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IGN Is Bringing The Creator Experience To Life In Partnership With TikTok, Amazon, Netflix


IGN Is Bringing The Creator Experience To Life In Partnership With TikTok, Amazon, Netflix

Gaming and entertainment platform IGN announced it has partnered with TikTok to bring forth an exciting collaboration known as the IGN Live Creator Experience. The event will be held at the esteemed Magic Box @ The Reef in Los Angeles.

The three-day IGN Live stage show will deliver a fusion of gaming and entertainment content to in-person attendees and a global audience via IGN’s extensive network. 

Scheduled to take place from June 7 to June 9, 2024, IGN Live will serve as the flagship in-person component of IGN’s highly acclaimed virtual event series, Summer of Gaming. According to the announcement, this virtual event series amassed an audience of 190 million worldwide in 2023.

Apart from providing unparalleled entertainment, IGN Live will also support charitable causes. While the specific charity remains undisclosed, a portion of ticket sales will be allocated to support worthy initiatives.

Attendees can look forward to an array of captivating activities, including exclusive first looks and the reveal of new games, movies, and shows. Moreover, celebrity panels and interviews featuring leading figures from the gaming and entertainment industries will be a major highlight of the event. 

Notable partners such as Amazon Games, Netflix, and Square Enix have already partnered with IGN Live, and additional names are expected to be announced soon.

IGN Live offers not only passive entertainment but also interactive experiences. Attendees will have the opportunity to witness live recordings of popular shows like Podcast Beyond! and Game Scoop and engage in gaming sessions with the hosts in designated areas.

A notable feature of the event is the TikTok Creator Studio @ IGN Live. This dedicated hub will enable influencers and content creators to produce engaging social content in real-time.

To enhance attendees’ experience, IGN has also partnered with the All-New 2025 Toyota Camry to create dedicated lounges where visitors can unwind and enjoy a selection of games amidst the bustling ambiance of IGN Live.

In IGN’s announcement, company president Yael Prough expressed enthusiasm about the upcoming event, “IGN Live represents a fresh, content-led approach to in-person experiences that celebrate the rich, diverse worlds of games, entertainment, tech, and pop culture.” 

With tickets now available for purchase, interested individuals can acquire VIP three-day passes for $60 or opt for single-day tickets priced at $25.

In an effort to reach a wider audience, IGN Live will be accessible through various streaming platforms, including the company’s website, YouTube, console and mobile apps, connected TV services, and social media channels.

As the event approaches, IGN has promised to disclose further information concerning participants, timetables, and special guests in the upcoming weeks. 

Nii A. Ahene

Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.

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