Fashion retailer Quince topped podcast advertising expenditures in March 2026 with an estimated $6.57 million in spend, according to monthly rankings published by Magellan AI, a podcast advertising analytics firm. The report, which draws on data from the top 3,000 U.S. podcasts, also identified sharp month-over-month spend increases from brands including Starbucks, WebBank, and Bill.com.
Quince claimed the top position in Magellan AI’s March rankings, placing its ads primarily within comedy programming. BetterHelp followed in second place with $5.86 million, focusing its spend on sports podcasts. Amazon ranked third at $5.80 million, also targeting sports content.
Meta placed fourth at $5.20 million, with news podcasts serving as its top genre. T-Mobile rounded out the top five at $4.97 million, also in sports. Shopify, the e-commerce platform, ranked sixth at $4.86 million, with comedy as its primary genre.
Sports content dominated the genre preferences of the remaining top spenders. Public.com ($4.13 million), Intuit ($3.91 million), Progressive ($3.72 million), Comcast ($3.61 million), McDonald’s ($3.56 million), FanDuel ($3.48 million), Toyota ($3.14 million), UnitedHealth Group ($3.04 million), and online social games company VGW ($3.04 million) all ranked sports as their top advertising genre.
Movers and Shakers
Magellan AI’s secondary ranking tracks advertisers with the largest month-over-month percentage increases in spend.
WebBank recorded the highest percentage gain, rising 19,133% to $230,800 from $1,200 in the prior month. Starbucks followed with a 10,739% increase, reaching $1.24 million from $11,400. Nurture Life, a children’s meal delivery service, grew spending by 7,650% to $666,500 from $8,600.
Bill.com posted a 2,689% increase to $1.19 million from $42,800, while FastGrowingTrees.com grew 2,145% to $1.61 million from $71,900. Timberland increased spend by 2,105% to $396,900 from $18,000. Total Wine & More expanded its podcast presence by 978%, reaching $525,100 from $48,700, and Living Essentials grew 595% to $774,100 from $111,400.
Several advertisers entered podcast advertising from a zero-spend baseline in March. Telebrands ($690,600), Global Gaming League ($374,300), SkyPop ($342,100), Pestie ($357,800), and Ferguson Enterprises ($253,500) each recorded no prior-month expenditure.
Methodology: Magellan AI estimates advertising spend using a proprietary model calibrated against the top 3,000 U.S. podcasts. The model incorporates the number of ads and ad load variation per episode, episode download counts, and CPM figures reported directly by partners or modeled from show similarity rankings. Additional inputs include ad type differentiation for programmatic and run-of-network placements, podcast revenue estimates benchmarked against reported network data, and brand share-of-voice breakouts by show.
Image source: Magellan AI Full research is available here.
Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.
Fashion retailer Quince topped podcast advertising expenditures in March 2026 with an estimated $6.57 million in spend, according to monthly rankings published by Magellan AI, a podcast advertising analytics firm. The report, which draws on data from the top 3,000 U.S. podcasts, also identified sharp month-over-month spend increases from brands including Starbucks, WebBank, and Bill.com.
Quince claimed the top position in Magellan AI’s March rankings, placing its ads primarily within comedy programming. BetterHelp followed in second place with $5.86 million, focusing its spend on sports podcasts. Amazon ranked third at $5.80 million, also targeting sports content.
Meta placed fourth at $5.20 million, with news podcasts serving as its top genre. T-Mobile rounded out the top five at $4.97 million, also in sports. Shopify, the e-commerce platform, ranked sixth at $4.86 million, with comedy as its primary genre.
Sports content dominated the genre preferences of the remaining top spenders. Public.com ($4.13 million), Intuit ($3.91 million), Progressive ($3.72 million), Comcast ($3.61 million), McDonald’s ($3.56 million), FanDuel ($3.48 million), Toyota ($3.14 million), UnitedHealth Group ($3.04 million), and online social games company VGW ($3.04 million) all ranked sports as their top advertising genre.
Movers and Shakers
Magellan AI’s secondary ranking tracks advertisers with the largest month-over-month percentage increases in spend.
WebBank recorded the highest percentage gain, rising 19,133% to $230,800 from $1,200 in the prior month. Starbucks followed with a 10,739% increase, reaching $1.24 million from $11,400. Nurture Life, a children’s meal delivery service, grew spending by 7,650% to $666,500 from $8,600.
Bill.com posted a 2,689% increase to $1.19 million from $42,800, while FastGrowingTrees.com grew 2,145% to $1.61 million from $71,900. Timberland increased spend by 2,105% to $396,900 from $18,000. Total Wine & More expanded its podcast presence by 978%, reaching $525,100 from $48,700, and Living Essentials grew 595% to $774,100 from $111,400.
Several advertisers entered podcast advertising from a zero-spend baseline in March. Telebrands ($690,600), Global Gaming League ($374,300), SkyPop ($342,100), Pestie ($357,800), and Ferguson Enterprises ($253,500) each recorded no prior-month expenditure.
Methodology: Magellan AI estimates advertising spend using a proprietary model calibrated against the top 3,000 U.S. podcasts. The model incorporates the number of ads and ad load variation per episode, episode download counts, and CPM figures reported directly by partners or modeled from show similarity rankings. Additional inputs include ad type differentiation for programmatic and run-of-network placements, podcast revenue estimates benchmarked against reported network data, and brand share-of-voice breakouts by show.
Image source: Magellan AI
Full research is available here.
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