Talent Collectives
16 Influencer Talent Agencies You Need to Follow
Today’s social media influencers are the new celebrities. Brands continue leveraging the influence of digital personalities to achieve sales and marketing objectives. However, not many influencers are at the level that they feel they should be. If you’re one of them or just want to discover how far your influencer career can go, joining an influencer talent agency may be your next step. But of course, you must be selective about which influencer management agency to partner with. In this post, we’d like to share a list of some of the leading influencer talent agencies to help you grow and achieve your influencer dreams.
What do influencer talent agencies do?
Influencer talent agencies support creators in building their influencer brand and business while partnering with brands to develop and manage their influencer marketing strategies and campaigns.
16 leading influencer talent agencies to look into
Here’s a list of influencer talent agencies that you can check out.
| Agency Name | Location | Best for | Services offered |
| Night Media (Mr. Beast) | Texas (U.S.) | Digital creators who want to tap their full potential as entertainers and/or entrepreneurs | 1.Digital Strategy2.Brand Building |
| INF Influencer Agency | British Columbia (Canada) | Influencers in fashion, beauty, and lifestyle | 1. Brand Outreach2. Campaign Management |
| Full Send Entertainment (Nelk) | |||
| Sixteenth | London (U.K.) | Creators in the beauty, activism and inclusion, education, fitness, and partnership spaces | 1. ”Good Talent” Management2. Positive Scaling |
| Slash Mgmt & Studios | Los Angeles (U.S.) | Multi-hyphenate artists with digital audiences | 1.Talent Management2. Digital Production |
| Sintillate Talent | London (U.K.) | Micro-influencers | 1.Event and Media Productions 2.Talent Casting |
| The Dog Agency | Massachusetts (U.S.) | Pet influencers | 1. Brand Development2. Marketing Campaigns |
| Central Entertainment Group (CEG) | New York (U.S.) | Celebrities, internet talents | 1.Talent Booking2.Social Media Management |
| Shade | New York (U.S.) | Creators of color | 1. Talent Representation2. Content Distribution |
| Shine Talent Group | Los Angeles (U.S.), Ontario (Canada) | Micro-influencers | 1. Campaign Management2. Event Launches |
| Creative Talent Agency | Florida (U.S.) | Celebrities, macro- and micro-influencers, aesthetic influencers (for medical practices) | 1. One-on-one coaching and consulting2. Social Media Management |
| Colossal Influence | Surrey (U.K.) | Beauty, football, social commentary, and travel influencers | 1. Influencer Marketing Consultancy2. Influencer Strategy |
| The Ministry of Talent | New South Wales (Australia) | Fashion, lifestyle, and beauty bloggers; Other creative influencers | 1. Brand Outreach2. Talent Management |
| Collab Inc. | Los Angeles (U.S.) | Digital creators, especially those focused on the Gen Z market | 1.Brand Partnerships2.Brand Building |
| Outshine Talent | Greenwich, Connecticut; New York City, Los Angeles (U.S.) | Artists, musicians, athletes, and other creators and innovators | 1.Entertainment Production2.Talent Management |
| The Digital Brand Architects | West Hollywood, California, New York City, New York (U.S.) | Digital influencers | 1.Talent Representation2.Business Development |
1. Night Media (Mr. Beast)
Description:
A full-service multimedia influencer management agency that enables digital creators by enhancing the value they provide to catapult them into global superstardom.
Services offered:
- Digital strategy – They help social media creators develop strategic plans to boost their influence and catapult them into digital superstardom
- Brand building – Their one-on-one type of advertising enables brands to gain intimate access to their younger target audiences.
Advantages of joining:
- They provide a creative space for influencers who want to be more than just YouTubers and become business people or entrepreneurs.
- They have a proven track record with their success in developing top YouTubers like Mr.Beast, Preston, and Brianna.
2. INF Influencer Agency
Description:
A leading influencer management agency that provides full-service management to top influencers in the beauty, fashion, lifestyle, and parenting arenas.
Services offered:
- Brand Outreach – INF Influencer Agency reaches out to brands on your behalf, working closely with you for a pitch that reflects who you are as a brand.
- Campaign Management – INF Influencer Agency manages all the components of a campaign, such as contract negotiations, invoicing, and reporting.
Advantages of joining:
- They have extensive experience working with industry leaders in the fashion and beauty industry like Yves Saint Laurent, Sephora, and Lululemon.
- They offer 360° support if you’re interested in tapping both online and offline opportunities, such as speaking engagements and television appearances.
3. Full Send Entertainment (Nelk)
4. Sixteenth
Description:
An influencer talent agency dedicated to digital talent that aims to be a good influence to their specific audiences.
Services offered:
- ”Good talent” management – Offers strong support and growth to creators who espouse the values of positivity, sustainability, wellness, learning, and everything else that’s good and empowering.
- Positive scaling – Sixteenth can help businesses achieve next-level brand performance while bolstering it with positive work processes.
