Cannes Lions Expands Creator Awards With Five New Categories For 2025

The Cannes Lions International Festival of Creativity is rebranding its Social & Influencer Lions as the...

Circle Announces Creator Path Summit With 12 Industry Experts

Circle, a community platform for creators and brands, is organizing the Creator Path Summit scheduled for...

Utah Enacts New Legislation Protecting Children Of Influencers Following Ruby Franke Case

Utah is implementing new protections for children of online content creators following the child abuse conviction...

Former Dentsu Aegis CEO Jerry Buhlmann Joins Precise TV As Non-Executive Chairman To Drive U.S. Expansion

Precise TV, the contextual video ad tech platform, has appointed Jerry Buhlmann as Non-Executive Chairman to...

Brad Canning Named Chair Of AiMCO’s New Creator Advisory Sub-Committee

Image: Brad Canning The Australian Influencer Marketing Council (AiMCO) has named award-winning content creator Brad Canning...

Support For TikTok Ban Down 16% In Two Years As Americans Weigh Security Concerns Against Free Speech

Public support for banning TikTok in the United States has fallen over the past two years,...

Report: Japanese Podcast Listeners Growing, Younger Demographic Tuning In

The fifth "Podcast Report in Japan" survey reveals podcast usage reaching 17.2% of internet users in...

Report Shows Shift From Reach To Relationships In Creator Marketing

The influencer marketing industry is shifting beyond mere reach metrics toward deeper audience connections, according to...

TikTok Shop Drives Over $700 Annual Spend Per User, Research Shows

PartnerCentric’s new research, surveying 1,002 Americans aged 18-60, reveals that 37% of TikTok users have purchased...

IPL 2025 To See $66 Million In Influencer Marketing Spend, Research Shows

Brands are expected to invest $66 million (₹550 crore) in influencer-led campaigns during the Indian Premier...

Study Analyzes Role Of Micro-Influencers In Shaping Gen Z Perspectives

New research from Temple University suggests that companies targeting Gen Z consumers may achieve better results...

TikTok Algorithm Surprise: Longer Videos Outperform Short-Form Content, Study Reveals

An analysis of 1.1 million TikTok videos reveals that despite the platform's reputation for brief content,...

Study Shows How Podcast ‘Super Listeners’ Drive Marketing ROI

Podcast "super listeners" who consume more than eight hours of content weekly show higher engagement with...

Micro-Influencers: What Makes Them Top ROI Drivers

YAAP Report Shares Roadmap For Influencer Marketing In 2025

YAAP Digital has released a comprehensive report on influencer marketing based on interviews with 50 CMOs...

Research Highlights Vital Gaps Between Creators And Brands

New research from Influencer Ltd. highlights challenges and opportunities in the growing creator economy, where brands...

Must-Attend Creator Economy Events In April 2025

The creator economy's prominence at this year’s SXSW—evidenced by overflowing YouTube sessions and creator-centered brand activations—demonstrates...

Digital Deception: How Trolls And Bots Shape Public Opinion

A comprehensive literature review published in the European Scientific Journal reveals how trolls and bots manipulate...

Report Reveals Next Frontier For Brand-Creator Partnerships 

A new report from EMARKETER highlights the growing opportunity for brands in YouTube's short-form video space. ...

Lunar X: Building The ‘21st Century Disney’ For The Creator Economy

Economics Explained—YouTube's largest economics channel—recently premiered a feature-length documentary on CuriosityStream featuring interviews with former White...

Mom 2.0 Summit: Where Connections Create Career-Defining Opportunities

Disney executives offering jobs. Netflix representatives scouting talent. Book deals signed over coffee. Mom 2.0 Summit...

Spotter Showcase: Invite-Only Event To Connect Top Creators With CMOs And Agency Leaders

Spotter is launching its first-ever Spotter Showcase, an invite-only event connecting CMOs and agency leaders with...

AiMCO’s Sold-Out Influencer Events Signal The Return To In-Person Connection, Beauty’s Digital Renaissance

The Australian Influencer Marketing Council’s (AiMCO) recent beauty influencer breakfast sessions exposed the creator economy’s hunger...

UTA Sports Teams Join Forces With Teamworks Influencer For NIL Initiative

The University of Texas at Arlington has launched the Makin' Bucks Exchange program in partnership with...

College Sports Sponsorships: Women Lead Brand Deal Volume While Men Command Higher Engagement

A new report from athlete marketing intelligence platform Out2Win shows striking shifts in the college basketball...