Agency

From Casting to Creator Infrastructure: How Holy Marketing Is Turning Influencer Campaigns Into Owned Media

Most brands still treat Influencer Marketing like a media buy: select a creator, rent their audience...

Platform

YouTube Surpasses Disney to Become World’s Largest Media Company, Research Shows

YouTube generated an estimated $62 billion in revenue in 2025, surpassing The Walt Disney Co.’s media...

Platform

YouTube Expands AI Likeness Detection to Government Officials, Journalists, and Political Candidates

YouTube has announced the expansion of its likeness detection technology to a pilot group of government...

Brand

Samsung Brings 140 Influencers to San Francisco to Launch Galaxy S26 Ultra Through Creator-Led Campaign

Samsung Electronics hosted 140 influencers from 35 countries at its #TeamGalaxy Connect 2026 event in San...

Agency

Play.Works Pushes Creator Content Into the Living Room With ‘Law By Mike’

Play.Works has launched “Law By Mike,” the legal education creator with more than 17 million YouTube...

Tech

Loti AI, Underscore Talent Partner to Defend Creator Likeness in the Age of Deepfakes

Deepfakes were once framed as a future problem. Today, they represent an operational risk for agencies...

Commentary

Indonesia to Ban Social Media Access for Under-16s

Indonesia will restrict children under 16 from accessing social media and other online platforms starting March...

Agency

Meet the Couple Behind FARQ, the Talent Agency Pushing for a New Standard in Creator Representation

As CEO and founder of FARQ, Georgia Farquharson has built a boutique talent agency around what...

Strategy

Pocket.watch Founder Chris M. Williams: The Kids Industry Is Finally Building Around Creator-Born Brands

For years, conversations about YouTube creators and kids entertainment happened on the margins. They unfolded in...

Influencer

Learning in Public: How Mike Boyd Built a Sustainable YouTube Business on Curiosity

When Mike Boyd uploaded his first video documenting himself learning a new skill as quickly as...

Commentary

Fixated Acquires Creator Monetization Platform Elevate to Expand Subscription, Community Infrastructure

Fixated, a creator management company and content studio, has acquired Elevate, a creator monetization platform specializing...

Agency

QYOU Media Launches Performance Media Unit to Scale Creator Campaigns Across Paid Channels

Creator marketing and performance media company QYOU Media has launched QYOU Amplify, a new business unit...

Commentary

57 Experts on Brand Safety in the Creator Economy: What Brands Still Get Wrong

Brand Safety has moved from a secondary concern to a board-level priority as creator marketing shifts...

Talent Collectives

Ex-Hartbeat President Bryan Smiley Launches Hard Carry Media To Build Multi-Platform Brands For Gen Z Men

Bryan Smiley, former President and Chief Content Officer of Kevin Hart’s Hartbeat, has launched Hard Carry...

Brand

Kidscreen Summit 2026: Where The Kids Creator Economy Meets Traditional Media

Children’s entertainment is no longer confined to a single distribution model. Characters now debut on YouTube,...

Tech

GameSquare Acquires Creator Tech Platform TubeBuddy From BENlabs

GameSquare Holdings, Inc. has entered into an asset purchase agreement with BENlabs to acquire TubeBuddy, an...

Agency

QYOU Media Earns TikTok Agency Partner Badge, Expanding Creator Marketing Capabilities

QYOU Media has received official TikTok Agency Partner status, granting the creator marketing company access to...

Commentary

Creator Economy Jobs February 2026: TikTok, Substack, And AI Startups Compete For Creator Talent

TikTok, Substack, and AI startups Hedra and ElevenLabs are competing for creator talent in February 2026,...

Commentary

Live Streaming Viewership Hits Four-Year High As Kick Surges And Twitch Loses Ground

Stream Hatchet’s 2025 annual report shows over 36 billion hours watched across platforms, with platform fragmentation...

Commentary

Where Live Streaming Advertising Is Heading: 3 Findings Brand Marketers Need To Know

Stream Hatchet‘s “2025 Live Streaming Trends Report,” which covers 36.4 billion hours watched across all major...

Tech

Pocket.watch Adds 8 YouTube Creators With Over 130M Subscribers To Global Distribution Network

Digital-first studio pocket.watch has announced the expansion of its creator-led content lineup, adding eight new digital...

Brand

Fanatics Sportsbook CEO: Kendall Jenner Super Bowl Ad ‘Exceeded Expectations’ With Download Spike

Fanatics Sportsbook has recorded a significant increase in app downloads following its Super Bowl campaign featuring...

Strategy

Influencer Marketing Strategist Polina Zueva On How Brands Should Approach Creator Partnerships In 2026

Influencer marketing, as Polina Zueva sees it, is no longer a discipline that can afford to...

Platform

Roblox’s Repositioning: Adults, AI, And Safety As The Platform’s Growth Drivers

Roblox’s Q4 2025 shareholder letter opens with familiar signals of platform momentum, record bookings, surging daily...

Commentary

How Mateusz Karbowy Turned Extreme Discipline Into A Credibility-First Creator Brand

A professional firefighter with the Polish State Fire Service, a competitive athlete, and the creator behind...