Talent Collectives

Venture Studio Summit House Taps Former PGA TOUR Exec Zoe Wilson To Lead Brand Partnerships

Published on November 4, 2025

Summit House, a portfolio of creative agencies and entertainment studios, announced the appointment of Zoe Wilson as Head of Brand Partnerships.

Wilson joins Summit House after an extensive career in sports and media, most recently serving as Head of Sales and Partnerships at Pro Shop, Inc., where she managed revenue generation for all media assets. Previously, she spent nearly nine years at the PGA TOUR, where she led national sales for Skratch, helping grow it into a large golf digital media brand.

“I’m focused on building new IP, creator-led formats, and innovative brand collaborations that drive cultural relevance in new media,” Wilson wrote on LinkedIn.

In her new role, Wilson will spearhead efforts connecting brands, talent, and culture across Summit House’s ecosystem of creative agencies and ventures. She will lead commercial strategy and brand development across the studio’s sports, entertainment, and lifestyle portfolio.

Wilson’s expertise includes the development and monetization of built-if-sold IP (Intellectual Property) and large-scale media sponsorships.

At the PGA TOUR, she was responsible for the company’s commercial media strategy and has maintained key relationships with Fortune 500 C-Suite executives, governing bodies, athletes, content creators, and sports marketing agencies.

Emerging Media Trends

According to Summit House, the studio works with major brands, including Spotify, Dick’s Sporting Goods, LIV Golf, AT&T, DirecTV, and LA Rams.

The studio addresses the movement toward brands functioning as content studios, with major companies increasingly investing in owned entertainment and storytelling IP. Summit House also focuses on the convergence of sports, creators, and fan-driven content through athlete- and creator-led media initiatives.

As a venture-style agency, the company serves as a hybrid studio that combines creative craft, data analytics, and investment strategy to accelerate brand growth. Summit House additionally specializes in sports storytelling, developing cinematic, documentary-style narratives that reshape audience engagement across digital and broadcast platforms.