After iShowSpeed’s Visit, Hong Kong Chief Executive Vows Support For Social Media Promotion

Hong Kong’s Chief Executive, John Lee Ka-chiu, announced that the city will provide "any possible help"...

Study Reviews Social Media Performance Of Petfluencers Vs. Human Influencers

A recently published study in the Journal of Advertising Research reveals that animal influencers, or ‘petfluencers’,...

Beauty Brands Leverage Influencer Partnerships For Heightened Consumer Impact

Content from influencers and creators deliver higher returns than brand-owned channels across the beauty industry, according...

Creator Economy Job Market Rebounds In Q1 2025, New York Emerges As Top Hub

The creator economy job market showed signs of recovery in the first quarter of 2025, with...

WFA Research Finds 54% Of Brands Planning Increased Influencer Marketing Spending In 2025

Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise, according...

Celebrity Brands Leading Digital Conversation In 2025

Kanye West's Yeezy leads the pack of celebrity-owned brands generating the most digital engagement in 2025,...

Cannes Lions Expands Creator Awards With Five New Categories For 2025

The Cannes Lions International Festival of Creativity is rebranding its Social & Influencer Lions as the...

Circle Announces Creator Path Summit With 12 Industry Experts

Circle, a community platform for creators and brands, is organizing the Creator Path Summit scheduled for...

Utah Enacts New Legislation Protecting Children Of Influencers Following Ruby Franke Case

Utah is implementing new protections for children of online content creators following the child abuse conviction...

Former Dentsu Aegis CEO Jerry Buhlmann Joins Precise TV As Non-Executive Chairman To Drive U.S. Expansion

Precise TV, the contextual video ad tech platform, has appointed Jerry Buhlmann as Non-Executive Chairman to...

Brad Canning Named Chair Of AiMCO’s New Creator Advisory Sub-Committee

Image: Brad Canning The Australian Influencer Marketing Council (AiMCO) has named award-winning content creator Brad Canning...

Support For TikTok Ban Down 16% In Two Years As Americans Weigh Security Concerns Against Free Speech

Public support for banning TikTok in the United States has fallen over the past two years,...

Report: Japanese Podcast Listeners Growing, Younger Demographic Tuning In

The fifth "Podcast Report in Japan" survey reveals podcast usage reaching 17.2% of internet users in...

Report Shows Shift From Reach To Relationships In Creator Marketing

The influencer marketing industry is shifting beyond mere reach metrics toward deeper audience connections, according to...

TikTok Shop Drives Over $700 Annual Spend Per User, Research Shows

PartnerCentric’s new research, surveying 1,002 Americans aged 18-60, reveals that 37% of TikTok users have purchased...

IPL 2025 To See $66 Million In Influencer Marketing Spend, Research Shows

Brands are expected to invest $66 million (₹550 crore) in influencer-led campaigns during the Indian Premier...

Study Analyzes Role Of Micro-Influencers In Shaping Gen Z Perspectives

New research from Temple University suggests that companies targeting Gen Z consumers may achieve better results...

TikTok Algorithm Surprise: Longer Videos Outperform Short-Form Content, Study Reveals

An analysis of 1.1 million TikTok videos reveals that despite the platform's reputation for brief content,...

Study Shows How Podcast ‘Super Listeners’ Drive Marketing ROI

Podcast "super listeners" who consume more than eight hours of content weekly show higher engagement with...

Micro-Influencers: What Makes Them Top ROI Drivers

YAAP Report Shares Roadmap For Influencer Marketing In 2025

YAAP Digital has released a comprehensive report on influencer marketing based on interviews with 50 CMOs...

Research Highlights Vital Gaps Between Creators And Brands

New research from Influencer Ltd. highlights challenges and opportunities in the growing creator economy, where brands...

Must-Attend Creator Economy Events In April 2025

The creator economy's prominence at this year’s SXSW—evidenced by overflowing YouTube sessions and creator-centered brand activations—demonstrates...

Digital Deception: How Trolls And Bots Shape Public Opinion

A comprehensive literature review published in the European Scientific Journal reveals how trolls and bots manipulate...

Report Reveals Next Frontier For Brand-Creator Partnerships 

A new report from EMARKETER highlights the growing opportunity for brands in YouTube's short-form video space. ...