Linktree vs. Pally – Feature comparison for influencers and creators.
There are many different tools you can use to create your personalized landing page. Today, we will be looking at Linktree and Pally.
Which link-in-bio tool is the best option for content creators?
As an influencer, you are often redirecting people to the link in your bio. That link is one of the most important aspects of your social profile. It is the gateway to the rest of your brand, your website, and more. So you want to make sure you have the best link on the market.
Back in the day, creators were constantly updating their links whenever they had a new post to share or they had a promotion on their site. But now, you can have all that information on one convenient link. These links are often called landing pages, which are single web pages designed with one task in mind.
Linktree is one of the earliest link-in-bio tools on the market, and by far the most popular as well. With over 30 million users, you can trust that most people you know have probably seen this link-in-bio tool across Instagram.
Linktree even has famous clientele, such as Selena Gomez and Dwayne “The Rock” Johnson, who are two of the most followed accounts on Instagram.
How Does LinkTree Work?
Once you sign up, you can get started on creating your customized link in just a few minutes. The interface is easy-to-use, so anyone can start designing the page, even with no design experience.
Simply start inputting your links, and you’re good to go.
You can connect to apps such as Youtube, Facebook, TikTok, and more, or directly add your own link to your personal website or online shop.
You can even integrate with shopping apps such as Square, Paypal, and Shopify if you have an online business. You can showcase your products and allow customers to directly purchase these products from your site.
Design and Analytics
Show your creative side by picking a theme and customizing the background color, font, and size of buttons.
You even gain access to detailed analytics, including click-through-rate, total clicks and views, and unique views and clicks.
Below is an example of what your analytics could look like:
Everybody’s final Linktree will look different, with the nearly unlimited ways you can design and show off your links. But here’s an example of what the final product could be, from English musician and influencer
Maisie has taken full advantage of the ability to add unlimited links to her page, and also kept it simple by making sure the background was white and the links were black. Though, there is the ability to have animated backgrounds and colors if that’s more what you’re looking for.
As you could see above, some of the features are limited to premium subscribers. There are 3 pricing tiers you can choose from.
The first tier is $5 USD a month and comes with the ability to schedule and spotlight links, which is perfect if you have a sale or promotion coming up. You can also have access to data from the past 90 days and some extra design features.
The second tier is $9 USD a month and is Linktree’s most popular plan. This gives you nearly all of Linktree’s features, including the ability to remove Linktree’s branding, extra themes and designs, more detailed analytics, including ecommerce analytics for if you choose to connect your personal shop to the page.
You can even embed Youtube videos and your latest Tweets, as well as integrate with Google Analytics, MailChimp, and more.
The final pricing tier is $24 USD a month, and designed for larger businesses rather than individual content creators. You gain access to exclusive features, receive direct coaching from a success manager, and also receive promised support in four hours or less.
For a more in-depth look at all of Linktree’s feature differences between the three tiers, take a look at their Pricing Page here.
Pally is a digital marketing company that has the ability to create a link-in-bio specifically for your Instagram. The program has been used by brands such as Anytime Fitness, Mantra Hotels, and LJ Hooker.
Similarly to Linktree, you can easily set up a link in just a few minutes, and have an all-in-one link for your links.
How does it work?
Once you sign up, you are prompted to choose a Pally username, where you can also choose the color and theme of your dashboard.
Next, you can start connecting your social profiles to the page. You can start with the more popular accounts, like TikTok or Instagram, but you can also link Google business page or Pinterest if you have a small business.
If you want, you can explore the other features Polly has to offer, such as link scheduling, posting, and the ability to reply to comments on the social profile of you’re choosing.
But you can also just focus on your custom landing page.
You can add as many links as you want, as well as the ability to embed Youtube videos and add media to further show off your products, brand, or other aspects of your online persona.
You can even change up the theme, button sizes, fonts, and colors to show off your creative side.
If the list of links isn’t your thing, you can even change the format to grids for a cleaner, more Instagram look.
For a look at what your final Pally link-in-bio will look like, visit Pally’s website here.
What other features does Pally offer?
As you can tell, Pally does not just stop at their link-in-bio services. When you subscribe to their premium plan, you gain access to a whole world of digital marketing tools that can help you out.
Unlike Linktree, there is only one premium plan that Pally offers. The plan starts at $15 USD a month, or $13.5 a month if you choose to be billed annually.
The free plan allows you to schedule 15 posts a day, along with a feed planner, limited analytics, and a calendar, digital white board, and 1 social set.
A social set is a set of social profiles connected to a single client, brand or business. With each Social Set you can connect 1 Instagram, 1 Facebook, 1 Twitter, 1 LinkedIn, 1 Google My Business, 1 Pinterest & 1 TikTok. This plan is perfect for individual influencers or content creators, but does not include the bio link
The premium allows you to have an additional social set, a custom domain, custom analytics report, additional users, unlimited ability to schedule posts, and of course, that bio link. If you have multiple social accounts you want to use, you can pay extra for each additional social set or user you want to add.
So, which one is the best for you?
If you are looking for a more simple link-in-bio tool, Linktree may be your best bet, as there is the brand recognition and the ability to create a memorable, clickable link of links, as well as great features that can connect you across multiple platforms.
But if you are looking for more advanced features on top of just a link-in-bio service, and a proper digital marketing subscription, Pally will be more up your alley.
Which link-in-bio tool will you use? Do you want us to cover another alternative? Let us know down below.