-
Commentary
Social Media Captures Majority Of Digital Attention As Video Outpaces TV, Report Finds
July 25, 2025Social media platforms now capture more consumer attention than television as short-form video dominates content consumption,...
-
Platform
TikTok Staff On Strike In Germany As AI Replaces Moderators
July 25, 2025TikTok content moderators in Berlin staged a one-day strike on Wednesday, July 23, to protest the...
-
Technology
AI Startup Rocksalt Raises $3.5M To Turn Execs Into Influencers
July 25, 2025Rocksalt, a San Francisco-based startup, has secured $3.5 million in seed funding to expand its AI...
-
Platform
TikTok To ‘Go Dark’ In U.S. If China Rejects Sale Deal, Says Commerce Secretary Lutnick
July 25, 2025U.S. Commerce Secretary Howard Lutnick issued a stark warning on Thursday, July 24, that TikTok will...
-
Commentary
Private Equity Firms Accelerate YouTube Channel Acquisitions
July 25, 2025Private equity firms are acquiring significant stakes in YouTube channels at an accelerating pace, with collective...
-
Commentary
YouTube Achieves Record TV Share In June Amid Netflix Streaming Rivalry
July 25, 2025YouTube has strengthened its position as the leading media distributor according to Nielsen’s latest “Media Distributor...
-
Commentary
Substack Publishers Favor AI For Research And Productivity Over Content Creation
July 25, 2025Substack publishers primarily deploy artificial intelligence for knowledge work rather than content creation, with research assistance,...
-
Platform
BeReal Is Planning A Comeback To Recapture Its Gen Z Appeal
July 25, 2025BeReal, the photo-sharing app that won Apple’s “App of the Year” award in 2022, is implementing...
-
Technology
Listening To The Future: Agorapulse’s Acquisition Of Mention Explained
July 25, 2025French-based Agorapulse has recently acquired social listening platform Mention to connect social media management with social...
-
Platform
The Bridge Between Hollywood And The Creator Economy: Inside Tubi’s New Creator Program
July 25, 2025Tubi is paving a new way for digital creators to enter mainstream entertainment while maintaining their...
-
Agency
Sounds Profitable: Elevating The Business Of Podcasting Through Education And Community
July 25, 2025Bryan Barletta turned an unexpected career setback into an opportunity to bolster knowledge sharing in the...
-
Platform
Bigo Live Expands To Latin America With First Creator Event In Mexico City
July 24, 2025Bigo Live, the social livestreaming platform with over 500 million users across more than 150 countries,...
-
Influencer
REEZN: Chad Franke Taps Into His Personal Story To Create A Brand With Purpose
July 24, 2025“REEZN isn’t just a clothing brand—it’s a movement,” states Chad Franke, founder of the emerging apparel...
-
Platform
Instagram Is Testing New Auto Scroll Feature For Posts
July 23, 2025Instagram has begun rolling out an “Auto Scroll” feature to select users, allowing content to automatically...
-
Influencer
Influencer-Founded Fragrance Brand Phlur Acquired By TSG Consumer Partners
July 23, 2025Private equity firm TSG Consumer Partners has signed a definitive agreement to acquire fragrance brand Phlur....
-
Influencer
What’s Behind iShowSpeed’s Mini-Hiatus From Live Streaming?
July 23, 2025Popular livestreamer iShowSpeed announced a two-week break from content creation following an intensive European tour that...
-
Technology
Innovid And LinkedIn Team Up For Smart TV Advertising
July 23, 2025Innovid has expanded its integration with LinkedIn to support Connected TV (CTV) ads, allowing marketers to...
-
Commentary
Top 5 Factors Driving B2B Video Engagement On LinkedIn
July 23, 2025LinkedIn Creative Labs’ analysis of over 13,000 video ads and 550,000 video frames has identified the...
-
Platform
Meta Rolls Out Improved Analytics For Threads Creators
July 23, 2025Meta has rolled out enhanced analytics tools for Threads creators, offering deeper insights into content performance...
-
Commentary
Social Media Giants Target Connected TV As Boundaries Blur
July 23, 2025In June, The Information reported that both TikTok and Instagram were creating TV apps to extend...
-
Brand
Victoria’s Secret Taps Influencer Agency HelloFranses! To Lead UGC Strategy For Summer Campaign
July 23, 2025Victoria’s Secret has appointed newly launched influencer agency HelloFranses! to spearhead user-generated content (UGC) strategy for...
-
Agency
2btube: Platform Services And Financial Tools For Spanish-Speaking Creators
July 23, 2025The Spanish-speaking digital content market represents 600 million potential viewers across multiple countries, yet when 2btube...
-
Influencer
Why Destene And Brandon Chose Content Creation Over Corporate Offices
July 23, 2025Destene Sudduth used to stare at spreadsheets in human resources while her husband Brandon analyzed financial...
-
Platform
Study: Snapchat Boosts ROAS 7.5% For E-Commerce Brands While Rival Platforms Decline
July 23, 2025A May 2025 Triple Whale study, analyzing approximately 20,000 advertisers representing about $3 billion in ad...
-
Influencer
Dismantling The Playbook: How Sophie Jamison Is Challenging Influencer Marketing’s Broken System
July 23, 2025Sophie Jamison doesn’t mince words when assessing the state of influencer marketing today: “The vast majority...
Connect with us
