Connect with us

Net Influencer

From Registration To Fact-Checking Snapchat's Full-Court Press To Mobilize Young Voters In 2024


From Registration To Fact-Checking: Snapchat’s Full-Court Press To Mobilize Young Voters In 2024

As the 2024 U.S. elections are approaching, Snap has announced new features to empower its substantial user base to engage in the electoral process. With over 100 million Snapchat users in the United States, and over 80% of them aged 18 or older, the platform wields significant potential to increase civic participation.

“We’re committed to playing our part to encourage civic engagement and are excited to work alongside our partners to provide our community with the tools and information they need to make their voices heard this fall,” the announcement reads.

Building on previous voter engagement efforts, Snap has partnered with to launch in-app tools that allow users to seamlessly check their voter registration status, register to vote, sign up for election reminders, and make a voting plan—all without leaving the app.

Snapchat also continues to provide election coverage through its news show, “Good Luck America.” According to the announcement, the show will cover major campaign events like rallies, conventions, and Election Day itself. A new Campus Tour series will visit colleges in battleground states to spotlight young voters’ perspectives.

The tech giant states trusted media partners like NBC News’ “Stay Tuned” coverage will complement “Good Luck America.” Stay Tuned’s “24 on 24” series will feature 24 influential voices discussing core issues with Gen Z voters across local, state, and federal elections.

To combat misinformation, Snapchat aims to moderate public content before broad distribution and vets political ads through rigorous human review. Ads undergo fact-checking by the non-partisan Poynter Institute, while ad purchasers face a registration and certification process.

“We also vet political ads through a rigorous human review process, which involves checking for any misleading use of content, including the use of AI to create deceptive images,” the company stated.

Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Platform

To Top