Awareness Tops Micro-Influencer Goals as Social SEO Campaigns Surge, Report Finds

Brands working with micro-influencers in 2025 ranked awareness growth as their primary campaign objective, while social...

Front-Loading Brand Pitches Cut Social View Rates by 44%, Research Finds

Creator agency Billion Dollar Boy finds that leading social video content with product or brand messaging...

NYC Mayor Zohran Mamdani Debuts on Twitch With ‘Talk with the People’ Series

New York City Mayor Zohran Mamdani launched a Twitch livestream series called “Talk with the People”...

‘Internet People’ Founder Myriam Roche on Building the Archive France’s Creator Economy Never Had

France’s Creator Economy is roughly 20 years old. Until recently, no one had tried to document...

Max Verstappen’s Nürburgring 24 Debut Ranks Among Top 5 Sports Streams of 2026

The 2026 ADAC RAVENOL 24h Nürburgring attracted 759,480 peak concurrent viewers and ranked fifth among all...

From Solo Hosts to Variety Shows: 16 Creator Economy Experts on Where Live Commerce Goes Next

TikTok Shop’s U.S. live-selling format has largely centered on long streams built around solo hosts, repeated...

UK Podcast Viewers Turn to Smart TVs as Living Room Consumption Rises

A new survey from Signal Hill Insights and FlightStory finds that smart televisions have become the...

Brands Face Copyright Liability for Influencer Music Use as Platform Gaps Leave Exposure Unmanaged

A legal theory advanced in Sony Music’s 2023 lawsuit against beauty brand OFRA Cosmetics is drawing...

Creator Economy Job Radar – May 26, 2026 – Amazon, Patreon, and Influential Hiring Creator Management, Talent Partnerships, and Influencer Roles

Creator Economy hiring activity in late May spans platform companies, talent agencies, and consumer brands as...

Southeast Asian Creators Accuse Influencer Marketing Platform Partipost of Withholding Campaign Payments

Singapore-based Influencer Marketing platform Partipost is facing public criticism from content creators across Southeast Asia who...

EU Council Creator Access Plan Raises Transparency Questions From Journalist Group

The Council of the European Union is opening parts of its high-level meetings to content creators,...

IAB UK Launches Creator Training Program as Brand Investment in Influencer Partnerships Rises

IAB UK has launched a Creator Qualification, an industry-backed training program designed to help content creators...

California Gubernatorial Candidate Tom Steyer Faces Complaint Over Undisclosed Influencer Payments

California’s Fair Political Practices Commission (FPPC) is investigating Tom Steyer’s gubernatorial campaign over allegations that it...

Creator Economy Event Calendar – May 25, 2026 – VidCon, Cannes, Craft + Commerce, and More

June 2026 brings Creator Economy, Influencer Marketing, and sponsorship programming to cities across North America and...

Disney+ Closes Gap With Netflix and Prime Video as Creator Push Accelerates

Disney+ posted its strongest annual market share gain in the U.S. subscription streaming market during the...

40% of Brands Are Invisible on TikTok and Refluenced Says Smaller Creators May Be the Fix

Gen Z is quietly replacing Google with TikTok for product discovery, and most brand influencer strategies...

UK Podcast Listeners Recall Ads at Near-Parity With Broadcast TV, New Study Finds

Podcast advertising in the United Kingdom reaches a larger, more commercially responsive audience than previously measured,...

VidCon Names Markiplier, Philip DeFranco, Michelle Phan, and Cassey Ho as 2026 Hall of Fame Inductees

VidCon has announced the second annual class of its Hall of Fame, naming creator and filmmaker...

VidCon or Cannes Lions? 18 Creator Economy Leaders Weigh the Festival Trade-Off

VidCon and Cannes Lions are increasingly competing for attention from the same Creator Economy teams, but...

Podcast Listening Moves Into Daily Habits as Comedy, Sports Gain Ground, Data Shows

Podcast listening is becoming more embedded in everyday routines as Comedy and Sports audiences expand, according...

James Murdoch’s Lupa Systems Acquires New York Magazine, Vox, and Podcast Network From Vox Media

James Murdoch’s investment holding company, Lupa Systems, has agreed to acquire New York Magazine, Vox.com, and...

Creator Economy Job Radar – May 19, 2026 – TikTok, JPMorganChase, and Coty Expand Influencer Divisions, Boston Celtics Seeking Creator Academy Consultant 

Creator Economy and Influencer Marketing hiring spans financial services, luxury beauty, legacy media, gaming publishing, and...

Creator Economy Event Calendar – May 27, 2026 – SXSW London, TwitchCon Europe, Hollywood Creator Summit, and More

The final days of May and the first week of June 2026 bring a concentrated run...

Creators Are the New Creative Production House. Superfiliate’s CEO Explains What That Actually Means

The brands winning at creator marketing aren’t running campaigns. According to Andy Cloyd, co-founder and CEO...

Dude Perfect, Michelle Khare Among Creator Winners at 47th Annual Telly Awards

The Telly Awards announced the winners of its 47th annual competition, naming Dude Perfect, Michelle Khare,...