Mark Your Calendars With These Industry Events In July 2025

Several major events are scheduled this July, offering opportunities for content creators, marketers, and other industry...

Your Dream Entry-Level Creator Economy Job Is Waiting (14 Open Positions)

The creator economy’s expansion has created numerous internship opportunities across established companies and emerging startups. Major...

Short-Form Growing On YouTube While TikTok Engagement Remains Consistent Across All Video Lengths, Data Shows

Recent research analyzing millions of videos across major platforms reveals differing video content strategies and engagement...

Denmark To Ban Influencer Campaigns Promoting Unhealthy Food To Children Under 15

The Danish government announced plans to introduce legislation banning advertisements promoting unhealthy food and drinks to...

GreenRoom Legal Finds Niche In Creator-First Representation 

Will Hanisch and partner Joe Craciun launched GreenRoom Legal in 2019 after discovering digital creators were...

The Art & Science Of Creative Strategy: Motion’s ‘Make Ads That Convert’ Returns

Motion’s virtual event “Make Ads That Convert” returns May 27-June 4, 2025, featuring expert workshops on...

Southeast Asian Tourism Authorities Tap Into Influencer Marketing As Competition For Travelers Intensifies

South Asian foreign tourism agencies intensify efforts to attract Vietnamese travelers ahead of summer, leveraging digital...

Global Podcast Economy Reaches $7.3 Billion, Driven By Video And Consumer Revenue

The global podcast economy generated $7.3 billion in revenue in 2024, with the U.S. accounting for...

AI Engines Show Varied Approaches To User-Generated Content, Analysis Finds

A new Search Engine Land analysis of almost 8,000 AI citations reveals significant differences in how...

Next Stage Of Influencer Marketing Hinges On Organizational Change, Not Technology, Report Reveals

Influencer marketing’s next stage depends more on organizational transformation than technological advancement, according to findings from...

ALO Yoga, Influencers Hit With $150M Class Action Lawsuit Over Undisclosed Paid Social Media Campaigns

A class action lawsuit filed in federal court in Illinois targets popular athleisure brand ALO Yoga...

Mexico Seeks Compensation From MrBeast For Using Ancient Maya Sites In Chocolate Ad

Mexico is demanding compensation from YouTuber MrBeast‘s production company for allegedly using the country’s ancient archaeological...

Experts Bring Legal Issues To Light As Creator Economy Grows

Legal experts at Alt Legal’s 2025 I ♡ Trademarks Conference Influencer Marketing Panel have identified a...

Part Two – In Search Of Better ROI, Experts Say Brand-Creator Deals Must Go Beyond Metrics

Brands face mounting pressure to optimize creator partnerships as investments surge – according to a World...

UBS Reveals Instagram Metrics Could Predict Investment Returns

UBS Evidence Lab’s latest report, ‘A Millennial’s Guide to Instagram,’ identifies a correlation between social media...

Group RFZ Launches Tool To Measure Individual Influencer Post Performance, Impact

Digital measurement firm Group RFZ has announced a new service in Content Lens, a tool designed...

HubSpot’s INBOUND 2025 Heads To San Francisco With Lineup Including Amy Poehler, Sean Evans, And Dario Amodei

Image credit: HubSpot HubSpot is moving its flagship INBOUND conference to San Francisco for the first...

Major Brands, Influencer Firms Sign Updated Marketing Code Of Conduct

The Incorporated Society of British Advertisers (ISBA) and the Influencer Marketing Trade Body (IMTB) have announced...

Emplifi Survey: Generational Gaps To Pose Challenges For Brands With One-Size-Fits-All Approach 

A new survey report from the social media management platform Emplifi, which polled nearly 1,000 U.S....

CEO LinkedIn Presence Varies Widely Across Europe, Study Shows

Switzerland tops the list of countries with the highest concentration of chief executive officers on LinkedIn,...

The Birth Of Creator IPOs: What Does GigaStar’s $1.3M YouTube Creator Raise Mean For Creator Financing?

YouTube creator Mr. Hand Pay (Jason Boehlke) recently closed a $1.3 million funding round by selling...

Part One – Eager to Maximize ROI on Influencer Marketing Investments? Experts Share Diverse Perspectives on How to Optimize Brand-Creator Deals

Recent research reveals important developments in brand-creator partnerships. While Dash Social highlights the growing influence of...

UK Influencer Ad Disclosure Compliance Still Lags Despite Modest Gains

Fewer than three in five influencer advertisements on Instagram and TikTok in the UK are adequately...

Influencer Reveals 88% of Creators Still Operate as Side Hustlers Despite Industry Growth

Influencer, a global marketing agency, recently released new research highlighting key insights into the creator economy...

Winmo Launches ‘Influencer Insights’ Feature To Give Brands Early Advantage In Creator Partnerships

Winmo introduces Influencer Insights, a new feature within its Sponsorship Hub that provides visibility into influencer-brand...