Brand

Lottery Operator Allwyn Seeks Influencer Marketing Agency For UK, European Markets

Lottery operator Allwyn launched a search for an agency to handle social media and influencer marketing...

Technology

How NexTide Plans To Make Livestreaming Safe Enough For Big-Brand Advertising

Alexander Guerrero believes livestreaming deserves the same legitimacy as television or digital display. As founder and...

Commentary

Side Hustlers Turn To AI, Social Platforms To Build ‘5-To-9’ Creator Businesses

Canva has released new research in partnership with PureSpectrum showing 44% of U.S. professionals earn income...

Agency

How GravitasQ Is Empowering TikTok’s Next Generation Of Streamers

When Dipesh Pattni decided to pivot his marketing agency toward TikTok Live, the move looked like...

Commentary

BRIDGE Summit 2025: A Global Bet On The Future Of Media, Creators, And Content

The BRIDGE Summit 2025 is positioning itself as one of the most ambitious attempts yet to...

Talent Collectives

Simon Yoxall On Building A Social-First Agency With Creator DNA At NewGen

After spending nearly 15 years at Iris Worldwide, Simon Yoxall left to find a place that...

Influencer

The Invisible Storyteller: How Primal Space’s Ewan Cunningham Makes Mesmerizing Animated Documentaries On YouTube

When Ewan Cunningham opens a new animation file, it is usually the start of a month-long...

Agency

From Influence To Ownership: Jeff Frommer’s Bet On Creator Equity

Jeff Frommer, a serial entrepreneur, wants to move creators beyond paychecks in an industry built on...

Technology

Streamlabs’ ‘Stream Shift’ Lets Creators Take Their Audience Anywhere

When live streaming first emerged, creators were often tethered to their desks by wires, monitors, and...

Commentary

Creator Content Drives India’s Tech Purchases As Consumer Trust In Influencers Reaches 71%

Indian consumers increasingly rely on creator content to make technology purchasing decisions, with 71% trusting creators...

Commentary

Denmark Proposes Introducing Sweeping Youth Social-Media Ban

Denmark’s government has announced an agreement to ban access to social media for anyone under 15,...

Technology

Manifest Financial Expands From Managing Money To Making It With Nucreator Deal

Manifest Financial’s September 2025 acquisition of AI startup Nucreator signals a new phase in how fintech...

Agency

Rich Keith Explains Fourth Floor’s Global Model For Creator-Led Game Marketing

Fourth Floor is built on the premise that influencer marketing works best when creators, brands, and...

Agency

At Day One Agency, Creativity And Credibility Collide In The Creator Era

Day One Agency has built its reputation on the premise that attention can’t be bought –...

Agency

How Adolescent Content Turned Self-Expression Into Strategy For IPSY’s ‘I Play Beauty’ Campaign

When IPSY, one of the largest beauty memberships in the United States, set out to reposition...

Influencer

How Janesha Moore Turned Her Followers Into A Movement For Automated Influence

A lifestyle influencer whose feed blends style, faith, marriage, and, more recently, training for the New...

Technology

Faved’s Media-Buying Play For Creator Brand Deals

Stephen Titus is the co-founder of Faved, a London-based media buying platform built to connect vetted...

Agency

Creativity Meets Accountability: Raela Aldea Breaks Down 18h08’s Precision Approach To Creator Marketing

In French influencer marketing, where creative flair often outpaces measurable impact, Raela Aldea wants to prove...

Influencer

From Code To Console: How Aldo Geo Built A Streaming Career Fueled By Humor And Heart

Before tens of thousands of viewers tuned in to watch him stream, Aldo Geo (@_aldogeo_) was...

Strategy

NBA 2K League Relaunches With YouTuber Jesser As Honorary Commissioner, Blending Competition And Content

NBA Take-Two Media (NBAT2), a joint venture between the National Basketball Association (NBA) and Take-Two Interactive...

Platform

Kick Partners With Rust For Platform’s First In-Game Drops Feature

Kick is introducing its native Drops functionality on November 13, enabling viewers to earn in-game rewards...

Commentary

South Africa Moves To Restrict Influencer-Led Gambling Ads

South Africa’s National Gambling Board (NGB) is preparing to introduce new restrictions on influencer-led gambling advertising...

Talent Collectives

Underscore Talent Names New Partner, Hires BuzzFeed Veteran For Social Strategy

Creator management company Underscore Talent announced two strategic leadership moves to strengthen its position in the...

Commentary

News Creators Rival Traditional Media For Audience Attention, Global Study Shows

A new study from the Reuters Institute for the Study of Journalism reveals a striking geographic...

Platform

Meta, TikTok, Snap To Comply With Australia’s Youth Social Media Ban Despite Opposition

Social media giants Meta, TikTok, and Snap announced they will implement Australia’s ban on users under...