Influencer marketing is all the rage these days. An influencer can either make or break your...

Juan Ortega: Brands should beware of ‘vanity metrics’ such as impressions and likes. Impressions are only...

Model Hailey Bieber shared that she’s invested in Current in a fun video on her YouTube...

Yasmine Duran: If a brand and a creator do not resonate, there is going to be...

Creators are businesses. In running their business, one of the important things they must do is...

Different platforms have different dynamics. Creating a single ad and distributing it unchanged across all platforms...

In the last few years, influencer marketing has become more popular in the music industry. A...

Businesses may be reluctant to pay for influencer marketing. They do not see the value of...

As in many other industries, automakers recognize the power of influencer marketing. For automakers who wish...

TikTok, over the recent years, has become a very popular social media and content creation platform...