Influencer

Maizen’s JJ & Mikey Moves From YouTube Gaming to Global Franchise in pocket.watch Deal  

Pocket.watch and Maizen are turning JJ & Mikey, the animated duo from Maizen’s YouTube gaming channel,...

Commentary

Creator Economy Job Radar – May 5, 2026 – Nintendo, 2K Games, and Kraken Lead Hiring as Gaming, Crypto, and Beauty Brands Scale Creator Programs

Creator Economy and Influencer Marketing hiring spans gaming publishers, crypto platforms, talent management firms, social commerce...

Agency

SoaR Gaming Spent 15 Years Building a Fanbase. Now Brands Are Coming to It

Oliver Silverstein, co-founder of Eleven Holdings, has spent more than a decade watching brands struggle to...

Agency

Open World’s Justin Smith on Why the Gaming Industry’s Biggest Creator Marketing Problem Isn’t Budget

What does it mean to do creator marketing well in gaming when most brands still can’t...

Influencer

MrBeast Seeks VP of Brand Partnerships to Lead Gaming Division

Beast Industries, the holding company behind MrBeast’s media and consumer ventures, has posted an opening for...

Commentary

Japanese Streaming Market: YouTube Gaming Dominates, Kick Surges, VTubers Rival Human Streamers

Stream Hatchet’s latest report on Japan’s livestreaming market finds YouTube Gaming capturing nearly 60% of all...

Talent Collectives

Gaming Network Bent Pixels Acquires Snapchat Publisher Sunny State Agency in $23M Deal

Bent Pixels has acquired Sunny State Agency (SSA) in a transaction valued at more than $23 million,...

Platform

Snap Acquires Rec Room Assets to Bolster AR Hardware Push as Social Gaming Platform Shuts Down

Snap Inc. has acquired select assets from Rec Room Inc. following the Seattle-based company’s announcement that...

Commentary

Live Streaming Becomes iGaming’s Fastest-Growing Marketing Channel, Per Report

Live streaming platforms have emerged as a key arena for iGaming brand visibility, with gambling and...

Commentary

YouTube Gaming Viewership Hits Record 8.8 Billion Hours in 2025, Data Shows

Platform accounts for nearly 1 in 4 hours watched on live-streaming gaming platforms; sponsored stream viewership...

Agency

G&B Digital Management Expands Roster With Nine Creator Signings Spanning Photography, Gaming, and Lifestyle

G&B Digital Management, a Los Angeles-based talent management firm, has signed nine new creators to its...

Agency

Gaming Marketing Consultancy Open World Acquires Influencer Platform Drope.me to Scale Creator Campaigns

Open World, the marketing consultancy division of Loaded Holdings, Inc., has acquired the Influencer Marketing platform...

Talent Collectives

Night Raises $70M To Expand Creator Management Into Gaming, Music, And Live Events

Creator-focused talent management firm Night has raised $70 million in a new financing round, per The...

Agency

Sassy Chap Games Signs With CAA To Expand Creator-Led Gaming IP Across Film, TV, And Beyond

Sassy Chap Games has signed with Creative Artists Agency (CAA) to represent its portfolio of gaming...

Talent Collectives

A Team And Agency Under One Roof: How Jordan Lazarus Is Scaling Xen’s Creator-First Gaming Model

Xen is a New York-based creator network and esports organization built around a simple premise: gaming...

Technology

Gaming Network FGN Acquires Creatraction To Add Creator Marketing To Rural Broadband Gaming Platform

FGN Inc. (Fiber Gaming Network) has acquired Creatraction in a deal that combines esports infrastructure with...

Influencer

Press X To Create: How VinceJG Turned Retro Gaming Into A Digital Art Movement

The screen flickers. A PlayStation startup sound hums beneath a grainy hip-hop beat, and for a...

Strategy

YouTube Science Channel ‘Veritasium’ Expands Into Tabletop Gaming With Kickstarter Launch

Veritasium, a YouTube science channel with nearly 20 million subscribers and over 40 million monthly views,...

Influencer

From Gaming With Friends To Featured Creator: FANFAN’s Five-Year Journey On Twitch

Fiona Fan started streaming on Twitch with a computer that could barely handle the software and...

Brand

NASCAR Partners With Night To Launch ‘NASCAR 25 Creator Series’ Featuring Top Gaming Streamers

NASCAR and creator media company Night are launching “NASCAR 25 Creator Series,” a competitive streaming series...

Commentary

Gaming Creators Demand Personalization Over Mass Pitches, Survey Finds

Gaming content creators across Europe express willingness to cover games without payment, but only when brands...

Technology

Howl Surpasses $100M Creator Payout Milestone With Focus On Gaming, Tech, And Wellness

Creator commerce platform Howl has paid out $100 million to creators and generated $1.1 billion in...

Talent Collectives

How Fenix Down is Removing Barriers Between Gaming Creators and Brands

Janessa Christine watched as her creators struggled with relentless streaming schedules and business management demands while...

Technology

How inStreamly is Helping Brands and Creators Capitalize on Audience Attention in Gaming

inStreamly is a Polish-based platform that facilitates connections between brands and audiences through gaming livestreams at...

Brand

State Farm’s Creator Gaming Show Returns With Kai Cenat, Custom Prizes, And Charity Competition

State Farm’s “Gamerhood” returns for its fourth season on August 1, building on the success of...