Commentary

Publishers Explore Hybrid Creator Models As Video And Personality Gain Priority, Reuters Institute Finds

Traditional news organizations are reassessing production, distribution, and talent strategies within journalism as the creator economy...

Technology

Tech Company SuperAwesome Acquires Starglow Media To Expand Into Kids & Family Audio Content

SuperAwesome has acquired Starglow Media, an independent ecosystem of kids’ and family audio content. The deal...

Platform

Threads Tests Basketball Game For Direct Messages

Meta is developing an in-message basketball game for Threads as the company continues expanding features on...

Platform

Amazon Launches Creator Brand Program In UAE Through Partnership With Creators HQ

Amazon Ads and Creators HQ have launched the Amazon Creators Foundry, a program enabling UAE-based content...

Commentary

The 15 Fastest-Growing UK Instagram Accounts Of December 2025

Millie Bobby Brown gained 3.6 million Instagram followers in December 2025, outpacing Anthony Joshua’s 2.2 million...

Strategy

How Wicked Saints Studios Turned A Mission-Driven Game Into A Creator-Embedded Campaign For Real-World Connection

Wicked Saints Studios does not view creators as a marketing channel layered on top of a...

Agency

Inside Kindly Collective’s ‘High-Trust’ Model For Wellness Creators

Kirsten McNeill did not set out to build a talent agency, but after nearly a decade...

Commentary

TheBurntPeanut Tops 2025 VTuber Rankings As Western Creators Gain Ground, Data Shows

American streamer TheBurntPeanut accumulated 60.2 million hours watched in 2025 to lead all Virtual YouTubers, according...

Commentary

Collabstr Report: TikTok Campaigns Plummet As Brands Pivot To UGC

Brands cut TikTok-specific campaigns by 48% in 2025 while user-generated content (UGC) collaborations surged 133%, according...

Influencer

Adin Ross, Drake Face Class-Action Lawsuit Over Alleged Stake Casino Streaming Scheme

Two Virginia residents filed a class-action lawsuit in federal court accusing music artist Drake, streamer Adin...

Agency

TuManag3r: Building A Cross-Market Creator Economy Agency For Spanish-Speaking Talent

TuManag3r operates across Spain, Latin America, and North America with a mandate that goes beyond traditional...

Influencer

FaZe Clan Loses Six Influencers As Contract Negotiations With HardScope Collapse

Six influencers departed FaZe Clan on Christmas Day after failed contract negotiations with new management, marking...

Platform

LinkedIn Bets On Games To Build Professional Connections, Daily Habits

When LinkedIn introduced in-platform games in May 2024, the move appeared, at first glance, out of...

Influencer

Kyasia Watson On Turning Roblox Creation Into A Sustainable Fashion Business

Kyasia Watson joined Roblox in 2009, when she was eight years old, drawn by a banner...

Commentary

European Creator Economy Poised To Reach $157B By 2032, Report Finds

Europe’s creator economy is projected to reach $157.3 billion by 2032, up from $32.8 billion in...

Talent Collectives

Bridging Streaming And Culture: Inside MemeHouse LA’s TwitchCon Takeover

During TwitchCon 2025 in San Diego, one of the most active livestream operations of the weekend...

Platform

YouTube Global Culture & Trends 2025: Platform Highlights Creator Innovation And Regional Content Shifts

YouTube has released its annual “Global Culture & Trends Report” for 2025, analyzing the platform’s most-subscribed...

Platform

Twitch Seeks NYC Partnership Specialist For Creator Expansion Initiative

Twitch is accepting applications for a Partnerships Specialist position in New York City, focused on expanding...

Strategy

How CreatorIQ Found That Creator Buzz Can Predict Sports Champions

For six consecutive years, CreatorIQ’s data has predicted every Major League Baseball World Series winner before...

Influencer

The Art Of Being Unapologetic: Nyyxxii On Fame, Cosplay, And Cultivating A Loyal Digital Kingdom

When Courtney Shepherd, known online as “Nyyxxii,” first opened her Twitch dashboard, she didn’t have a...

Brand

Lottery Operator Allwyn Seeks Influencer Marketing Agency For UK, European Markets

Lottery operator Allwyn launched a search for an agency to handle social media and influencer marketing...

Technology

How NexTide Plans To Make Livestreaming Safe Enough For Big-Brand Advertising

Alexander Guerrero believes livestreaming deserves the same legitimacy as television or digital display. As founder and...

Commentary

Side Hustlers Turn To AI, Social Platforms To Build ‘5-To-9’ Creator Businesses

Canva has released new research in partnership with PureSpectrum showing 44% of U.S. professionals earn income...

Agency

How GravitasQ Is Empowering TikTok’s Next Generation Of Streamers

When Dipesh Pattni decided to pivot his marketing agency toward TikTok Live, the move looked like...

Commentary

BRIDGE Summit 2025: A Global Bet On The Future Of Media, Creators, And Content

The BRIDGE Summit 2025 is positioning itself as one of the most ambitious attempts yet to...