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Lunar X: Building The ‘21st Century Disney’ For The Creator Economy
March 14, 2025Economics Explained—YouTube’s largest economics channel—recently premiered a feature-length documentary on CuriosityStream featuring interviews with former White...
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Mom 2.0 Summit: Where Connections Create Career-Defining Opportunities
March 13, 2025Disney executives offering jobs. Netflix representatives scouting talent. Book deals signed over coffee. Mom 2.0 Summit...
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Spotter Showcase: Invite-Only Event To Connect Top Creators With CMOs And Agency Leaders
March 13, 2025Spotter is launching its first-ever Spotter Showcase, an invite-only event connecting CMOs and agency leaders with...
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AiMCO’s Sold-Out Influencer Events Signal The Return To In-Person Connection, Beauty’s Digital Renaissance
March 11, 2025The Australian Influencer Marketing Council’s (AiMCO) recent beauty influencer breakfast sessions exposed the creator economy’s hunger...
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UTA Sports Teams Join Forces With Teamworks Influencer For NIL Initiative
March 10, 2025The University of Texas at Arlington has launched the Makin’ Bucks Exchange program in partnership with...
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College Sports Sponsorships: Women Lead Brand Deal Volume While Men Command Higher Engagement
March 7, 2025A new report from athlete marketing intelligence platform Out2Win shows striking shifts in the college basketball...
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Legal Experts To Address Legal Complexities In The Creator Economy
March 6, 2025Four prominent intellectual property attorneys are set to share expertise on name, image, and likeness (NIL)...
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Poppi’s Super Bowl Influencer Outreach Offers Valuable Marketing Lessons, Experts Say
March 4, 2025A marketing campaign by prebiotic soda brand Poppi has ignited an unprecedented controversy after the company...
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Fashion Week Spotlight: Influencers Take Over Milan And Paris Runways
March 3, 2025Recent fashion weeks in Milan and Paris showcased the growing influence of celebrity ambassadors on brand...
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Exuma Capital Taps R30 Brands To Expand Into Wellness Through Creator Marketing
March 3, 2025Exuma Capital Partners leads a new investment in R30 Brands, marking the private equity firm’s strategic...
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Digital Talent Industry Reaches Record Growth As Brands Shift To Creator-Led Strategy
March 3, 2025The digital talent management industry (DTMI) expanded by 15% in 2024, with influencer marketing spend hitting...
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Australian Influencer Marketing Council Welcomes Four New Members
February 28, 2025The Australian Influencer Marketing Council (AiMCO) has expanded its member base to over 120 partners with...
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Creator Partnerships Emerge As Essential Social Media Strategy For Brands In 2025
February 28, 2025Content creators are quickly becoming the driving force behind social media engagement for brands, with impressive...
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Tribeca X Awards Extends Deadline For Creator Submissions To March 4
February 28, 2025Tribeca Festival has announced an extended deadline for its tenth annual Tribeca X Awards, giving social...
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YouTube Dominates Gen Alpha Media Consumption, New Research Shows
February 27, 2025YouTube commands 78% of viewership among U.S. children aged 2-12, according to Precise TV’s Winter 2024/2025...
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TikTok Shows Highest ROI Among Digital Channels In Nordic Markets, Dentsu Study Finds
February 26, 2025A new marketing mix modeling study conducted by Dentsu reveals that TikTok delivers the strongest short-term...
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Research Shows Nearly A Third Of Influencer Followers Buy On Social Platforms
February 26, 2025A new YouGov survey of 2,000 UK consumers, part of a report commissioned by British creative...
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American Influencer Council Releases Inaugural Creator Economy Leaders’ List
February 25, 2025The American Influencer Council (AIC), in partnership with HypeAuditor, has released a list of the top...
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Study Forecasts Retail Media Becoming Cornerstone Of Consumer Goods Marketing
February 21, 2025The “2025 State of Retail Media” report, released by marketing technology firm Skai, examines how brands...
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The Great Algorithm Revolt: How Creators Are Breaking Free From Platform Control
February 21, 2025Creators are actively shifting away from algorithm-dependent platforms as they seek more direct control over their...
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Social Media Platforms Top News Source For EU Youth, Surpass Traditional Media Outlets
February 21, 2025Recent research from the European Parliament Youth Survey reveals a significant shift in how young Europeans...
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Dubai Press Club Gathers Top Local And International Influencers And Content Creators
February 21, 2025Dubai Press Club (DPC) hosted a gathering of prominent digital content creators and social media personalities...
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News Influencers Draw Regular Audience, But Recognition Remains Fragmented
February 20, 2025Recent research from Pew Research Center revealed that 21% of U.S. adults regularly consume news from...
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TikTok Creators With Mid-Sized Followings Dominate Platform, Study Shows
February 19, 2025A new study from Pew Research Center reveals that mid-tier content creators, not mega-influencers, represent the...
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India’s Creator Economy Surges 322% In Four Years, Research Shows
February 18, 2025New research from influencer marketing platform Qoruz reveals India’s creator economy has expanded from 962,000 influencers...
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