TikTok Proves Effective For Promoting Musical Cultural Heritage, Study Finds

A new study published in Scientific Reports reveals that TikTok’s short video format offers significant advantages...

Report: YouTube Beats Spotify In Podcast Wars, Capturing Nearly 40% Of Consumers As Video Content Gains Popularity

YouTube continues to lead as the most used platform for podcast consumption, according to the latest...

French Podcasters Call For Cultural Recognition Amid Record Growth

The French Syndicate of Independent and Professional Audio Producers (PIA) is calling for urgent government action...

Italy’s Influencer Marketing Sector Projected To Reach $540M In 2025,  $2.38B By 2034, Research Shows

Italy’s influencer marketing sector, valued at $459.64 million in 2024, is expected to reach $540.75 million...

Tarte Cosmetics Leads TikTok Shop Beauty Sales For May 2025

Beauty brands continue to leverage TikTok Shop as a major sales channel, with Tarte Cosmetics maintaining...

Reserve These Dates for Not-to-be-Missed Creator Economy Events in August

Scale up your creator economy initiatives by attending industry-focused events this August. Connect with the right...

Will Creator-Driven Buzz Outperform Traditional Advertising? — Influencers And Experts Share Thoughts

According to recent research on shifting consumer behavior and preferences, creator-generated content is now outpacing traditional...

Creator Economy Jobs Contract 25% Y-o-Y As Support Roles Decline

The creator economy job market is contracting while experiencing significant shifts in hiring patterns, according to...

Report: Short-Form Content Dominates As Cross-Category Collaborations Drive Engagement

New research from social video intelligence firm Tubular Labs highlights major trends shaping the creator economy...

Over 80% Of Social Shoppers Buy More Electronics Due To Online Ease, Snapchat Study Reveals

A total of 83% of Snapchatters report buying more electronics simply because online purchasing has become...

Wondercraft’s Oskar Serrander On ‘AI Adoption Zeitgeist’ In The Creator Economy 

“We’ve crossed the threshold where AI is no longer a novelty in content creation,” declares Oskar...

Apparel, Tech Brands Lead $15M+ NIL Market, Out2Win Reports

A comprehensive industry report from athlete marketing intelligence platform Out2Win reveals that apparel and tech brands...

Online Beauty Sales Surge As Social Media Eclipses Traditional Beauty Marketing Channels

Beauty e-commerce sales reached $33.9 billion in 2024, marking a 14% increase from the previous year,...

YouTube Serves As News Source For Nearly Half Of Taiwan Users, Report Finds

YouTube serves as a news source for 46% of Taiwanese consumers, up from 38% in 2021,...

Brands Shift Social Media Strategy Upstream As Creator Economy Matures

Social media and influencer marketing have moved from peripheral tactics to core brand-building strategies, with major...

Southeast Asia’s Digital Economy Hits $263B As Fragmented Field Reshapes Brand Engagement

Southeast Asia’s digital economy continues to expand, reaching an estimated size of $263 billion GMV with...

Australian Watchdog Delays Influencer Marketing Guidance

The Australian Competition & Consumer Commission (ACCC) has yet to deliver promised guidelines on influencer marketing...

Report: Creator Economy At Crossroads As Platforms And Creators Recalibrate Relationship

The creator economy is approaching a critical juncture in its development, with an estimated 50 million...

Creator Economy Jobs – Food Brands, Cruise Lines, And Marketing Agencies Drive New Opportunities

The creator economy continues to generate employment opportunities across diverse sectors, with companies ranging from established...

New Online Museum Chronicles The Rise Of Digital Influence From LiveJournal To TikTok

Influencer marketing agency Zorka.Agency recently launched the Museum of Digital Influence as the first-ever online archive...

Facebook Remains Leading Platform Among Americans As Users Seek Digital Balance

Facebook remains a leading platform with 86% of Americans using it, including 90% of Gen Z...

The Creator Economy’s Most Unlikely Fashion & Fitness Mogul Cassey Ho Started With A Goodbye Gift To 40 Gym Students

When Cassey Ho uploaded a 10-minute Pilates video to YouTube in 2009, she wasn’t trying to...

Report: NBA, NFL Lead In Social Media Performance, Personality-Driven Content Dominates Across All Leagues

STN Digital’s “2025 League Social Performance Report” reveals notable trends in fan engagement across the major...

Cannes Film Festival Generated $1.1 Billion In Media Impact Value, Report Finds

Marketing performance measurement company Launchmetrics has released an analysis of the 2025 Cannes Film Festival, revealing...

Launchmetrics: Bringing Measurement To Luxury Marketing

Luxury fashion and beauty brands have long faced the challenge of measuring and comparing the impact...