Sports Creator Growth on YouTube Shows Subscriber Count Alone Isn’t Enough, Report Finds

Brand marketers evaluating YouTube sports creators by subscriber count alone are missing a fuller picture of...

Follower Count Doesn’t Set B2B Influencer Prices, Report Finds

Follower count is a weak predictor of what a B2B influencer charges, according to a pricing...

Syracuse University Taps Former IZEA President Ryan Schram to Lead Creator Economy Center

Syracuse University has named Ryan Schram, a 13-year veteran of the Influencer Marketing company IZEA, as...

Creator Content Now Claims 26% of Daily TV & Video Viewing Time, Report Finds

Original “creator” content now accounts for 26% of all daily TV and video viewing time, or...

77% of Video Podcasts Show No Brand Sponsorship Activity, Report Finds

A new report from MillionPodcasts finds that 77.1% of active English-language video podcasts carry no detectable...

France Becomes First EU Country to Ban Social Media for U-15s

France’s parliament adopted legislation on July 21 banning social media access for children under 15, becoming...

Quince Tops Podcast Advertiser Rankings for Third Time in 2026, Research Finds

Podcast advertisers among the top 15 brands spent an estimated $60 million in June 2026, with...

UK Parliament to Weigh Curbs on Gambling Influencer Marketing as Youth Exposure Data Mounts

The House of Lords will debate reducing gambling harm among young people on July 23, with...

Creator Economy Job Radar – July 21, 2026 – TikTok, Cadillac, e.l.f. Beauty, and More

Creator Economy hiring maintains a brisk pace for this week, following last week’s issue, which was...

Creator Economy Event Calendar – July 20, 2026 – Creator Economy Live, Affiliate Summit East, Highlight Jordan, and More

This week’s Creator Economy calendar features events starting July 22, 2026, spanning virtual and in-person gatherings...

YouTube’s $40B Ad Business Sees Growth Decelerate as TikTok and Netflix Close In, Report Finds

YouTube‘s advertising business crossed $40 billion in 2025, but the growth rate behind that figure is...

Nearly Half of Marketers Now Use Podcasts, But Measurement Gap Undercuts ROI Confidence

Nearly half of marketing organizations worldwide have already built podcasts into their strategy, and another quarter...

Top 10 Independent Creator Sales on TikTok Shop in June 2026

TikTok Shop’s independent creator rankings have a new leader in June 2026. @myfamilypov’s revenue nearly doubles...

Inside The Content Creation Casino

Most of what creators post earns almost nothing. A few posts pay for everything. Those are...

New Alza Festival Brings Microdramas to New York With City Backing

A new festival dedicated to microdramas, the ultra-short vertical series built for the phone, will debut...

Italy’s Greenwashing Rules Set to Take Effect for Influencer Marketing on September 27

New European Union rules targeting unsubstantiated environmental claims will apply to Influencer Marketing campaigns starting September...

Creator Programs vs. Sponsorship Logos: 28 Creator Economy Experts on What’s Winning the World Cup  

The 2026 FIFA World Cup has exposed two competing approaches to brand marketing. Some companies have...

The 10 Fastest-Growing UK Instagram Accounts of June 2026

FIFA World Cup 2026 kicked off on June 11, pushing the tournament’s official Instagram account up...

UK Sets Midnight Curfew and Default Autoplay Restrictions for 16 and 17-Year-Olds on Social Media

The UK government will require social media platforms to impose default overnight curfews and switch off...

YouTube Overtakes Spotify as UK’s Top Podcast Platform, Research Finds

YouTube has edged out Spotify to become the most-used podcast platform in the United Kingdom, according...

Podcast Hosts Now Twice as Influential as Social Media Stars, Report Finds

Weekly podcast consumers rate podcast hosts as more influential than any other media figure, including social...

Michigan Paid Over 50 Influencers More Than $500,000 for ‘Pure Michigan’ Tourism Campaign

The Michigan Economic Development Corporation paid more than 50 influencers over $500,000 combined over the past...

Q2 2026 Livestreaming Sets Record 31.4B Hours Watched as World Cup Lifts YouTube

The global livestreaming industry generated 31.4 billion Hours Watched in the second quarter of 2026, the...

Clio Creators Names Inaugural Awards Jury, Taps Dhar Mann & Hannah Stocking to Lead Creative Council

Clio Creators, the Creator Economy awards program launched by the Clios in partnership with YouTube and...

Creator Economy Job Radar – July 14, 2026 – YouTube, Unilever, ASOS, and More

Creator Economy hiring activity this week spans global technology platforms, consumer packaged goods, gaming, and fashion...