EU Council Creator Access Plan Raises Transparency Questions From Journalist Group

The Council of the European Union is opening parts of its high-level meetings to content creators,...

IAB UK Launches Creator Training Program as Brand Investment in Influencer Partnerships Rises

IAB UK has launched a Creator Qualification, an industry-backed training program designed to help content creators...

California Gubernatorial Candidate Tom Steyer Faces Complaint Over Undisclosed Influencer Payments

California’s Fair Political Practices Commission (FPPC) is investigating Tom Steyer’s gubernatorial campaign over allegations that it...

Creator Economy Event Calendar – May 25, 2026 – VidCon, Cannes, Craft + Commerce, and More

June 2026 brings Creator Economy, Influencer Marketing, and sponsorship programming to cities across North America and...

Disney+ Closes Gap With Netflix and Prime Video as Creator Push Accelerates

Disney+ posted its strongest annual market share gain in the U.S. subscription streaming market during the...

40% of Brands Are Invisible on TikTok and Refluenced Says Smaller Creators May Be the Fix

Gen Z is quietly replacing Google with TikTok for product discovery, and most brand influencer strategies...

UK Podcast Listeners Recall Ads at Near-Parity With Broadcast TV, New Study Finds

Podcast advertising in the United Kingdom reaches a larger, more commercially responsive audience than previously measured,...

VidCon Names Markiplier, Philip DeFranco, Michelle Phan, and Cassey Ho as 2026 Hall of Fame Inductees

VidCon has announced the second annual class of its Hall of Fame, naming creator and filmmaker...

VidCon or Cannes Lions? 18 Creator Economy Leaders Weigh the Festival Trade-Off

VidCon and Cannes Lions are increasingly competing for attention from the same Creator Economy teams, but...

Podcast Listening Moves Into Daily Habits as Comedy, Sports Gain Ground, Data Shows

Podcast listening is becoming more embedded in everyday routines as Comedy and Sports audiences expand, according...

James Murdoch’s Lupa Systems Acquires New York Magazine, Vox, and Podcast Network From Vox Media

James Murdoch’s investment holding company, Lupa Systems, has agreed to acquire New York Magazine, Vox.com, and...

Creator Economy Job Radar – May 19, 2026 – TikTok, JPMorganChase, and Coty Expand Influencer Divisions, Boston Celtics Seeking Creator Academy Consultant 

Creator Economy and Influencer Marketing hiring spans financial services, luxury beauty, legacy media, gaming publishing, and...

Creator Economy Event Calendar – May 27, 2026 – SXSW London, TwitchCon Europe, Hollywood Creator Summit, and More

The final days of May and the first week of June 2026 bring a concentrated run...

Creators Are the New Creative Production House. Superfiliate’s CEO Explains What That Actually Means

The brands winning at creator marketing aren’t running campaigns. According to Andy Cloyd, co-founder and CEO...

Dude Perfect, Michelle Khare Among Creator Winners at 47th Annual Telly Awards

The Telly Awards announced the winners of its 47th annual competition, naming Dude Perfect, Michelle Khare,...

The Podcast Show Kicks Off 5th Edition With Creator Economy Stage, International Programming

The Podcast Show is opening its fifth annual edition on May 20 at London’s Business Design...

Fashion Brand Social Media Views Surge While Engagement Rates Fall, Data Shows

Fashion brands are reaching larger audiences on TikTok, Instagram, and YouTube, but engagement rates are falling...

For Practitioners, By Practitioners: Influencer Marketing Infrastructure Is About More Than Just Scale  

What happens when the influencer industry starts to scale based on technology that was not built...

Athlete Influencers Outperform Traditional Creators by More Than 2x, per Report

Brands activating athlete marketing campaigns are generating more than twice the engagement of those working with...

India’s Influencer Marketing Industry Estimated at $400M as Regional Creators Reshape Brand Strategy

India’s Influencer Marketing sector reached an estimated ₹3,000 to 3,500 crore ($353 million to $412 million)...

Report: AI’s Role in Creator Monetization Shifts From Content Output to Fan Engagement

A new report from creator platform Fanvue argues that artificial intelligence is reshaping how creators generate...

The 10 Fastest-Growing Australian Instagram Accounts of April 2026

Lily Jay led Australia’s Instagram growth in April, adding 177,000 followers through personality-driven lifestyle content as...

VidCon Returns to Anaheim for 15th Annual Event With Twitch, Snap, Spotify Execs, Debut Brand Match Accelerator

VidCon will return to the Anaheim Convention Center on June 25-27, 2026, for its 15th annual...

B2B Creator Vetting: 30 Experts on Why Audience Quality Beats Reach  

B2B Influencer Marketing is becoming a more formal part of brand strategy, but creator selection remains...

Enterprise FMCG Brands Treat Influencer Marketing as a Tactical Add-On Despite Heavy Spending, Report Finds

A majority of enterprise fast-moving consumer goods (FMCG) brands continue to treat Influencer Marketing as a...