Commentary

Live Streaming Viewership Up 5% Y-o-Y, Surpasses 9B Hours For First Time Since 2021

The global live streaming market has surpassed 9 billion quarterly hours watched for the first time...

Commentary

2025 AiMCO Awards Now Open With New Creator Categories

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new...

Commentary

Australia Officially Sets 16 As Minimum Age For YouTube Access

The Australian government has officially included YouTube in its social media ban for users under 16,...

Brand

Rockstar Games Is Expanding Creator Platform Team Ahead Of GTA VI Launch, Signaling Major UGC Push

Rockstar Games is actively expanding its creator platforms division with new senior roles, positioning the company...

Commentary

Livestreaming Sees Shift As Kick Joins ‘Big Four’ In Q2 2025

The global livestreaming industry maintained stability in the second quarter of 2025, generating 29.61 billion Hours...

Technology

How Bent Pixels Provides The  Infrastructure For Creators To Build Sustainable Businesses

“It all started with Shaq,” says Michael Pusateri, founder and CEO of Bent Pixels, recounting when...

Commentary

YouTube’s Had Enough Of ‘Inauthentic Content’ – 15 Experts Share Thoughts On The New Monetization Policy

YouTube has strengthened enforcement against what it now calls “inauthentic content” since July 15. However, as...

Platform

Bigo Live Expands To Latin America With First Creator Event In Mexico City

Bigo Live, the social livestreaming platform with over 500 million users across more than 150 countries,...

Influencer

What’s Behind iShowSpeed’s Mini-Hiatus From Live Streaming?

Popular livestreamer iShowSpeed announced a two-week break from content creation following an intensive European tour that...

Influencer

Why Destene And Brandon Chose Content Creation Over Corporate Offices

Destene Sudduth used to stare at spreadsheets in human resources while her husband Brandon analyzed financial...

Technology

Pocket.watch Launches AI Initiatives To Help Creators Monetize Content Licensing

Pocket.watch, the kids and family media company behind franchises such as “Ryan’s World” and “Love, Diana,”...

Commentary

Creator Economy Jobs July 2025: Entertainment Giants And Tech Platforms Expand Creator Operations

The creator economy hiring wave continues into July, with major entertainment companies and technology platforms driving...

Platform

Roblox Launches IP Licensing Platform Connecting Creators With Major Entertainment Brands

Roblox has introduced a new licensing platform that streamlines how intellectual property (IP) holders can partner...

Platform

Twitch Begins Testing Vertical Video Format To Compete With TikTok, Instagram Reels

Twitch, the Amazon-owned livestreaming service, is testing vertical video streams with a select group of creators...

Brand

Logitech G Launches #Creators4BIPOC Initiative With Masterclasses, Tournaments, And Creator Support Programs

Logitech G kicked off its sixth annual #Creators4BIPOC movement this July, introducing a program designed to...

Agency

Why Blogapalooza Tapped Into The Power Of Community To Build Its Creator Network In The Philippines

Blogapalooza has established a network of over 50,000 content creators across the Philippines by prioritizing relationships...

Brand

WildBrain: Connecting Content Creation, Audience Engagement, And Global Licensing To Build Lasting Kids’ Franchises

WildBrain has developed an integrated business approach to building enduring kids’ franchises. The kids’ and family...

Commentary

Mapping The Creator Economy: Janis Mjartans On The Systems Powering Creator Businesses

Janis Mjartans, founder of Audience Monetize, a solo venture where he helps content creators and coaches...

Commentary

Over Half Of Full-Time Creators Earn Below U.S. Living Wage Despite $250B Industry, NeoReach Finds

More than half of full-time content creators (56.55%) earn below the U.S. “living wage” threshold of...

Talent Collectives

The Bright Side Of Creator Management: Unpacking Bridget Jarecki’s ‘Humanizer’ Approach

Bridget Jarecki witnessed talented creators being dropped from agency rosters simply because they didn’t generate enough...

Influencer

Social Media Creator Eric Sedeno Joins UTA As Agency Expands Digital Roster

TikTok and Instagram creator Eric Sedeno has signed with United Talent Agency (UTA) for representation in...

Platform

YouTube Phases Out Trending Page, Shifts To Category-Specific Charts Amid Changing Viewer Habits

YouTube is retiring its Trending page in favor of category-specific charts, responding to shifting content discovery...

Influencer

Asmongold Multi-Streams His Way To Top Spot In North American Rankings

Zack “zackrawrr”, better known as Asmongold, emerges as North America’s most-watched streamer in Q2 2025, accumulating...

Commentary

Creator Economy M&A Activity Surges 73% In First Half Of 2025

The creator economy mergers and acquisitions (M&A) market is experiencing significant growth in 2025, with transaction...

Commentary

Insomnia Labs Secures $12M To Bring Blockchain-Powered Financing To Content Creators

Blockchain technology firm Insomnia Labs has received $12 million in funding to launch CreatorFi, a platform...