Beauty & Fashion Brands Vie For Creator Attention As Traackr Metric Shows Mixed July Results

Beauty and fashion brands are showing varied performance in their quest for creator marketing supremacy, according...

UK Charity Urges Temporary Ban On Gambling Content Marketing

GambleAware has called for temporary restrictions on gambling content marketing in Britain while new regulations are...

Content Creators Among Professions Set To Benefit From Trump’s ‘No Tax On Tips’ Policy

Digital content creators and influencers are included among the 68 occupations eligible for President Donald Trump’s...

From Coma To Comeback: AI Helps Music Creator Reclaim His Voice At The ‘Grammys Of AI Music’

When Lucas Horne, 26, awoke from his months-long coma in April 2017, the UK musician faced...

Creators Emerge As Gen Z & Millennials’ Most Trusted Holiday Shopping Source, LTK Finds

LTK’s “2025 Holiday Playbook” reveals that 77% of consumers now trust creators primarily for their honest...

Study Reveals Travel Influencers More Effective Under Low Involvement, Challenging Traditional Persuasion Models

A new study published in Information Technology & Tourism reveals that travel social media influencers (TSMIs)...

26 Industry Experts Weigh In On Instagram’s New Repost Feature

Instagram has introduced its new “Repost” feature, which allows users to share public Reels and feed...

Chengdu Emerges As China’s Influencer Capital Following Major Social Media Conference

The phrase “Half of the country’s internet celebrities are in Chengdu” has gone viral across Chinese...

Macao To Host Major Asian Influencer Gathering In October

Macao is preparing to host CreatorWeek Macao 2025, a major international influencer convention scheduled from October...

Creator Economy Calendar October 2025 – Busy Schedule This Fall

Following a packed September featuring key industry gatherings, including Press Publish NYC, FinCon, and DMEXCO, the...

YouTube Shorts Conversion Power, Teen Purchasing Influence, And Holiday Shopping Shifts

New research from video ad tech platform Precise TV reveals fresh opportunities for content creators and...

Co-Creation Emerges As Key Driver Of Tourism Influencer Marketing, Study Finds

A new academic study reveals that co-creation between travel influencers and their audiences measurably enhances customer...

Food & Beverage Now 4th Largest Content Category On YouTube As Viewership Surges 32%

Food and beverage content on YouTube generated 457 billion views in Q1 2025 alone, representing year-over-year...

Creator Economy Jobs August 2025: Global Expansion And Nonprofit Sector Drive Opportunities

Creator economy employment opportunities continue expanding into August, with companies across entertainment, technology, and nonprofit sectors...

Irish Regulators Join Forces To Crack Down On Influencer Content

The Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority (ASA) in Ireland have...

AI Now Standard In Social Media Workflows, Report Shows

Nearly all social media professionals now use artificial intelligence tools in their daily work, according to...

Beauty & Fashion Brands Face ‘Attention Recession’ As Creator Content Struggles To Connect

A new report from influencer marketing platform Traackr reveals that beauty and fashion brands are experiencing...

The Biggest Misconception Brands Have About Working With Creators – Part III – Takes From 12 Experts

The first two installments of our roundtable on the biggest misconceptions brands have about working with...

Out2Win Identifies Most Marketable Athletes Across Fall Sports

Nebraska volleyball players capture eight of the top 50 spots in athlete marketing platform Out2Win’s latest...

Actors Confront Fallout As AI Doubles Push Products On TikTok

TikTok’s AI avatar advertising tool places actors in unfamiliar territory as their digital doubles promote products...

YouTube Podcast Ads Drive Notable Site Visitation Lift, Study Finds

Video podcast advertisements on YouTube delivered a 0.6 percentage point increase in website visits—from 8.5% to...

Social Media Now Driving Business Value Beyond Awareness, Survey Finds

Marketing leaders recognize that social media drives business results but struggle to prove it with metrics,...

The Biggest Misconception Brands Have About Working With Creators – Part II – 14 Experts Share Thoughts

In Part I of our creator economy roundtable on the biggest misconceptions brands have about working...

Over 50% Of UK Adults Consume Podcasts Monthly, Offering Advertising Opportunities, Research Shows

Podcast consumption in the United Kingdom has achieved mainstream status with 51% of UK adults aged...

Inside The High-Stakes Rise Of Creator Entrepreneurship

For many, being an influencer isn’t enough anymore. Now you need to be a CEO too....