Sprout Social Report Shows Brands Posting Less, Engaging More As Quality Trumps Quantity

Sprout Social’s “2025 Content Benchmarks Report” reveals a strategic pivot for brands on social media platforms,...

VidCon Announces Inaugural ‘Hall Of Fame’ To Honor Digital Content Pioneers At 2025 Anaheim Event

VidCon will introduce its first-ever “Hall of Fame” at this year’s flagship event in Anaheim, scheduled...

Digital Creator Jobs Surge 7.5x Since Pandemic To 1.5 Million

The creator economy has emerged as the fastest-growing segment of the U.S. digital economy, with full-time...

Revolve Ranked Top Brand For EMV At Coachella 2025

Online fashion retailer Revolve claims the top spot for earned media value (EMV) at Coachella 2025,...

SAG-AFTRA Creates New Influencer Committee To Expand Digital Creator Representation

The National Board of the Screen Actors Guild – American Federation of Television and Radio Artists...

India Ad Council Tightens Rules For Health And Finance Influencers

The Advertising Standards Council of India (ASCI) has introduced significant updates to its Influencer Advertising Guidelines...

Mining Goes Digital: How Influencers Are Reshaping Industry Recruitment, Investment

The traditionally conservative mining industry is adopting influencer marketing strategies to address talent shortages and improve...

Cannes Lions 2025 Program To Showcase Insights, Talent & Achievements Of Creative Industry

The Cannes Lions International Festival of Creativity announced its 2025 program that highlights five key themes:...

Global Streaming Standouts: Top Content Creators Across Regions In Q1 2025

Streams Charts has released its Q1 2025 rankings of top C by watch time across the...

Goldman Sachs Sees Rise Of Content Creators To 107 Million By 2030, Stronger Private Funding Landscape

Goldman Sachs has released a comprehensive report on the creator economy, forecasting significant growth in both...

India Sets Up $1 Billion Fund To Boost Creator Economy

India established a $1 billion fund to bolster its creator economy as part of broader efforts...

Creator Economy Split Reflects Divergent Income Models, Survey Finds

A new survey from URLgenius reveals a divide in the creator economy, with commerce-focused creators showing...

EU Fines Apple €500M, Meta €200M For Digital Markets Act Violations

The European Commission imposed significant fines on Apple and Meta for violating the Digital Markets Act...

Study Reveals How Social Media Influencers’ Dark Side Poses Risks To Brands, Consumers

Social media influencers control significant market influence, but their impact comes with potentially harmful consequences for...

Webby Awards Announce Podcast Winners For 29th Annual Ceremony

The International Academy of Digital Arts & Sciences (IADAS) has announced the winners for the 29th...

Digital Ad Revenue Reaches $258B In 2024, Up 15% Vs Previous Year

Digital advertising in the United States witnessed a rebound in 2024, reaching $258.6 billion in revenue...

BCG Report Reveals Precision Approach Yields 6x Higher Returns In Influencer Marketing

Boston Consulting Group (BCG) reports that well-executed “precision influencer marketing” campaigns are six times more efficient...

Major Creator Economy Events In June 2025

June is shaping up to be another busy period for exciting events in the industry. The...

Creator Commerce Rises As Platform Dependency Declines, Kajabi Report Shows

Creators are increasingly moving away from social platform dependency toward building their own revenue streams, according...

Now Trending In Sports & Athleisure Industry: Feminine Aesthetics, Celebrity Partnerships

Sports and athleisure brands are pivoting toward more feminine aesthetics and strategic celebrity partnerships as they...

Creator Pay Transparency: A Win-Win For Brands And Influencers

New research reveals that pay transparency in the creator economy benefits both brands and influencers, helping...

Don’t Miss These Creator Economy Events In May 2025!

Creator economy event season continues across the United States this May, following notable industry gatherings earlier...

Podcast Listeners Becoming Key Driver Of Music Industry Growth

Luminate Insights reports that approximately 40% of the U.S. population listens to podcasts, with 26% tuning...

Majority Of Consumers Believe Meta Holds Social Media Monopoly As FTC Takes Company To Court

A new poll conducted by Forrester Research indicates that a majority of consumers agree with the...

Beyond Scrolling: How Gen Z Uses Social Media To Connect, Curate, And Shop

New research from Meta and BAMM Global reveals how Gen Z’s social media habits are reshaping...