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Indie Beauty Brands Redefine Creator Marketing With Community-First Approach
October 22, 2025Indie beauty brands are steadily gaining market share in the creator economy through strategic approaches to...
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Singapore Digital Landscape Reveals Key Shifts In Consumer Marketing Engagement
October 21, 2025Singapore’s position as a global digital leader is creating distinctive patterns in consumer engagement across marketing...
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GCC Influencer Market Jumps 75% As Lifestyle Creators Lead Growth
October 21, 2025The Gulf Cooperation Council (GCC) region now hosts 263,000 monetized social media influencers, representing a roughly...
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Singapore Report: Video Outperforms All Ad Formats Throughout Marketing Funnel
October 17, 2025AnyMind Group’s “Singapore Digital Landscape 2025” report reveals that video formats consistently outperform all other media...
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UNESCO Trains Iraqi Women To Combat Online Hate Through Digital Content
October 17, 2025UNESCO equipped 184 women content creators, journalists, and civil society leaders in Iraq with media literacy...
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OpenAI’s Sora 2 App Divides Creator Economy: Nine Industry Experts Weigh In
October 16, 2025OpenAI has entered a new phase of AI content development with its Sora app, a social...
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South Korea Reports Over 4,000 High-Earning YouTubers, Tax Scrutiny Follows
October 16, 2025The number of South Korean YouTubers earning over 100 million won ($70,261) annually has surpassed 4,000,...
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Signal Awards 2025: Michelle Obama, Jon Stewart, And Top Creators Lead Podcast Industry Honors
October 15, 2025The Signal Awards announced its fourth annual honors today, recognizing podcasts across multiple genres with participation...
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B2B Brands Tap TikTok Humor, Employee Content To Capture Millennial Buyers
October 15, 2025According to HubSpot, 83% of marketers say short-form video (like TikTok, Reels, Shorts) is integral to...
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Mipcom 2025: Creator Economy Takes Center Stage
October 14, 2025YouTube has secured a prominent position at this year’s Mipcom, the international content market running October...
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Romanian Influencer Market Reaches Saturation As Sponsored And Organic Content Blur
October 14, 2025Romania’s influencer marketing industry is entering a saturation phase, with audiences increasingly unable to distinguish between...
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Creator Content Now Powers Entire Marketing Ecosystem, Outperforming Brand Assets, Survey Shows
October 14, 2025Creator content has transformed from platform-specific posts to becoming the central engine powering marketing strategies across...
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TikTok Drives 2.35x Higher Return Than Reported By Traditional Attribution, Study Finds
October 13, 2025Business technology consulting firm WorkMagic’s analysis of more than 100 lift tests conducted in the past...
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Gaming Creators Demand Personalization Over Mass Pitches, Survey Finds
October 13, 2025Gaming content creators across Europe express willingness to cover games without payment, but only when brands...
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Livestreaming’s New Reality: Platforms Converge As YouTube’s Market Share Falls Below 50%
October 10, 2025The livestreaming industry is undergoing homogenization, with major platforms increasingly resembling one another in terms of...
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The Hidden Cost Of Viewbotting: How Fake Audiences Undermine Trust In Live Streaming, Influencer Marketing
October 9, 2025Trust has become the essential foundation of the creator economy. However, this foundation faces a significant...
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NIL Athletes Emerge As Gen Z’s Most Trusted Influencers, Report Finds
October 9, 2025The rise of Name, Image, and Likeness (NIL) policies in collegiate athletics has created a new...
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Thailand Influencer Awards Spotlights Creator Economy Amid AI Challenges
October 8, 2025Thailand’s creator economy, valued at 45 billion baht (~$1.3 billion) in 2024, takes center stage as...
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Why Brands’ Gifting Strategies Are Falling Flat (And How To Fix Them)
October 8, 2025A new industry report finds that while 94% of brands engage in product seeding to influencers,...
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Study Maps Emerging News Creator Economy, Defining Roles And Financial Benchmarks
October 8, 2025FT Strategies and WAN-IFRA, with support from the Google News Initiative, published a study that categorizes...
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The Operational Gap: BDB Research Shows Key Challenges Brands Face When Scaling Creator Marketing Efforts
October 7, 2025Despite 71% of U.S. marketers now investing more than $1 million annually in creator marketing, many...
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Syracuse University Launches First Academic Center Dedicated To Creator Economy Education
October 7, 2025Syracuse University established the United States’ first academic center focused on the creator economy, positioning the...
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NBA On Prime Seeks Local Content Creators For Inaugural Season’s Real-Time Coverage
October 7, 2025NBA on Prime has launched a recruitment drive for local content creators to capture real-time moments...
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YouTuber Casey Neistat Warns OpenAI’s Sora Could Flood Social Media With ‘AI Slop’
October 7, 2025Popular YouTuber Casey Neistat is raising concerns about OpenAI’s newly launched Sora app, which he describes...
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Creator Marketing Enters ‘Era Of Efficacy’ As Budgets Surge 171% Y-o-Y, per CreatorIQ Report
October 3, 2025A new industry report from CreatorIQ reveals that creator marketing investments have increased by 171% year-over-year,...
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