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Platform
TikTok Unveils AI-Powered Creation Tools, Boosts Creator Revenue Sharing
October 30, 2025TikTok is introducing new AI-powered tools and a revamped revenue-sharing model to enhance creator capabilities and...
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Agency
Publicis To Acquire HEPMIL Media Group In Southeast Asian Expansion
October 30, 2025Publicis Groupe entered into a definitive agreement to acquire Singapore-based HEPMIL Media Group, expanding the French...
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Agency
YKONE Invests In Swiss Talent Agency Atlas, Expands European Presence
October 30, 2025YKONE, the global influencer marketing agency focused on luxury brands, acquired a 25% stake in Swiss...
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Technology
Streams Charts Unveils Twitch Viewer Demographics Tool For Brands And Creators
October 30, 2025Streams Charts has released Twitch audience demographics data for its PRO subscribers, expanding beyond geographic insights...
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Talent Collectives
Underscore Talent Names New Partner, Hires BuzzFeed Veteran For Social Strategy
October 30, 2025Creator management company Underscore Talent announced two strategic leadership moves to strengthen its position in the...
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Strategy
NYC Mayoral Frontrunner Zohran Mamdani Hosts Exclusive Creator Briefing
October 30, 2025New York City mayoral frontrunner Zohran Mamdani hosted more than 70 content creators at his campaign...
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Commentary
News Creators Rival Traditional Media For Audience Attention, Global Study Shows
October 30, 2025A new study from the Reuters Institute for the Study of Journalism reveals a striking geographic...
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Platform
YouTube Expands TV Screen Tools As Creator Revenue From Living Room Viewing Surges 45%
October 30, 2025YouTube is introducing five new television-focused features as the platform reports substantial growth in creator earnings...
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Strategy
K1 Circuit Partners With RACER Creator Awards As Karting Sponsor, Will Host Winners At California Track
October 29, 2025K1 Circuit has joined the RACER Creator Awards as Official Karting Partner and Community & Culture...
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Influencer
Gymnastics Star Livvy Dunne Joins Wasserman As She Pivots To Entertainment Career
October 29, 2025Former National Collegiate Athletic Association (NCAA) gymnastics star Olivia “Livvy” Dunne has signed with Wasserman and...
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Commentary
Creator Economy Events Set For December 2025 Highlight Expanding Media And Marketing Ties
October 29, 2025The final month of 2025 follows a busy November, during which the global creator economy will...
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Platform
Meta, TikTok, Snap To Comply With Australia’s Youth Social Media Ban Despite Opposition
October 29, 2025Social media giants Meta, TikTok, and Snap announced they will implement Australia’s ban on users under...
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Commentary
86% Of Global Creators Now Leverage AI Tools, Driving Growth In Creator Economy: Adobe Report
October 29, 2025Creative generative AI has moved from experimental technology to essential tool for content creators worldwide, according...
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Brand
Tubi Partners With Kevin Hart’s Hartbeat For Exclusive Creator Content Deal
October 29, 2025Fox Corporation’s ad-supported streaming service Tubi is launching its first-ever exclusive creator content slate as part...
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Influencer
The Luxury Life Curator: How Swetta Kathuria Built A Following Showcasing Las Vegas’s High-End Scene
October 29, 2025In Las Vegas, where luxury experiences abound and competition is fierce, Swetta Kathuria has established herself...
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Influencer
Steven Bartlett’s Creator Company Reaches $425 Million Valuation
October 29, 2025Steven Bartlett’s holding company Steven.com closed an eight-figure investment round at a $425 million valuation, positioning...
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Technology
Arielle Nissenblatt On Curating Podcasts And Expanding The Creator Economy
October 29, 2025Arielle Nissenblatt is reshaping how listeners find podcasts and how creators connect with their audiences. As...
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Commentary
Creator Journalism Matures As One-Third Of Journalists Publish Independently, Study Shows
October 29, 2025Creator journalism has become a major media segment with one-third of journalists now publishing independently outside...
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Brand
NASCAR Partners With Night To Launch ‘NASCAR 25 Creator Series’ Featuring Top Gaming Streamers
October 29, 2025NASCAR and creator media company Night are launching “NASCAR 25 Creator Series,” a competitive streaming series...
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Technology
Whatnot Raises $225 Million As Investors Bet On Live Shopping
October 29, 2025Livestream shopping platform Whatnot secured $225 million in Series F funding, doubling its valuation to $11.5...
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Commentary
OpenAI Sued By Cameo Over Trademark Infringement In Sora’s Celebrity Likeness Feature
October 29, 2025Celebrity video platform Cameo is suing OpenAI in California federal court, alleging the “Cameo” feature in...
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Platform
TikTok Deal To Be Finalized At Trump-Xi Summit In South Korea, Per U.S. Treasury Secretary
October 28, 2025U.S. Treasury Secretary Scott Bessent confirms the TikTok deal announced last month will be finalized when...
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Commentary
China Now Requires Degrees For Influencers Discussing Professional Topics
October 28, 2025Cyberspace Administration of China (CAC) started implementing new regulations on October 25, requiring influencers discussing professional...
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Influencer
True Crime Podcaster MrBallen Signs Multiyear Deal With SiriusXM
October 28, 2025True crime podcaster John Allen, known professionally as MrBallen, is moving his flagship show and network...
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Commentary
CreatorWeek 2025 Transforms Macao Into Hub For Content Creators
October 28, 2025Macao positions itself as a major destination in the creator economy as it hosts the inaugural...
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