Influencers Outpace Celebrities 2.5 To 1 In Follower Growth [REPORT]

A new report from sports and entertainment intelligence platform SponsorUnited reveals that influencers are gaining followers...

Why Young Musicians Are Gravitating Towards TikTok, YouTube [REPORT]

A new generation of music creators is shifting away from traditional streaming platforms, instead favoring social...

Podcast Ad Consumption Translates To Actual Purchases In Over 50% Of Daily Listener Cases Globally [REPORT]

A new global study by podcast company Acast, released for International Podcast Day on September 30,...

California Extends Child Star Law To Social Media

California Governor Gavin Newsom recently signed two bills in Los Angeles. The bills alter how minors...

Half Of Creators Adjust Content for 2024 Election – Collective Voice’s Clair Sidman Explains The Shift

Collective Voice’s latest report reveals a notable shift in how consumers engage with political content online....

Creators Reveal How AI Is Fueling Their Imagination [REPORT]

A new study conducted by Radius for YouTube reveals how creators leverage AI in their work,...

Podcast Power: 85% Of Registered Voters Trust Podcasts More Than Any Other Media [REPORT]

Podcast agency Voxtopica’s new study reveals that registered voters in the United States are embracing podcasts...

The Hollywood Reporter, iHeartRadio Announce Exclusive Event for A-List Influencers, Creators

The Hollywood Reporter (THR) and iHeartRadio are launching a new event celebrating top digital creators and...

California Governor Signs Bill That Significantly Impacts How Minors Use Social Media Platforms

California Governor Gavin Newsom has signed a bill that could significantly alter how minors in the...

TikTok Ad Explosion: Research Shows Brands Are Getting 15X More Eyeballs Than On Facebook

TikTok video ads generate 15 times more impressions than Facebook and Instagram Reels ads, according to...

Influencer Drug Ads Under Fire: Senators Call For FDA Warnings In New Bill

Senators Richard Durbin (D-Illinois) and Mike Braun (R-Indiana) are introducing legislation to curb deceptive prescription drug...

Study Uncovers Why Top Influencers’ Personal Posts Outperform Sponsored Content

Recent research reveals that authentic content drives engagement for social media influencers, with personal posts significantly...

What’s Next After The White House Creator Summit? Industry Calls For Policy Support

The White House recently hosted its inaugural Creator Summit, marking a significant moment for creators, influencers,...

De-Influencing Trends: How Brands Can Maintain Consumer Trust

The rise of “de-influencing” reflects a growing consumer demand for authenticity and mindful consumption, challenging brands...

How Economic Uncertainty Is Reshaping Influencer Content [REPORT]

A new report from We Are Social, a global socially-led creative agency, reveals that economic uncertainty...

Gen Z Is Ditching Google For ‘Social Searching’ — Here’s Where They’re Going Instead

Research conducted by Forbes Advisor and Talker Research in April 2024 and analyzed by Bernstein Research...

Lower Costs, Higher Engagement: The Truth About Fast-Paced Influencer Marketing [REPORT]

New research from influencer marketing agency Obviously reveals that quick-turn content creation campaigns can lead to...

TikTok’s E-commerce Expansion: Industry Experts Weigh In On Opportunities And Strategies

TikTok’s expansion into e-commerce is reshaping how brands and creators engage with consumers, offering new monetization...

Influencers Cash In On Lies And Misinformation As Algorithms Amplify False Claims

A new book by researcher Renée DiResta sheds light on how social media influencers can shape...

Webby Awards Introduces “Creators,” “Brand Of The Year” Categories, Expands “Video & Film” For 29th Annual Event

The Webby Awards, dubbed “the Internet’s highest honor” by The New York Times, is launching its...

Election Year Shakeup: Why Consumers Are Seeing More Political Content From Influencers [REPORT]

A new survey by Collective Voice reveals that 61% of consumers have noticed increased election-related content...

28% Of U.S. Creators Tapped For Political Content: Is This The ‘Influencer Election’? [REPORT]

A new study by global creator agency Billion Dollar Boy, which surveyed over 4,000 consumers and...

YouTube Gaming Viewership Hits Record 6 Billion Monthly Views – What’s Driving The Surge? [REPORT]

Social media analytics firm Tubular has released its “The State of Social in H2 2024” report,...

6 Right-Wing Influencers Unknowingly Worked For Russian Front, Feds Say

U.S. prosecutors allege that six conservative influencers with millions of followers unknowingly worked for a company...

84% Of TikTok Brand Videos Are Flopping, DAIVID Study Reveals Why

A new study by creative effectiveness platform DAIVID finds that 84% of branded content on TikTok...