Influencer

Partners In Life And Content: Jaz And Harjit Share The Story Of YouTwoTV

Jaz Saini and Harjit Bhandal, the married couple behind YouTwoTV, have built a comedy brand that...

Brand

L’Oréal Faces Backlash After Recruiting OnlyFans Model To Promote Teen-Popular Makeup Brand

L’Oréal has drawn criticism for hiring Ari Kytsya, a U.S.-based OnlyFans adult content creator, as a...

Commentary

Over 50% Of UK Adults Consume Podcasts Monthly, Offering Advertising Opportunities, Research Shows

Podcast consumption in the United Kingdom has achieved mainstream status with 51% of UK adults aged...

Influencer

Piers Morgan Retracts ‘Staged Fight’ Claims Made Against Jake Paul, Apologizes To Influencer After Legal Pressure

Piers Morgan has publicly retracted his claim that Jake Paul’s boxing matches are “boring, staged bulls***”...

Agency

Influencer Marketing Agency Hypetap Appoints Shane Holmes To Lead New Sydney Office

Image: Hypetap Managing Director Bryce Coombe & Managing Partner Shane HolmesCredit: Hypetap Australian influencer marketing agency...

Talent Collectives

Sixteenth Names Paramount Veteran RJ Larese As U.S. President, Elevates Four To Partner Roles

Sixteenth, a global creator talent management company within Whalar Group, announced RJ Larese as the new...

Brand

Influencer Alix Earle Debuts Custom Poppi Soda Can At Walmart

Prebiotic soda brand Poppi has launched its first-ever influencer-designed can featuring TikToker Alix Earle, exclusively available...

Platform

YouTube Tests Creator Collaboration Tool

YouTube is testing a new collaboration feature that enables creators to formally share credit on individual...

Influencer

Ludwig’s 2025 Streamer Games Returns With 40 Content Creators Competing In Olympic-Style Challenges

Ludwig Ahgren announced the return of his Red Bull-sponsored Streamer Games for 2025, expanding the competition...

Platform

TikTok Now Lets Users Book Hotels, Pays Creators To Promote Them

TikTok launched a direct hotel booking feature through a partnership with Booking.com, allowing users to reserve...

Commentary

Inside The High-Stakes Rise Of Creator Entrepreneurship

For many, being an influencer isn’t enough anymore. Now you need to be a CEO too....

Technology

Klaxon AI: Making Audio Ad Creation Simple For Agencies And Creators

Klaxon AI is a UK-based company that transforms the complex process of creating audio advertising into...

Technology

Social Media Management Platform Metricool Adds LinkedIn Profile Analytics

LinkedIn’s decision to open its Member Post Analytics API for profiles in July created an immediate...

Agency

XrossWorld: Reducing The Cost Of Finding And Managing Creators

The resources brands and agencies consume to discover creators, negotiate rates, and manage campaigns can drain...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part I – Inside The Minds Of 20 Industry Experts

What’s the biggest misconception brands have about partnering with content creators? As social media and influencer...

Technology

Sony Innovation Fund Invests In Creator Monetization Platform Twiva To Boost Africa’s Creator Economy

Sony Innovation Fund has secured a strategic investment in African creator monetization platform Twiva, based in...

Agency

Indie Ad Company Mediavine Takes Stand Against AI Use Of Copyrighted Content

U.S. ad management firm Mediavine has submitted an official letter to the U.S. Copyright Office demanding...

Brand

Churches Embracing Influencer Marketing? Utah Church’s Content Creator Payments Spark Debate

Recent revelations about The Church of Jesus Christ of Latter-day Saints’ (LDS) creator partnerships highlight a...

Agency

Empower Media’s Gregory Curtis Jr. On Why Influencer Marketing Goes Beyond Brand Awareness

Gregory Curtis Jr., Director of Influencer Marketing at Empower Media, believes most brands and agencies treat...

Influencer

How Lee Asher Built A Social Media Empire Saving Animals

In 2017, Lee Asher made a decision that would transform not only his life but the...

Brand

Selena Gomez’s Rare Beauty Courts Indian Market Through Influencer Ankush Bahuguna

Selena Gomez’s beauty brand Rare Beauty is tapping Indian influencer Ankush Bahuguna for its global fragrance...

Agency

New Agency White Media Launches To Connect Australian Podcasters With Premium Advertisers

White Media has launched as Australia’s newest specialized audio advertising agency, focusing exclusively on connecting podcast...

Influencer

ESPN Taps Influencer Katie Feeney To Lead Digital Content Strategy, Join Football Coverage

ESPN has signed Katie Feeney, a sports and lifestyle content creator with more than 14 million...

Commentary

TikTok Maintains Momentum Among Paid Social Advertisers Despite Potential Ban, Report Finds

TikTok continues to gain traction in the digital advertising space, according to Skai‘s “Q2 2025 Quarterly...

Agency

Ogilvy Singapore Hosts Inaugural Creator Camp

Ogilvy Singapore hosted its first Creator Camp on July 31, bringing together aspiring and established creators,...