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[REPORT] Nearly 40% Of Surveyed Americans Demand Transparency From AI Influencers – How Brands Are Responding
July 17, 2024A new survey by The Influencer Marketing Factory reveals that 36% of respondents believe artificial intelligence...
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[REPORT] Influencers 1.9x More Likely To Shop On Amazon Weekly – What This Means For Brands
July 17, 2024A new study by IZEA Worldwide reveals valuable insights into the relationship between influencers, UK consumers,...
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People’s Choice Podcast Awards For Women Opens July 31 – Here’s How To Enter
July 17, 2024The Women in Podcasting Network has announced its inaugural Women in Podcasting Awards, set to begin...
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[REPORT] 82% Of Roblox Users Love In-Experience Brand Content – Here’s Why
July 16, 2024Roblox, the popular online platform and game creation system, recently released new research findings on user...
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[REPORT] Authenticity Vs. Follower Count: The Shifting Priorities In Influencer Marketing
July 16, 2024A new report from Sprout Social reveals shifting priorities in influencer marketing. Generational differences are emerging...
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[REPORT] The ‘Sweet Spot’ For Brand Engagement In TikTok Trends
July 16, 2024A new report from Billion Dollar Boy (BDB), a global creative agency, reveals insights into the...
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The Hidden Reach Of Snapchat: What VideoAmp Integration Reveals About Gen Z
July 15, 2024Snap announced a partnership with media measurement company VideoAmp, offering new insights into Snapchat’s user base...
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[REPORT] Top 3 Factors That Make Canadians Trust Influencer Recommendations
July 15, 2024A new report by IZEA Worldwide reveals the key factors that drive trust in influencer marketing...
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European Trade Bodies United: What This Means For The Future Of Influencer Marketing
July 13, 2024In late May, several European creator economy trade associations formed the European Influencer Marketing Alliance (EIMA)...
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New TikTok Threat: AI-Generated Political Hoaxes Rack Up Hundreds Of Millions Of Views
July 12, 2024A network of TikTok accounts using AI-generated voiceovers to spread political misinformation has amassed over 380...
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[REPORT] 5 Key Factors Experts Say Make Or Break Influencer Partnerships
July 12, 2024A new study by researchers from the International School of Management, “Decision-making factors for responsible, consumer-focused...
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[REPORT] YouTube Ads Drive 2X More Purchases Than TV – What Marketers Need To Know
July 9, 2024A new report from Precise TV reveals that YouTube significantly influences parents’ purchasing decisions with children...
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[REPORT] Human Influencers Earn 46X More Than AI: The Shocking Gap In Social Media Marketing
July 3, 2024Twicsy’s new study, “AI Influencers Are Growing Fast But Still Far Behind Their Human Counterparts,” reveals...
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[REPORT] Top 4 Factors Influencing Travel Decisions In 2024
July 3, 2024The Growth Distillery, a market research firm, has released a new report detailing the shifting state...
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CreatorFest: The Event Promising to Bridge the Creator-Entrepreneur Gap
July 1, 2024Stem Media founder & CEO Patrick Israel is launching CreatorFest to connect content creation and business...
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[REPORT] Food & Drink Reign Supreme: 30% Of Consumers Prefer This Influencer Content
July 1, 2024A new report from Sprout Social, which surveyed 2,000 consumers and 300 influencers across the US...
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[REPORT] Nielsen & Raptive Uncover The Secret Sauce Behind Creator Websites’ 66% Brand Fit Score
July 1, 2024Nielsen, a global measurement and data analytics company, and Raptive, a media company specializing in creator...
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[REPORT] Emotion Drives Brand Memory: New Research Uncovers The Secret To Influencer Marketing Success
June 28, 2024Influencer, a marketing agency specializing in creator partnerships, has released new research demonstrating the effectiveness of...
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[REPORT] Black Voter Disinformation Crisis: 3 Key Narratives Threatening 2024 Engagement
June 28, 2024A new report from Onyx Impact, titled “The Black Online Disinformation Landscape 2024,” identifies three key...
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TikTok Fame Isn’t What It Used To Be: Going Viral Doesn’t Guarantee Success?
June 28, 2024Viral success no longer translates into mainstream fame as quickly as it once did. Industry experts...