Commentary

[REPORT] The ‘Sweet Spot’ For Brand Engagement In TikTok Trends

A new report from Billion Dollar Boy (BDB), a global creative agency, reveals insights into the...

Brand

Inside the RNC’s Creator Workspace: Where TikToks And Politics Collide

The Republican National Convention (RNC) is set to host over 70 influencers as part of a...

Agency

Hannah Holland, Founder Of UK’s Fastest-Growing Female Talent Agency, HLD Talent, Reveals Path To Success

The digital entertainment industry is witnessing one UK-based agency making significant strides in reshaping talent management....

Technology

How Creators Buddy Is Bridging Influencer Fame And Real Revenue

Creators Buddy is a startup division within Channel Factory poised to elevate the relationship between content...

Brand

TelevisaUnivision Is Putting U.S. Hispanic Creators On Primetime TV

TelevisaUnivision, the Spanish-language media giant, is making a significant push into the creator economy, focusing on...

Influencer

News Not Noise: How Award-Winning Journalist Jessica Yellin Is Fighting Partisan Content With Trust

Former CNN White House correspondent Jessica Yellin is building a unique space with her news brand,...

Talent Collectives

VRAI Digital’s Molly Tracy Reveals How Mid-Tier Influencers Are Outperforming Mega-Stars

VRAI Digital, the brainchild of industry maverick Molly Tracy, is turning heads by supporting mid-tier creators...

Brand

TBH Skincare Taps Into Viral Rage with Boss In A Mini And Claps Back

Skincare company TBH Skincare’s recent attempt to capitalize on a popular TikTok trend has resulted in...

Platform

YouTube’s CPO Unveils 6 Shorts Tools To Elevate Creators’ Game

YouTube’s Chief Product Officer Johanna Voolich announced six new tools for YouTube Shorts to enhance content...

Influencer

Amazon Bets Big On “Armchair Expert” Dax Shepard: Inside The $80M Deal That’s Shaking Up Podcasting

Amazon’s Wondery podcast division has secured an exclusive distribution and ad-sales deal with comedian-podcaster Dax Shepard...

Brand

Podcasting 101: Why B&H’s New Workshop Series Has Creators Buzzing

B&H, the New York-based technology retailer, announced the launch of its Creator Roundtable Workshop series, starting...

Platform

312M Monthly Users And Growing: The Social Platform Defying China’s Tech Crackdown

Xiaohongshu, China’s fastest-growing social media platform, has secured new investment from foreign venture capital firm DST...

Brand

40 Pieces Under $100: How This Fashion Influencer Made Luxury Travel Style Affordable

TikTok fashion influencer Lauren Wolfe has partnered with women’s clothing brand 12th Tribe to launch a...

Commentary

The Hidden Reach Of Snapchat: What VideoAmp Integration Reveals About Gen Z

Snap announced a partnership with media measurement company VideoAmp, offering new insights into Snapchat’s user base...

Commentary

[REPORT] Top 3 Factors That Make Canadians Trust Influencer Recommendations

A new report by IZEA Worldwide reveals the key factors that drive trust in influencer marketing...

Platform

“Not Gonna Lie” App Faces $5M Truth Bomb: FTC Cracks Down On Teen Targeting On Social Media

On July 9, the Federal Trade Commission (FTC) ordered “Not Gonna Lie” (NGL), an anonymous messaging...

Platform

Daily TikTok Usage Dips To 51 Minutes – What’s Causing Users To Step Back?

TikTok is experiencing a slight decline in daily usage and a shift in user demographics, according...

Technology

Chris Harrington Appointed CEO Of CreatorIQ: What The SaaS Veteran Brings To Creator Marketing

CreatorIQ, a provider of creator marketing software for global brands and agencies, has named Chris Harrington...

Platform

TikTok’s Project Clover: 150M+ European Users Are Getting A Major Privacy Upgrade

TikTok announced significant progress on “Project Clover,” its initiative to enhance data security for over 150...

Technology

What’s A Link In Bio Tool? And What Should You Look For In One?

Whether you’re a brand or a creator, you’ve probably run into this problem at least once:...

Commentary

European Trade Bodies United: What This Means For The Future Of Influencer Marketing

In late May, several European creator economy trade associations formed the European Influencer Marketing Alliance (EIMA)...

Influencer

Content Creator Mathilda Högberg Opens Up About Her Decade-Long Online Journey

Swedish content creator and member of HypeFactory’s Talent Management team Mathilda Högberg has built a decade-long...

Platform

Comments, On: What Spotify’s Latest Move Means For Podcast Creators

Spotify announced a new “Comments” feature for podcasts and launched a mobile app for podcast creators...

Agency

How One Woman’s Vision Is Transforming The Lives Of Young Influencers: Jessica Henig Approach To Talent Management

Jessica Henig, Founder and CEO of Unlocked Branding, is leveraging her 15 years of experience in...

Brand

From Fashion To Flights: Marketing Whiz Lands Major Travel Industry Role As Head Of Influencer Marketing 

Trending Travel – a UK-based travel media firm specializing in developing partnerships and media campaigns with...