Platform

Elon Musk Halts X Plan to Prioritize Local Impressions in Creator Revenue Payouts After Backlash

X reversed course on a proposed update to its creator monetization program within hours of the...

Brand

From Followers to Shelf Space: Bonkers Toys’ Lisa Berlin Wright on What Creator Licensing Actually Requires

The toy aisle has always been a lagging indicator of culture. By the time a character...

Commentary

Creator Economy, Influencer Marketing, and Social Media Events to Watch in May 2026

May 2026 brings a dense stretch of conferences and summits targeting marketing professionals, platform practitioners, content...

Tech

Popular, Not Famous: How Tiltify’s $100M Fundraising Year Redefines Creator Philanthropy

Michael Wasserman, co-founder and CEO of Tiltify, entered 2026 with a milestone that had seemed improbable...

Platform

Meta Pulls ‘Horizon Worlds’ From Quest Headsets, Shifts Platform to Mobile Only

Meta is removing “Horizon Worlds” from its Quest VR headsets by June 2026, redirecting the social...

Talent Collectives

Creator Economy Veterans Behind TalentX, YMU Form Independent Talent Firm Glossary Artists

A group of former TalentX and YMU Entertainment executives has launched Glossary Artists, an independent talent...

Agency

The Paul Harville Group’s Gigi Harville: Stop Labeling Creators and Start Building Brands

When Gigi Harville founded The Paul Harville Group in 2012, TikTok didn’t exist, Instagram was barely...

Agency

Status MGMT’s Max Elk on Why Creators Are the Next Generation of Talent and What That Demands From Management

Max Elk believes talent management for digital creators has largely adopted the same model that governed...

Platform

Snapchat Unveils Nominees for Inaugural Snappy Awards, Honoring Top Creators Across 20 Categories

Snapchat has released the full list of nominees for the first-ever Snappy Awards Show, set to...

Agency

From Casting to Creator Infrastructure: How Holy Marketing Is Turning Influencer Campaigns Into Owned Media

Most brands still treat Influencer Marketing like a media buy: select a creator, rent their audience...

Platform

YouTube Surpasses Disney to Become World’s Largest Media Company, Research Shows

YouTube generated an estimated $62 billion in revenue in 2025, surpassing The Walt Disney Co.’s media...

Platform

YouTube Expands AI Likeness Detection to Government Officials, Journalists, and Political Candidates

YouTube has announced the expansion of its likeness detection technology to a pilot group of government...

Brand

Samsung Brings 140 Influencers to San Francisco to Launch Galaxy S26 Ultra Through Creator-Led Campaign

Samsung Electronics hosted 140 influencers from 35 countries at its #TeamGalaxy Connect 2026 event in San...

Agency

Play.Works Pushes Creator Content Into the Living Room With ‘Law By Mike’

Play.Works has launched “Law By Mike,” the legal education creator with more than 17 million YouTube...

Tech

Loti AI, Underscore Talent Partner to Defend Creator Likeness in the Age of Deepfakes

Deepfakes were once framed as a future problem. Today, they represent an operational risk for agencies...

Commentary

Indonesia to Ban Social Media Access for Under-16s

Indonesia will restrict children under 16 from accessing social media and other online platforms starting March...

Agency

Meet the Couple Behind FARQ, the Talent Agency Pushing for a New Standard in Creator Representation

As CEO and founder of FARQ, Georgia Farquharson has built a boutique talent agency around what...

Strategy

Pocket.watch Founder Chris M. Williams: The Kids Industry Is Finally Building Around Creator-Born Brands

For years, conversations about YouTube creators and kids entertainment happened on the margins. They unfolded in...

Influencer

Learning in Public: How Mike Boyd Built a Sustainable YouTube Business on Curiosity

When Mike Boyd uploaded his first video documenting himself learning a new skill as quickly as...

Commentary

Fixated Acquires Creator Monetization Platform Elevate to Expand Subscription, Community Infrastructure

Fixated, a creator management company and content studio, has acquired Elevate, a creator monetization platform specializing...

Agency

QYOU Media Launches Performance Media Unit to Scale Creator Campaigns Across Paid Channels

Creator marketing and performance media company QYOU Media has launched QYOU Amplify, a new business unit...

Commentary

57 Experts on Brand Safety in the Creator Economy: What Brands Still Get Wrong

Brand Safety has moved from a secondary concern to a board-level priority as creator marketing shifts...

Talent Collectives

Ex-Hartbeat President Bryan Smiley Launches Hard Carry Media To Build Multi-Platform Brands For Gen Z Men

Bryan Smiley, former President and Chief Content Officer of Kevin Hart’s Hartbeat, has launched Hard Carry...

Brand

Kidscreen Summit 2026: Where The Kids Creator Economy Meets Traditional Media

Children’s entertainment is no longer confined to a single distribution model. Characters now debut on YouTube,...

Tech

GameSquare Acquires Creator Tech Platform TubeBuddy From BENlabs

GameSquare Holdings, Inc. has entered into an asset purchase agreement with BENlabs to acquire TubeBuddy, an...