Commentary

Creator Economy Event Calendar – May 25, 2026 – VidCon, Cannes, Craft + Commerce, and More

June 2026 brings Creator Economy, Influencer Marketing, and sponsorship programming to cities across North America and...

Commentary

Creator Economy Job Radar – May 19, 2026 – TikTok, JPMorganChase, and Coty Expand Influencer Divisions, Boston Celtics Seeking Creator Academy Consultant 

Creator Economy and Influencer Marketing hiring spans financial services, luxury beauty, legacy media, gaming publishing, and...

Commentary

Creator Economy Event Calendar – May 27, 2026 – SXSW London, TwitchCon Europe, Hollywood Creator Summit, and More

The final days of May and the first week of June 2026 bring a concentrated run...

Commentary

VidCon Returns to Anaheim for 15th Annual Event With Twitch, Snap, Spotify Execs, Debut Brand Match Accelerator

VidCon will return to the Anaheim Convention Center on June 25-27, 2026, for its 15th annual...

Influencer

MrBeast Hosts Invite-Only Advertiser Event During TV Upfronts Week in Push for Larger Brand Deals

Beast Industries hosted a breakfast for top brand and advertising executives at Penthouse 45 in Manhattan...

Commentary

Creator TV Sports’ Creator Poker Championship Set for CBS Sports Network Premiere

Creator TV Sports, the studio label of Creator TV, Sabio Holdings’ creator-led streaming network, will air...

Commentary

Creator Economy Job Radar – May 12, 2026 – Starbucks, L’Oréal, and Fetch Are Bolstering Creator, Influencer Divisions

Creator Economy and Influencer Marketing hiring spans enterprise consumer brands, beauty companies, rewards platforms, agencies, and...

Agency

NewGen Bolsters U.S. Talent Department With Two Senior Hires From Kinetic Group, Bad Moon Talent

Creator agency NewGen has added two senior hires to its New York office, expanding a U.S....

Commentary

MENA Live-Streaming Audience Grows 5X in Four Years as Kick Seizes 81% Market Share

Kick has emerged as the leading live-streaming platform across the Middle East and North Africa (MENA),...

Commentary

Syracuse University Launches Creator Economy Minor

Syracuse University will offer a minor in the Creator Economy beginning in fall 2026, marking the...

Commentary

Creator Economy Event Calendar – May 4, 2026 – YouTube, Twitch, The Podcast Show: A Headline-Packed Month 

May 2026 brings a geographically wide calendar of Creator Economy, Influencer Marketing, and social media events...

Strategy

After Media and Commerce, Bia Granja Says Creators Are Coming for Hollywood IP

The Creator Economy has spent two decades moving through media distribution and retail. Industry veteran Bia...

Commentary

Nearly Half of Gen Alpha Trust Influencers as Much as Family on Purchases, Report Finds

New research from Influencer Marketing agency Digital Voices finds that 49% of Generation Alpha children trust...

Influencer

MrBeast Sues Toronto Production Company for $5M Over ‘Beast Games’ Dispute

MRB2024, LLC, the production company behind Jimmy “MrBeast” Donaldson’s streaming content, has filed a lawsuit against...

Talent Collectives

FiveTwoNine’s Creator Fund Is Bringing Missing Creator Economy Voices to Advertising’s Grand Stage

For years, Cannes Lions has declared itself the home of creativity. But when Becky Owen looked...

Commentary

YouTube Leads Ad Recall, Purchase Influence in U.S. Teen and Millennial Survey

YouTube outperformed competing platforms on ad recall, perceived ad quality, and purchase influence in a U.S....

Influencer

Sixteen Years, One Mission: How Dzung Lewis Built Honeysuckle Into a Food Brand That Lasts

In 2009, Dzung Lewis was sitting at a corporate finance desk she hated, quietly catering parties...

Commentary

Podcasting’s Audio-First Power Users Listen More, Recommend More, and Spend More Time With Shows

A new report from podcast industry research firm Sounds Profitable identifies a distinct listener segment it...

Talent Collectives

Fixated Acquires Studio71 U.S. From ProSiebenSat.1, Expanding Creator Network to 1,000+ Creators

Creator management company Fixated has acquired Studio71’s North American business from German media company ProSiebenSat.1 Media...

Agency

From a Facebook Page to a Billion-Strong Audience: How LADbible Outgrew Its Origins

In 2012, LADbible began as a Facebook page aimed at young men. Today, it operates multiple...

Commentary

Fashion Retailer Quince Tops Podcast Ad Spending, Sports and Comedy Dominate Genre Placements in March

Fashion retailer Quince topped podcast advertising expenditures in March 2026 with an estimated $6.57 million in...

Strategy

Why Opera GX Markets Its Browser Like a Challenger Run

The browser market is, by most measures, one of the most creatively inert categories in consumer...

Tech

How Future Today Plans to Move the Creator Economy From Phones to Living Rooms

When Vikrant Mathur and Alok Ranjan co-founded media tech company Future Today in 2006, the rest...

Agency

Alex Cooper’s Unwell Appoints Marketing Veteran Joanne Bradford as President, Expands Executive Team

Unwell, influencer Alex Cooper’s media company targeting Gen Z women, has named Joanne Bradford President, adding...

Commentary

Netflix Creator Land Grab: 23 Experts Weigh In on Top YouTube Talent Moving to Streaming

Netflix’s push into creator-led programming is moving from experimental licensing to Hollywood-style talent lockups. After signing...