Advantages of joining:
- If you are a young YouTuber, Instagrammer, or a talent in a similar digital platform, you’ll be in good company at Sixteenth. The company firmly believes in the power of the younger generations to positively change the future.
- They’re in it for the long haul, as their strategy is focused on building long-term advantage instead of mere short-term gain.
5. Slash Mgmt & Studios
Description:
A talent management company that is also a full-service digital production company.
Services offered:
- Talent management – Helps influencers increase their rates and improve the terms of their contracts.
- Digital production – The company has its own studio facility conveniently located along Sunset Boulevard.
Advantages of joining:
- The company is big on influencer rights management and long-term equity, thus providing substantial protection of the intellectual property of digital creators (even for those yet to be monetized).
- Slash Mgmt & Studio’s founder and president, Jake Webb, has in-depth and extensive experience working with A-list creators, such as Dinah Jane (Fifth Harmony), Nikita Dragun, Tati Mitch and Loey Lane) and big-name brands like At&T, Procter & Gamble, and Sephora.
6. Sintillate Talent
Description:
A multi-award talent and leading influencer agency with international reach in 13 countries.
Services offered:
- Event and media productions – Sintillate Talent provides opportunities to build brands and strengthen influencers’ personal and professional portfolios through productions like PR events and online campaigns.
- Talent casting – The company has a decade of specialized experience in recruitment and talent casting.
Advantages of joining:
- They have talent team forums to promote collaboration and teamwork.
- Talents have access to the company’s In-House Well-being manager and participate in various Well-being programs.
7. The Dog Agency
Description:
A women- and certified-minority-owned talent management company exclusively for social media pet influencers and select pet-loving humans, like vets and photogs.
Services offered:
- Pet influencer representation – Since its inception in 2015, the company has become an expert in representing all kinds of pets, from typical fur babies like dogs and cats to unique house-trained animals like hedgehogs.
- Marketing campaigns – They provide expertise in campaign management, fulfilling various capacities from content strategy and creation to negotiations on campaign deals.
Advantages of joining:
- They’re among the foremost supporters of PetCon, the world’s biggest consumer-engaging pet convention that can be a rich source of opportunities for fur- or feather-inclined influencers.
- The company values inclusiveness, with women minorities at its helm.
8. Central Entertainment Group (CEG)
Description:
The top influencer talent agency for some of the most successful reality TV talent and social media personalities.
Services offered:
- Talent booking – The agency’s roots lie in live bookings. Thus, it can provide opportunities for live events such as concerts and nightclub parties.
- Social media management – They provide talent management services such as schedule handling, representation, and strategy implementation.
Advantages of joining:
- CEG has an in-house studio where influencers can work on on-site content creation.
- CEG’s agents are well-versed in incorporating such opportunities as book deals, podcast launches, and TV series into an influencer’s contract.
9. Shade
Description:
A leading multicultural and full-service influencer talent agency whose mission is to build up creators of color and help them become financially independent doing what they love best.
Services offered:
- Talent representation – Shade has got you covered, pairing you with brands that match your values and goals. In addition, they can negotiate more equitable contracts that go far beyond ex-deals and freebies.
- Content production – Shade closely works with its social media influencers to create authentic, compelling, and relevant content using audience data.
Advantages of joining:
- Shade is the first company of its kind to truly focus on opportunities for black and brown creators. So if you are an influencer of color, you’re certainly in good hands.
- They tap many avenues to grow your influencer brand, such as brand ambassadorship, modeling, and even acting.
10. Shine Talent Group
Description:
The leading talent management and brand partnerships agency in North America
Services offered:
- Campaign management – Shine makes campaign management quick and effective with just one contact person and a unified payment scheme.
- Event launches – Shine powers the flawless execution of brand events, whether virtual or in-person.
Advantages of joining:
- This micro-influencer talent agency provides one-on-one talent management in addition to campaign strategy creation and management.
- They have demonstrated success in growing the careers of their social talents, like Alyssa Garrison of Random Acts of Pastel and Beverly Cheng of Born to Sweat.
11. Creative Talent Agency
Description:
A top-caliber, full-service social media, branding, and influencer talent agency focused on creating customized solutions for your specific needs.
Services offered:
- 1:1 Coaching and Consulting – Creative Talent Agency’s personalized approach to talent management includes a Social Media Consultation and Strategy session to help you develop your personal branding and maximize engagement.
- Social media management – Creative Talent Agency leverages data, strategic ROI modeling, and custom audience targeting to build your brand’s competitive age on social media.
Advantages of joining:
- As a full-service agency, Creative Talent Agency will take care of all your talent management needs, such as finding casting jobs and negotiating contracts.
- They have more than ten successful years in the influencer marketing industry, providing you with the depth of experience and expertise to help your brand become more influential.
12. Colossal Influence
Description:
An award-nominated, full-service influencer talent agency that manages fantastic creators from the fields of beauty and sports to social commentary and travel.
