Platform

Roblox Partners With Mental Health Organizations to Expand Youth Well-Being Support

Roblox announced new mental health partnerships and platform features in May, coinciding with Mental Health Awareness...

Commentary

Creator Economy Event Calendar – June 8, 2026 – VidCon, Cannes Lions, Craft + Commerce, and More

The mid-June calendar brings a mix of in-person and virtual events targeting independent creators, brand marketers,...

Platform

YouTube Brings Creator Premieres Format to Europe, Pitching German Creators as Prime-Time TV Alternative

YouTube held its first European Creator Premieres event in Berlin on June 2, bringing approximately 70...

Platform

Snap Names Anmol Malhotra Global Head of Content and Partnerships

Snap Inc. has promoted Anmol Malhotra to Global Head of Content and Partnerships, giving him oversight...

Commentary

YouTube Daily Usage Surpasses Netflix Worldwide

YouTube overtook Netflix in average daily minutes per user in 2025, reaching 99.1 minutes per day...

Tech

How Wicked Saints Is Using Real-World Quests to Turn Games Into Brand Activation Channels

Brands entering gaming are used to a particular trade-off: high engagement, near-zero conversion. Roblox, Minecraft, and...

Agency

Glossary Artists Signs Psychologist-Podcaster Dr. Patrice Le Goy and Creator-Dietitian Ayat Sleymann

Glossary Artists, the independent talent management firm founded by former TalentX and YMU Entertainment executives, has...

Platform

Minecraft Launches Affiliate Program With impact.com to Pay Creators for Marketplace Sales

Minecraft has launched its first affiliate program, giving creators, publishers, educators, and other partners a way...

Influencer

Inside The Sorority Girlz, a Creator Collective Turning Group Chat Support Into Brand Leverage 

The mental health check-in arrives in the group chat without warning. Someone drops a GIF of...

Commentary

Creator Economy Job Radar, June 2, 2026: Meta, Coca-Cola, TikTok, Duolingo, and More

Major platforms and consumer brands are driving Creator Economy hiring in early June, with Meta, TikTok,...

Strategy

From 800 Attendees to 32,000: How Dream Con Became a Creator-Led Pop Culture Platform

Eight years ago, four organizers behind Dream Con spent a full year planning an event in...

Commentary

NYC Mayor Zohran Mamdani Debuts on Twitch With ‘Talk with the People’ Series

New York City Mayor Zohran Mamdani launched a Twitch livestream series called “Talk with the People”...

Influencer

YouTube Franchise Spy Ninjas Commits $25 Million to Content Expansion, Hires Former Jubilee Media COO

Qlay Co., the parent company behind the YouTube franchise “Spy Ninjas,” announced it is investing $25...

Commentary

Creator Economy Job Radar – May 26, 2026 – Amazon, Patreon, and Influential Hiring Creator Management, Talent Partnerships, and Influencer Roles

Creator Economy hiring activity in late May spans platform companies, talent agencies, and consumer brands as...

Commentary

Creator Economy Event Calendar – May 25, 2026 – VidCon, Cannes, Craft + Commerce, and More

June 2026 brings Creator Economy, Influencer Marketing, and sponsorship programming to cities across North America and...

Commentary

Creator Economy Job Radar – May 19, 2026 – TikTok, JPMorganChase, and Coty Expand Influencer Divisions, Boston Celtics Seeking Creator Academy Consultant 

Creator Economy and Influencer Marketing hiring spans financial services, luxury beauty, legacy media, gaming publishing, and...

Commentary

Creator Economy Event Calendar – May 27, 2026 – SXSW London, TwitchCon Europe, Hollywood Creator Summit, and More

The final days of May and the first week of June 2026 bring a concentrated run...

Commentary

VidCon Returns to Anaheim for 15th Annual Event With Twitch, Snap, Spotify Execs, Debut Brand Match Accelerator

VidCon will return to the Anaheim Convention Center on June 25-27, 2026, for its 15th annual...

Influencer

MrBeast Hosts Invite-Only Advertiser Event During TV Upfronts Week in Push for Larger Brand Deals

Beast Industries hosted a breakfast for top brand and advertising executives at Penthouse 45 in Manhattan...

Commentary

Creator TV Sports’ Creator Poker Championship Set for CBS Sports Network Premiere

Creator TV Sports, the studio label of Creator TV, Sabio Holdings’ creator-led streaming network, will air...

Commentary

Creator Economy Job Radar – May 12, 2026 – Starbucks, L’Oréal, and Fetch Are Bolstering Creator, Influencer Divisions

Creator Economy and Influencer Marketing hiring spans enterprise consumer brands, beauty companies, rewards platforms, agencies, and...

Agency

NewGen Bolsters U.S. Talent Department With Two Senior Hires From Kinetic Group, Bad Moon Talent

Creator agency NewGen has added two senior hires to its New York office, expanding a U.S....

Commentary

MENA Live-Streaming Audience Grows 5X in Four Years as Kick Seizes 81% Market Share

Kick has emerged as the leading live-streaming platform across the Middle East and North Africa (MENA),...

Commentary

Syracuse University Launches Creator Economy Minor

Syracuse University will offer a minor in the Creator Economy beginning in fall 2026, marking the...

Commentary

Creator Economy Event Calendar – May 4, 2026 – YouTube, Twitch, The Podcast Show: A Headline-Packed Month 

May 2026 brings a geographically wide calendar of Creator Economy, Influencer Marketing, and social media events...