Tech

Streams Charts Adds YouTube, Kick Audience Data to Its Geo and Demographics Tool

Streams Charts, a livestreaming analytics platform, has expanded its Audience Geo & Demographics tool to cover...

Talent Collectives

Talent Management Firm Night Launches Roblox Game Studio

Night, the Dallas-based talent management company that represents creators including Kai Cenat, Sam & Colby, Safiya...

Platform

Roblox Expands Creator Infrastructure From Game Development to Payments, Distribution, and AI 

Roblox is expanding the infrastructure around its Creator Economy, adding new ways for developers to get...

Platform

YouTube Expands Live Reaction Feature ‘Watch With’ to More Creators

YouTube is expanding its test of “Watch With,” a feature that lets eligible creators broadcast live...

Commentary

IMDb Adds ‘Digital Creator’ Category, Drops Film & TV Credit Requirement

IMDb has added “Digital Creator” as a professional category on IMDb and IMDbPro, opening the platform...

Tech

Empyre Founder Jake Cass Wants to Turn Fan Clipping Into a Licensed Revenue Stream for Creators

Jake Cass founded Empyre to put a license agreement between creator content and the fans who...

Platform

Roblox Previews 10 Third-Party Studio Games for Fall, From Esports Shooters to AAA-Style Racing

Roblox is bringing 10 new games from independent and incubator-backed studios to the platform this fall,...

Commentary

Club Wants Creators to Build Their Entire Business on One Platform

Club, a New York-based platform that launched its mobile app this month, is betting creators want...

Agency

SuperAwesome Introduces Well-Being Program With Free Therapy, Payment Trusts for Minor Creators

When a teenage creator working on a toy brand campaign came to SuperAwesome saying she was...

Brand

How Unilever Turned World Cup Creator Hubs Into a 2.5B-Reach Content Engine

Unilever Personal Care’s “House of Fresh” creator activation during the FIFA World Cup 2026 drew more...

Tech

Fintech Company CreatorFi Raises $45M to Institutionalize Creator Revenue as an Asset Class

CreatorFi, a fintech company that advances capital against creators’ recurring platform income, raised $45 million in...

Talent Collectives

Podium (Formerly The Roost Podcast Network) Signs Four New Creator-Led Podcasts Following Relaunch

Podium, the video-first podcast network formerly known as “The Roost Podcast Network,” has signed four new...

Commentary

Livestreaming Industry Stalls in Q2 as YouTube Live Extends Its Lead

Livestreaming viewership across major platforms was essentially flat quarter over quarter in the second quarter of...

Commentary

Creator Economy Job Radar – September 1, 2026 – TikTok, Disney, Riot Games, and More

Creator Economy and Influencer Marketing hiring for the first week of September spans major platforms, entertainment...

Influencer

PrizePicks Extends Partnership With ‘Most Influential Creator’ Druski

PrizePicks has launched a new commercial series starring comedian Druski (Drew Desbordes) to mark an extended...

Brand

Streamer PlaqueBoyMax Wins State Farm’s ‘Gamerhood’ Season 5

Streamer PlaqueBoyMax won State Farm‘s “Gamerhood” Season 5, and the insurer celebrated the victory with a...

Tech

GameSquare Relaunches Stream Hatchet as AI-Driven Creator Marketing Platform

GameSquare Holdings has rebranded its livestreaming measurement platform Stream Hatchet into “Hatchet,” a broader creator marketing...

Platform

Twitch Releases Programming for TwitchCon San Diego 2026

Twitch has released initial programming details for TwitchCon San Diego 2026, scheduled for November 13-15 at...

Commentary

New Zealand Proposes U-16 Social Media Ban, Following Australia’s Lead

New Zealand Prime Minister Christopher Luxon unveiled legislation on August 24 that would ban children younger...

Commentary

Creator Economy Job Radar – August 25, 2026 – Amazon, Epic Games, Twitch, and More

Creator Economy hiring for the week of August 25, 2026 pivots toward gaming, platform operations, and...

Influencer

MrBeast Names Former Complex Networks President Justin Killion Interim Studio Head

MrBeast Studios has named Justin Killion interim head of the division, filling part of the vacancy...

Platform

YouTube Expands 24/7 ‘Stations’ Streams Beyond Music to Creators, Podcasts, and Media

YouTube announced in an August 21 update that it is expanding “Stations,” its continuous 24/7 stream...

Commentary

Creator Economy Event Calendar – August 24, 2026 – Gamescom, Glossy Pop NYC, and a Global Influencer Marketing Awards Ceremony in London

This issue’s Creator Economy calendar spans nine events across Germany, Australia, the United Kingdom, and the...

Brand

Mattel Turns UNO Into a Twitch-Streamed Esports Tournament With $50,000 Grand Prize

Mattel has launched the UNO Championship Series, a competitive live event that reframes its card game...

Technology

NBA Take-Two Media Is Turning Basketball Culture Into a Creator-Led Entertainment Business

One of basketball’s biggest commercial opportunities, according to Andrew Perlmutter, is everything that happens when the...