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Influencer
Overcoming Adversity To Reach Social Media Stardom: Mia Dio’s Unapologetic Rise
September 4, 2025A single misclick transformed Mia Dio from an office worker escaping harassment into a viral sensation...
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Commentary
5 Key Findings From Podscribe’s Latest Podcast Advertising Report
September 4, 2025As podcast advertising grows into a major market, Podscribe‘s “Q3 2025 Performance Benchmarks” report offers important...
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Agency
We Are Social Bolsters Creator Strategy With Maya Abdulazim As New Influencer Marketing Lead
September 4, 2025We Are Social has appointed Maya Abdulazim to lead its influencer marketing practice, strengthening the agency’s...
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Commentary
Beauty & Fashion Brands Vie For Creator Attention As Traackr Metric Shows Mixed July Results
September 4, 2025Beauty and fashion brands are showing varied performance in their quest for creator marketing supremacy, according...
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Commentary
UK Charity Urges Temporary Ban On Gambling Content Marketing
September 4, 2025GambleAware has called for temporary restrictions on gambling content marketing in Britain while new regulations are...
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Commentary
Content Creators Among Professions Set To Benefit From Trump’s ‘No Tax On Tips’ Policy
September 4, 2025Digital content creators and influencers are included among the 68 occupations eligible for President Donald Trump’s...
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Strategy
U.S. Tennis Association Launches Creator Credentials Program To Boost U.S. Open Engagement
September 4, 2025The U.S. Tennis Association (USTA) introduces a dedicated credential program for social media creators at this...
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Technology
Stellar Tech Acquires Dutch Platform Join In Bid To Consolidate Benelux Creator Marketing
September 3, 2025Brussels-based marketing technology firm Stellar Tech has expanded its footprint in the Benelux region with the...
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Commentary
From Coma To Comeback: AI Helps Music Creator Reclaim His Voice At The ‘Grammys Of AI Music’
September 3, 2025When Lucas Horne, 26, awoke from his months-long coma in April 2017, the UK musician faced...
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Platform
Pinterest Autumn Trend Report Highlights Thrifting Boom Among Gen Z Users
September 3, 2025Pinterest released its “2025 Autumn Trend Report,” revealing significant growth in interest for secondhand and vintage...
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Platform
How YouTube Is Winning The Attention Economy In 2025
September 3, 2025New data from YouGov’s detailed “State of US Media Consumption in 2025” report shows that YouTube...
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Brand
Amazon India Launches Tech Influencer Program To Connect Creators With Online Shoppers
September 3, 2025Amazon India has announced the launch of its Tech Influencer Program (TIP), designed to help content...
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Influencer
MrBeast Reportedly Planning To Launch Mobile Service
September 3, 2025YouTuber MrBeast is preparing to launch his own mobile phone service, according to a Business Insider...
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Platform
Malaysia Calls TikTok To Task Over Fake News Delays
September 3, 2025Malaysian authorities have summoned TikTok’s top management over the social media company’s alleged delays in addressing...
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Brand
CASETiFY Taps Model & Influencer Antonela Roccuzzo For New Accessory Collection
September 2, 2025Phone case and electronic accessory manufacturer CASETiFY announced its second collaboration with model, influencer, and wife...
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Platform
YouTube Adds ‘Gift Goals’ To Boost Livestream Donations
September 2, 2025YouTube has rolled out “gift goals,” a new feature that expands its existing goals functionality to...
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Commentary
Creators Emerge As Gen Z & Millennials’ Most Trusted Holiday Shopping Source, LTK Finds
September 2, 2025LTK’s “2025 Holiday Playbook” reveals that 77% of consumers now trust creators primarily for their honest...
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Agency
Publicis Groupe Australia Launches Integrated Social & Influencer Agency
September 2, 2025Publicis Groupe Australia announced the launch of Influential, a new agency that unites the group’s social,...
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Commentary
Study Reveals Travel Influencers More Effective Under Low Involvement, Challenging Traditional Persuasion Models
September 2, 2025A new study published in Information Technology & Tourism reveals that travel social media influencers (TSMIs)...
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Agency
Cultural Translators: How Influencer Agency Unlocks African Markets For Global Brands
September 1, 2025Global brands attempting to enter African markets frequently stumble over a basic misconception that successful marketing...
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Influencer
Kai Cenat Targets 1 Million Subs In ‘Final Mafiathon’ With Michael B. Jordan
September 1, 2025Twitch streamer Kai Cenat has revealed plans for “Mafiathon 3,” promising to “go bigger than ever”...
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Agency
Order From Chaos: Inside CreatorX’s Mission To Fix Talent Management
September 1, 2025In 2015, Evan Asano published the first forecast for influencer marketing, predicting the industry would reach...
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Commentary
26 Industry Experts Weigh In On Instagram’s New Repost Feature
September 1, 2025Instagram has introduced its new “Repost” feature, which allows users to share public Reels and feed...
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Commentary
Chengdu Emerges As China’s Influencer Capital Following Major Social Media Conference
September 1, 2025The phrase “Half of the country’s internet celebrities are in Chengdu” has gone viral across Chinese...
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