Tent Creator Summit, billed as the largest conference for the Spanish-speaking Creator Economy, will hold its third edition on October 27, 2026, at BA Ferial (Costa Salguero) in Buenos Aires.
The one-day event will run across four stages with more than 40 panels, talks and workshops, and a speaker lineup of 150+, up from 130+ at the previous edition. Organizers expect more than 7,000 attendees, including 3,500-plus content creators, 1,500+ brand executives, 1,500+ agency executives, 200+ platform executives, 500+ entrepreneurs, and 500+ journalists. Platform partners confirmed for the event are YouTube, Meta, TikTok, Spotify and Twitch.
Tent is part of TecWeek Buenos Aires, the city’s week of technology and creative-industry events, and is produced by Happy Together Studio under Director Sol Santoro.
The event’s debut, Edition I, held October 24, 2024, at Usina del Arte, drew more than 1,000 creators and 40+ speakers across 25 talks and three stages, with YouTube, Meta and TikTok appearing alongside Argentine streaming channels Luzu, OLGA and Blender. Edition II, held November 13, 2025, at Costa Salguero, attracted more than 7,000 attendees, 130+ speakers across 38 panels and workshops, 50+ brand and platform activations, and more than 10,000 social mentions in a single day, per the company. Speakers at that edition included creators Agus Casal, Ángeles Nuñez Chas, Chiara Guillemi, Kevsho and Nati Jota, alongside executives from YouTube, Meta, TikTok, Spotify, Twitch, Mercado Libre, Unilever, L’Oréal, Samsung, Sony and Dove.
Mercado Libre, often described as the “Amazon of Latin America,” served as Edition II’s main sponsor and used the event to recruit for its “Affiliate & Creator Program,” signing up more than 1,000 creators on-site, according to Tent. Other brands that have backed Tent include Naranja X, Samsung, Dove, Sony Alpha, Corona, DIRECTV/DGO, Pepsi, Revlon, Winclap, Sharpie and Mercedes-Benz, with media partners OLGA, Blender, Luzu, Infobae, Telefe, Atlántida and Forbes.
For Edition III, the company describes the program as retaining last year’s one-day, four-stage format while adding a larger international speaker roster and a heavier emphasis on brand activations, creator programs and dealmaking. The event’s website lists more than 20 brands activating and six allied platforms for this edition, alongside general-admission tickets, sold through Ticketek Argentina, and sponsor packages for brands and agencies.
Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.
Tent Creator Summit, billed as the largest conference for the Spanish-speaking Creator Economy, will hold its third edition on October 27, 2026, at BA Ferial (Costa Salguero) in Buenos Aires.
The one-day event will run across four stages with more than 40 panels, talks and workshops, and a speaker lineup of 150+, up from 130+ at the previous edition. Organizers expect more than 7,000 attendees, including 3,500-plus content creators, 1,500+ brand executives, 1,500+ agency executives, 200+ platform executives, 500+ entrepreneurs, and 500+ journalists. Platform partners confirmed for the event are YouTube, Meta, TikTok, Spotify and Twitch.
Tent is part of TecWeek Buenos Aires, the city’s week of technology and creative-industry events, and is produced by Happy Together Studio under Director Sol Santoro.
The event’s debut, Edition I, held October 24, 2024, at Usina del Arte, drew more than 1,000 creators and 40+ speakers across 25 talks and three stages, with YouTube, Meta and TikTok appearing alongside Argentine streaming channels Luzu, OLGA and Blender. Edition II, held November 13, 2025, at Costa Salguero, attracted more than 7,000 attendees, 130+ speakers across 38 panels and workshops, 50+ brand and platform activations, and more than 10,000 social mentions in a single day, per the company. Speakers at that edition included creators Agus Casal, Ángeles Nuñez Chas, Chiara Guillemi, Kevsho and Nati Jota, alongside executives from YouTube, Meta, TikTok, Spotify, Twitch, Mercado Libre, Unilever, L’Oréal, Samsung, Sony and Dove.
Mercado Libre, often described as the “Amazon of Latin America,” served as Edition II’s main sponsor and used the event to recruit for its “Affiliate & Creator Program,” signing up more than 1,000 creators on-site, according to Tent. Other brands that have backed Tent include Naranja X, Samsung, Dove, Sony Alpha, Corona, DIRECTV/DGO, Pepsi, Revlon, Winclap, Sharpie and Mercedes-Benz, with media partners OLGA, Blender, Luzu, Infobae, Telefe, Atlántida and Forbes.
For Edition III, the company describes the program as retaining last year’s one-day, four-stage format while adding a larger international speaker roster and a heavier emphasis on brand activations, creator programs and dealmaking. The event’s website lists more than 20 brands activating and six allied platforms for this edition, alongside general-admission tickets, sold through Ticketek Argentina, and sponsor packages for brands and agencies.
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