Services offered:
- Influencer Marketing Consultancy – Colossal Influence has extensive experience in consultancy services, having started as one catering to PR firms back in 2012. Today, many companies tap them as social media campaign consultants, handling everything from contract negotiations to
content creation.
- Influencer Strategy – Colossal Influence helps social media talent carefully craft strategies that ensure maximum reach.
Advantages of joining:
- They have an exclusive deal with a top influencer merch supplier, enabling you to enjoy more equitable rates.
- They work with a smaller and select pool of talents, ensuring that you get the personal management you need to grow your influencer brand.
13. The Ministry of Talent
Description:
Australia’s first talent agency dedicated to bloggers and social media personalities. It has a worldwide reach and focuses on digital influencers across the spectrum of beauty, fitness, travel, photography, nutrition, and many more.
Services offered:
- Brand outreach – The Ministry Talent can connect to and align bloggers and celebrities with a wide range of client brands, which include iconic companies like Reebok and Cotton On.
- Talent management – The influencer talent agency represents and manages some of the top creatives in the influencer industry, creating opportunities for brand collaborations.
Advantages of joining:
- The Ministry of Talent is affiliated with Sweaty Betty PR, Australia’s leading fashion and lifestyle PR agency. This means that influencers will have the advantage of working with experts who know the business inside and out.
- Being a global agency, The Ministry of Talent can increase your brand’s exposure to markets beyond Australia.
14. Collab Inc
Description:
A tech-based, innovation-focused, and data-driven talent agency that creates personalized solutions for creators and brands.
Services offered:
- Brand partnerships – Collab Inc matches top brands with the best-fit, top-tier influencers.
- Brand building – Collab Inc can create effective multi-platform campaigns specializing in the Gen Z market.
Advantages of joining:
- Client celebrities and influencers have access to a competent and dedicated creator development team.
- Content creators can access Collab Inc’s massive library of rights-cleared clips and music.
15. Outshine Talent
Description:
A boutique talent management agency focused on digital creators as the next generation of entertainers.
Services offered:
- Entertainment production – creates original IPL and live entertainment production.
- Talent management – Outshine Talent creates big-picture strategies to develop the careers of its roster of creators, performers, and personalities.
Advantages of joining:
- They have several outfits that specialize in specific services, such as the Outshine Sports Group, which manages college athletes for NIL and other sports-connected opportunities.
- Outshine Talent agency has a full-service skillset and long-term business connections developed over 25 years.
16. The Digital Brand Architects
Description:
The leading agency in the influencer management and marketing industry that represents a diverse range of top-tier social media personalities and digital creators.
Services offered:
- Talent Representation – They represent a portfolio of world-class creators and personalities and help them create the career of their dreams.
- Business Development – DBA uses top-level content, advertising, and native storytelling to grow brands and businesses.
Advantages of joining:
- The company creates equal opportunities for black micro-influencers through its mentorship programs.
- DBA empowers its talent roster with digitally-native properties for developing and selling influencer merchandise.
Components of an influencer contract with an influencer talent agency
These are the four essential components that an influencer contract with an influencer talent agency should have:
1. The type of content
This covers the specific content you’ll create for the partner brand’s target audience, the format, frequency of posting, and brand aesthetics.
2. Key performance indicators (KPIs)
Determine from the get-go what metrics to use in measuring your success. Google Analytics will be a valuable resource in this area.
3. Compensation
This will define payment terms, such as currency, timing, and if you will be paid per post, click, or campaign.
4. Legal documentation
If you’re based in the U.S., check what Federal Trade Commission (FTC) guidelines you need to follow. In Europe, you should look into the requirements of the General Data Protection Regulation.
Frequently Asked Questions
1. How much do influencer talent agents make?
Entry Level Influencer talent agents typically get an average payout of $46k to $50k a year in the U.S. Influencer managers at the top of their game may earn more than $250k.
2. How much do talent agencies charge influencers?
Influencer talent agencies shouldn’t charge influencers a deposit or an up-front fee. However, these agencies take out a percentage of the deals they can successfully negotiate with the client on your behalf. Several factors influencing these rates include engagement scores, number of followers, type of industry you’re in, the type of content you can or need to produce, and exclusivity. Some online articles show that influencer talent agency cuts can range from 10% to 40%.
3. Which is the best talent agency for influencers?
There is no one-size-fits-all when it comes to influencer marketing. The top influencer talent agency is one that is an excellent fit for the type of creator that you are and the digital space that you’re playing in. Of course, it has to have relevant extensive experience, demonstrated proficiency in growing influencers’ careers, a clear targeting strategy, and defined measures of success.
Wrap up
You can wing it solo as a digital creator and take your chances, or you can join a leading influencer talent agency to discover the heights of success you can reach in your influencer career. If you decide to get the strategic support you’ll need to achieve your social media influencer goals, then get a headstart with this list of the leading influencer agencies. Whatever your choice, we wish you the best of luck in your influencer trajectory.
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