Influencer

Why Destene And Brandon Chose Content Creation Over Corporate Offices

Destene Sudduth used to stare at spreadsheets in human resources while her husband Brandon analyzed financial...

Technology

Pocket.watch Launches AI Initiatives To Help Creators Monetize Content Licensing

Pocket.watch, the kids and family media company behind franchises such as “Ryan’s World” and “Love, Diana,”...

Commentary

Creator Economy Jobs July 2025: Entertainment Giants And Tech Platforms Expand Creator Operations

The creator economy hiring wave continues into July, with major entertainment companies and technology platforms driving...

Platform

Roblox Launches IP Licensing Platform Connecting Creators With Major Entertainment Brands

Roblox has introduced a new licensing platform that streamlines how intellectual property (IP) holders can partner...

Platform

Twitch Begins Testing Vertical Video Format To Compete With TikTok, Instagram Reels

Twitch, the Amazon-owned livestreaming service, is testing vertical video streams with a select group of creators...

Brand

Logitech G Launches #Creators4BIPOC Initiative With Masterclasses, Tournaments, And Creator Support Programs

Logitech G kicked off its sixth annual #Creators4BIPOC movement this July, introducing a program designed to...

Agency

Why Blogapalooza Tapped Into The Power Of Community To Build Its Creator Network In The Philippines

Blogapalooza has established a network of over 50,000 content creators across the Philippines by prioritizing relationships...

Brand

WildBrain: Connecting Content Creation, Audience Engagement, And Global Licensing To Build Lasting Kids’ Franchises

WildBrain has developed an integrated business approach to building enduring kids’ franchises. The kids’ and family...

Commentary

Mapping The Creator Economy: Janis Mjartans On The Systems Powering Creator Businesses

Janis Mjartans, founder of Audience Monetize, a solo venture where he helps content creators and coaches...

Commentary

Over Half Of Full-Time Creators Earn Below U.S. Living Wage Despite $250B Industry, NeoReach Finds

More than half of full-time content creators (56.55%) earn below the U.S. “living wage” threshold of...

Talent Collectives

The Bright Side Of Creator Management: Unpacking Bridget Jarecki’s ‘Humanizer’ Approach

Bridget Jarecki witnessed talented creators being dropped from agency rosters simply because they didn’t generate enough...

Influencer

Social Media Creator Eric Sedeno Joins UTA As Agency Expands Digital Roster

TikTok and Instagram creator Eric Sedeno has signed with United Talent Agency (UTA) for representation in...

Platform

YouTube Phases Out Trending Page, Shifts To Category-Specific Charts Amid Changing Viewer Habits

YouTube is retiring its Trending page in favor of category-specific charts, responding to shifting content discovery...

Influencer

Asmongold Multi-Streams His Way To Top Spot In North American Rankings

Zack “zackrawrr”, better known as Asmongold, emerges as North America’s most-watched streamer in Q2 2025, accumulating...

Commentary

Creator Economy M&A Activity Surges 73% In First Half Of 2025

The creator economy mergers and acquisitions (M&A) market is experiencing significant growth in 2025, with transaction...

Commentary

Insomnia Labs Secures $12M To Bring Blockchain-Powered Financing To Content Creators

Blockchain technology firm Insomnia Labs has received $12 million in funding to launch CreatorFi, a platform...

Commentary

Spotter Appoints Walmart Connect Executive As New CRO To Scale Creator Ad Business

Los Angeles-based creator financing platform Spotter has announced the appointment of Jodie Stocker Kennedy as its...

Commentary

TIME Launches Inaugural TIME100 Creators List Featuring Most Influential Creators

TIME magazine has unveiled its inaugural TIME100 Creators list, recognizing 100 of the most influential digital...

Commentary

Strategic Vision: Co-Founder And CEO Ben Lee On Why The Business Of Creativity Joined Whalar Group

The acquisition of The Business of Creativity by Whalar Group, announced in late May, combines educational...

Agency

Qoruz Introduces Creator Brand Fit Index For Tailored Influencer Partnerships

Influencer marketing platform Qoruz has launched the Creator Brand Fit (CBF) Index, a framework designed to...

Technology

Streamlabs Eliminates Fees With New Sponsorship Platform For Creators, Brands

Logitech G-owned live streaming software platform Streamlabs introduces “Streamlabs Sponsorships,” a new platform that connects content...

Commentary

Reserve These Dates for Not-to-be-Missed Creator Economy Events in August

Scale up your creator economy initiatives by attending industry-focused events this August. Connect with the right...

Commentary

Report: Short-Form Content Dominates As Cross-Category Collaborations Drive Engagement

New research from social video intelligence firm Tubular Labs highlights major trends shaping the creator economy...

Talent Collectives

Why Kai Plunk’s Elevate Puts Creator Relationships Before Revenue

“We’re putting people over profit and choosing the decisions that make the most sense for our...

Talent Collectives

Shine Talent Group’s Jess Hunichen Advocates For Creator Value

In 2015, Jess Hunichen, hailing from Australia, met Emily Ward in Toronto through a mutual friend...