Report: Short-Form Content Dominates As Cross-Category Collaborations Drive Engagement

New research from social video intelligence firm Tubular Labs highlights major trends shaping the creator economy...

Over 80% Of Social Shoppers Buy More Electronics Due To Online Ease, Snapchat Study Reveals

A total of 83% of Snapchatters report buying more electronics simply because online purchasing has become...

Wondercraft’s Oskar Serrander On ‘AI Adoption Zeitgeist’ In The Creator Economy 

"We've crossed the threshold where AI is no longer a novelty in content creation," declares Oskar...

Apparel, Tech Brands Lead $15M+ NIL Market, Out2Win Reports

A comprehensive industry report from athlete marketing intelligence platform Out2Win reveals that apparel and tech brands...

Online Beauty Sales Surge As Social Media Eclipses Traditional Beauty Marketing Channels

Beauty e-commerce sales reached $33.9 billion in 2024, marking a 14% increase from the previous year,...

YouTube Serves As News Source For Nearly Half Of Taiwan Users, Report Finds

YouTube serves as a news source for 46% of Taiwanese consumers, up from 38% in 2021,...

Brands Shift Social Media Strategy Upstream As Creator Economy Matures

Social media and influencer marketing have moved from peripheral tactics to core brand-building strategies, with major...

Southeast Asia’s Digital Economy Hits $263B As Fragmented Field Reshapes Brand Engagement

Southeast Asia's digital economy continues to expand, reaching an estimated size of $263 billion GMV with...

Australian Watchdog Delays Influencer Marketing Guidance

The Australian Competition & Consumer Commission (ACCC) has yet to deliver promised guidelines on influencer marketing...

Report: Creator Economy At Crossroads As Platforms And Creators Recalibrate Relationship

The creator economy is approaching a critical juncture in its development, with an estimated 50 million...

Creator Economy Jobs – Food Brands, Cruise Lines, And Marketing Agencies Drive New Opportunities

The creator economy continues to generate employment opportunities across diverse sectors, with companies ranging from established...

New Online Museum Chronicles The Rise Of Digital Influence From LiveJournal To TikTok

Influencer marketing agency Zorka.Agency recently launched the Museum of Digital Influence as the first-ever online archive...

Facebook Remains Leading Platform Among Americans As Users Seek Digital Balance

Facebook remains a leading platform with 86% of Americans using it, including 90% of Gen Z...

The Creator Economy’s Most Unlikely Fashion & Fitness Mogul Cassey Ho Started With A Goodbye Gift To 40 Gym Students

When Cassey Ho uploaded a 10-minute Pilates video to YouTube in 2009, she wasn't trying to...

Report: NBA, NFL Lead In Social Media Performance, Personality-Driven Content Dominates Across All Leagues

STN Digital’s “2025 League Social Performance Report” reveals notable trends in fan engagement across the major...

Cannes Film Festival Generated $1.1 Billion In Media Impact Value, Report Finds

Marketing performance measurement company Launchmetrics has released an analysis of the 2025 Cannes Film Festival, revealing...

Launchmetrics: Bringing Measurement To Luxury Marketing

Luxury fashion and beauty brands have long faced the challenge of measuring and comparing the impact...

From ‘Social’ To ‘Interest’ Media: Jonatan De Boer On The State Of The Creator Economy

Fresh from moderating a thought-provoking panel at VidCon 2025, Jonatan de Boer, Partner at 3Rivers, shared...

‘Dune’ Leaps To Twitch: How Film IP Powered ‘Awakening’ To Over 9M Hours Watched In Launch Week

The recently launched "Dune: Awakening" survival MMO that launched on June 5 captured 9.2 million hours...

Creator Economy Live East Announces Full Agenda For August Event

Creator Economy Live East has released its complete agenda for the upcoming August 6, 2025, event...

Experts’ Take On Why Creative Freedom Is Key To A Brand-Creator Collaboration That Delivers

Creative freedom has emerged as a potential flashpoint in the creator economy, with recent research revealing...

Mongolia Makes First Appearance On Cannes Lions Jury

Mongolia has achieved representation at the Cannes Lions International Festival of Creativity for the first time,...

Report: 95% Of Creators Embrace Direct-To-Fan Models As Creator Economy Matures

A report released by Epidemic Sound reveals that 95% of full-time and part-time creators are engaging...

Creator-Led Fashion Event Expands At VidSummit 2025

Theorist and parent company Lunar X announced the return of “Creators in Fashion,” partnering with VidSummit...

How Social Media Creators Influence News Consumption In 2025