33 Experts on the Biggest Mistakes Brands Make With Q4 Creator Programs

Creator budgets tend to peak in Q4. Holiday campaigns, gifting activations, Black Friday and Cyber Monday...

Senators Press Polymarket, Kalshi to Cut Ties With Influencers Who Spread Election Misinformation

U.S. Senators Alex Padilla (D-Calif.) and Mark Warner (D-Va.) sent letters on August 26 to prediction...

Creator Platforms Now Command More Daily U.S. Attention Than Live TV, Streaming Combined, Report Finds

YouTube, TikTok, Facebook and Instagram together hold American adults’ attention for an average of 3 hours...

COL Group, Virtue Asia and V47 Entertainment Launch First Microdrama Industry Upfront

Three companies spanning technology, advertising and entertainment production are launching what they call the first upfront...

How One Journalist’s Personal Data Request Became Brazil’s First Big Tech Fine

A Brazilian regulator’s $29.7 million fine against ByteDance this week traces back to one reporter checking...

Rolling Stone Names Druski Its Most Influential Creator of 2026, With iShowSpeed Coming in Second

Rolling Stone has published its 2026 list of the 25 most influential creators, ranking comedian Druski...

TikTok Beats Instagram and YouTube on Views, but Instagram Wins on Engagement, Study Finds

TikTok generates more views and total interactions per video than Instagram Reels or YouTube Shorts across...

Why EACA’s New Influencer Council Wants ‘Certified’ in Every European Creator Campaign Brief

Influencer Marketing generates 22% of all complaints against online ads across Europe, with at least half...

Fohr Founder James Nord Wants Brands to Treat Creators Like an Investment Portfolio

James Nord wants to take the guesswork out of Influencer Marketing. Fohr, the platform he founded...

New Zealand Proposes U-16 Social Media Ban, Following Australia’s Lead

New Zealand Prime Minister Christopher Luxon unveiled legislation on August 24 that would ban children younger...

Creator Economy Job Radar – August 25, 2026 – Amazon, Epic Games, Twitch, and More

Creator Economy hiring for the week of August 25, 2026 pivots toward gaming, platform operations, and...

The Creator Economy Talks Trust, but the Market Still Pays for Reach

The Creator Economy talks about trust and fit. The market still pays for reach. A survey...

Creator Economy Event Calendar – August 24, 2026 – Gamescom, Glossy Pop NYC, and a Global Influencer Marketing Awards Ceremony in London

This issue’s Creator Economy calendar spans nine events across Germany, Australia, the United Kingdom, and the...

The State of TikTok Shop Q3 2026

Two things can be true at the same time. First, TikTok Shop has arrived. Americans have...

How Long Should Brands Test a Creator Partnership? 28 Creator Economy Experts Weigh In

Brands routinely test creator partnerships for a month or two before deciding whether to continue. But...

Political Podcasts Surge Ahead of U.S. Midterms, Data Shows 

Political and news podcasts posted the sharpest audience gains of any genre in the second quarter...

The 10 Fastest-Growing Australian Instagram Accounts of July 2026

Robert Irwin added over 200,000 Instagram followers in July 2026, the biggest gain on the Australian...

Baller League UK Ends Sky Sports Deal, Shifts Broadcast Strategy Fully Online

Baller League UK, the six-a-side football tournament featuring creator-managers including YouTubers KSI and Angry Ginge and...

‘Mamamia Out Loud’ Holds Top Spot on Triton’s July Australian Podcast Ranker as ABC News Cracks the Top Three

“Mamamia Out Loud” retained the No. 1 position on Triton Digital‘s “Australian Podcast Ranker” for July...

Social Media Professionals Are Spending More on AI, But Trust in the Output Is Slipping, Report Finds

AI use among social media professionals has become near-universal, but a new report from Metricool shows...

Creators Capture 26% of Americans’ Daily Video Viewing as Brands Shift More Budget Toward Creator Content, Report Finds

Digital creator content now accounts for 26% of Americans’ daily video viewing across devices, and creators...

New UK Prime Minister Leans on Creator Tactics to Build Social Media Following

New UK Prime Minister Andy Burnham built his first week in office around a creator-style social...

Stop Renting Creators. This Forbes 30 Under 30 Says Brands Need to Buy In

Tinashe Chaponda doesn’t buy the industry’s dominant take that follower count no longer matters and mega-creators...

ByteDance Inks Copyright Deal With Motion Picture Association Over AI Video Tools

The Motion Picture Association (MPA) and ByteDance announced a memorandum of understanding on Monday establishing intellectual...

Creator Economy Job Radar – August 18, 2026 – Amazon, Google, Estée Lauder, and More

Creator Economy hiring for this week shifts toward enterprise marketing organizations, following last week’s issue, which...