Emotional Response, Early Branding Predict Creator Ad Effectiveness Better Than Engagement Rate, Study Finds 

A joint study by WPP Media, System1, and TikTok covering 1,217 paid TikTok ads across eight...

EU Opens Summit Coverage to Influencers, With Restrictions on Views, Brand Ties, and Political Ambitions

The Council of the European Union will grant social media content creators access to EU leaders’...

Beauty Brands Need 1,000-Creator Programs to Compete on TikTok Shop in 2026, Report Says

More than 30,000 beauty brands now operate on TikTok Shop globally, a density that has pushed...

Premium Music Video Delivers 2.5x More Viewer Attention Than UGC, Study Finds

UPROXX TV released a new research report at Cannes showing that premium music video on YouTube...

Sesimi CEO Andy Baker on Why Generative AI’s Brand Compliance Promise Hasn’t Been Tested at Scale 

Andy Baker’s central argument is straightforward: brands spend millions developing a centralized marketing strategy and lose...

Snap Brings AI Agents to Ads With New Campaign Tools, Creator Network

Snap Inc. has introduced a suite of AI-powered advertising capabilities, covering campaign setup, creative production, shopping...

Creative Quality Drives Nearly Half of All Incremental Advertising Sales, Research Finds

Creative impact accounts for nearly 50% of incremental sales generated by advertising, making it the single...

Creator Economy Job Radar – June 23, 2026 – Procter & Gamble, Athleta, Whatnot, Edelman, and More

This week’s Creator Economy hiring activity is led by major consumer goods companies and a global...

Communities Become Strategic Business Tool as Brand Marketers Shift Focus From Growth to Experience, Research Finds

Community platforms are moving from optional brand extensions to core business infrastructure, according to new research...

Triton Digital May 2026 U.S. Podcast Ranker: iHeart Audience Network Holds #1 With Over 66M Weekly Downloads

Triton Digital has released its “May 2026 U.S. Podcast Ranker,” covering the period from May 4...

Creator Economy Event Calendar – June 22, 2026 – Cannes Lions, VidCon, and Creator Events From France to California

The last full week of June concentrates Creator Economy programming across Europe and North America, anchored...

Are Microdramas the Creator Economy’s Quibi Moment?

The hottest pitch at Cannes Lions this year is not an AI demo. It is the...

What Accenture Song’s Whalar Acquisition and CAA’s $250M Creator Fund Signal for the Industry: 30 Professionals Respond

Within the span of a week in June 2026, two transactions placed institutional capital at the...

Music Licensing Gaps Widen as Brands Scale Content Across Platforms, Research Shows

Brands are producing more content, distributing it across more channels, and doing so faster than ever....

TV & Film Podcasts Outperform Broader Entertainment Category in Ad Sales Data, Report Finds

Oxford Road released its latest ORBIT rankings, identifying 15 Entertainment & Media podcasts that outperform a...

VidCon Partners With Lighthouse Edutainment to Address Social Media’s Mental Health Impact

VidCon has announced a programming partnership with Lighthouse Edutainment ahead of its annual Anaheim event, scheduled...

YouTube Accounts for 40% of Podcast Discovery as Social Video Displaces Traditional Channels, Study Finds

YouTube accounted for 40% of favorite-show discovery among U.S. podcast listeners, roughly double the share of...

Dolphin Entertainment, Kynetic Media Ventures Launch Creator-Focused Film & TV Studio

Dolphin Entertainment and Kynetic Media Ventures have launched Graviteur Studios, a production venture focused on creator-led...

AI Slop Accounts for 59% of TikToks Shown to New Users, per Report

Kapwing’s latest research found that AI-generated, low-quality videos account for 59% of the first TikToks served...

Podcast Audiences Are Buying Into the Host … Brands May Need to Do the Same

A new Edison Research report on podcast consumption shows a medium that is growing across age...

Creators Split Between Amazon and TikTok Shop Ahead of Prime Day, Survey Finds

Creator commerce has organized around two distinct ecosystems led by Amazon and TikTok Shop, with paid...

Pete Buttigieg Joins VidCon Anaheim 2026 for Fireside Chat on Politics and the Creator Economy

VidCon has added Secretary Pete Buttigieg to the speaker lineup for VidCon Anaheim 2026, scheduled for...

Instagram Views Up 27% in Early 2026 as Publishing Increases, Report Finds

Instagram views grew 27%, and interactions climbed 19% in early 2026 compared to the same period...

The 10 Fastest-Growing Australian Instagram Accounts of May 2026

Loui Burke topped Australia’s May growth chart with more than 500,000 new followers, more than doubling...

Creator Economy Job Radar – June 16, 2026 – Beast Industries, Red Bull, Gray Media, and More

Creator Economy and Influencer Marketing hiring spans global brands, legacy media, creator platforms, and content production...