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[REPORT] 1,500+ New Brands Just Jumped Into Podcast Ads, Spending Surges 22% Y-o-Y
July 31, 2024Magellan AI released its Quarterly Benchmark Report for Q2 2024, which noted that podcast advertising continues...
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Vision AI Boosts Content Performance By 40% [REPORT]
July 31, 2024A new report from social media management platform Dash Hudson reveals significant performance improvements for brands...
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The Surprising Reason 50% Of Consumers Make Purchases On Social Media [REPORT]
July 31, 2024EMARKETER released a report revealing that nearly half of U.S. consumers say creator content has influenced...
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Here’s What 80% Of Consumers Searching Local Businesses Weekly Are Looking For [REPORT]
July 31, 2024Marketing platform SOCi released its Consumer Behavior Index (CBI), which surveyed 1,002 consumers across the U.S....
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Wedding Industry Shakeup: The New Influencer Wedding Service Outpacing Photographers
July 30, 2024A new trend in the wedding industry is gaining traction as couples increasingly hire wedding content...
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Black Podcast Listenership Soars 10% In 2023: What’s Driving This Surge?
July 26, 2024New research from Signal Hill Insights reveals a significant increase in podcast listening among Black Americans....
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[REPORT] Global Streaming Surges 15%: Which Genre Is Leading The Charge?
July 22, 2024Luminate released its new Midyear Music Report, revealing significant shifts in consumption patterns and genre preferences...
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Instagram’s Effect On Teen Well-Being: Researchers Get First-Ever Look At User Data
July 19, 2024Meta and the Center for Open Science (COS) announced a new pilot program that will offer...
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[REPORT] Video Killed The Photo Star: The Content Type Over 50% Of Influencers Are Embracing
July 19, 2024IZEA has released its annual study to provide insights for marketing partners, educate decision-makers on social...
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Research Shows These 3 U.S. States Are Top Influencer Havens
July 19, 2024A new study by QR Code Generator, cited by Valdosta Today, reveals that Arizona, Oklahoma, and...
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Researchers Uncover TikTok’s Role In Promoting Extremist Party To German Youth
July 18, 2024A new study by nonprofit organization AI Forensics and European think tank Interface reveals that TikTok’s...
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[REPORT] Creative Content Reigns Supreme: The Factor Behind Nearly 50% Of Sales Lift
July 18, 2024NCSolutions (NCS) has released new research highlighting the impact of creative content on advertising effectiveness and...
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[REPORT] 61% Of Zillennials Say Their Generation Defines Them: What This Means For Marketers
July 18, 2024A new report from PYMNTS Intelligence, titled “Generation Zillennial: How They Shop,” defines zillennials as consumers...
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[REPORT] 73% Of Consumers Look To Creators For Purchase Decisions: The Rise Of Everyday Experts
July 18, 2024A new report from Stripe Theory reveals a significant shift in influencer marketing. The study, conducted...
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Financial Advice Goes Viral: TikTok And Reddit Are Influencing Investment Strategies
July 17, 2024New research reveals a major shift in how younger investors seek financial advice, with social media...
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Pharma’s Untapped Goldmine: 9 In 10 Doctors Open To Learning About Prescription Drugs On Social Media
July 17, 2024A new survey reveals that pharmaceutical companies may miss a significant opportunity to engage with healthcare...
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[REPORT] Nearly 40% Of Surveyed Americans Demand Transparency From AI Influencers – How Brands Are Responding
July 17, 2024A new survey by The Influencer Marketing Factory reveals that 36% of respondents believe artificial intelligence...
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[REPORT] Influencers 1.9x More Likely To Shop On Amazon Weekly – What This Means For Brands
July 17, 2024A new study by IZEA Worldwide reveals valuable insights into the relationship between influencers, UK consumers,...
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People’s Choice Podcast Awards For Women Opens July 31 – Here’s How To Enter
July 17, 2024The Women in Podcasting Network has announced its inaugural Women in Podcasting Awards, set to begin...
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[REPORT] 82% Of Roblox Users Love In-Experience Brand Content – Here’s Why
July 16, 2024Roblox, the popular online platform and game creation system, recently released new research findings on user...
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[REPORT] Authenticity Vs. Follower Count: The Shifting Priorities In Influencer Marketing
July 16, 2024A new report from Sprout Social reveals shifting priorities in influencer marketing. Generational differences are emerging...
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[REPORT] The ‘Sweet Spot’ For Brand Engagement In TikTok Trends
July 16, 2024A new report from Billion Dollar Boy (BDB), a global creative agency, reveals insights into the...
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The Hidden Reach Of Snapchat: What VideoAmp Integration Reveals About Gen Z
July 15, 2024Snap announced a partnership with media measurement company VideoAmp, offering new insights into Snapchat’s user base...
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[REPORT] Top 3 Factors That Make Canadians Trust Influencer Recommendations
July 15, 2024A new report by IZEA Worldwide reveals the key factors that drive trust in influencer marketing...
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European Trade Bodies United: What This Means For The Future Of Influencer Marketing
July 13, 2024In late May, several European creator economy trade associations formed the European Influencer Marketing Alliance (EIMA)...