Search results for "gaming"
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Agency
Seasoned Comms Experts Unveil Creator-Focused Agency – Find Out Their Initial Powerhouse Partners
June 17, 2024Two veteran communications professionals with decades of experience, Craig Radow and Eric Schultz, have announced the...
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Commentary
[REPORT] This Counterintuitive Influencer Strategy Drives 114X Higher Revenue Per Follower
June 14, 2024New research upends conventional marketing wisdom by showing that brands generate significantly higher revenue per follower...
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Brand
Sin City’s MGM Reinvents Itself Again By Naming Viral Nation As Marketing Maestros
June 13, 2024MGM Resorts International, the Las Vegas-based global hospitality and entertainment giant, has named Viral Nation as...
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Technology
Hypersonic Laboratories Introduces The Helix Platform: Full IP Ownership To Creators, Incentivizing UGC Creativity
June 5, 2024Gaming Company Hypersonic Laboratories announced the development of Helix, a multiplayer role-playing sandbox platform for user-generated...
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Technology
Kick’s New “Duel” Initiative Lets Fans Meet Their Favorite Streamers IRL
June 5, 2024Kick, the rising live-streaming platform known for its creator-friendly policies is launching a new initiative called...
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Strategy
TikTok Reveals The Top 5 Types Of Brands Users Want To See Creating Summer Games Content
May 29, 2024TikTok has released new research findings about the types of brands its users want to see...
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Technology
Whalar’s New Creative Chief Wants To Liberate The “Creative Voice” – Here’s Why It Matters
May 24, 2024Christoph Becker was appointed Chief Creative Officer (CCO) at global creator company Whalar Group in April,...
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Commentary
[REPORT] How Social Media Stars Are Ditching Brands For Direct-To-Fan Paydays
May 22, 2024A new report from market research firm EMARKETER reveals that more social media creators are going...
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Technology
Can Creator-Driven Platforms Like DeviantArt Be Used To Train AI Models Without Creator Consent? 10+ Artists Sue To Find Out
May 22, 2024Over 10 artists, including Sarah Andersen, Kelly McKernan, Karla Ortiz, Adam Ellis, Gregory Manchess, and Jingna...
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Technology
Startup Cracking The Code On Gen Z Community Secures $2.2M In Funding
May 10, 2024London-based Superfy, a social networking app catering to Gen Z users, has raised $2.2 million in...
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Platform
LinkedIn’s Unexpected Move: Can Playing Games Actually Help Users’ Careers?
May 3, 2024LinkedIn is venturing into the gaming industry with the launch of three new daily puzzle games:...
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Agency
How This 23-Year-Old Entrepreneur Built A Multi-Million Dollar Influencer Agency While Battling Cancer As A Teen
May 3, 2024At just 17 years old, Suhit Amin launched his influencer marketing agency, Saulderson Media, from his...
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Strategy
Study Reveals The Sweet Spot For Maximum Influencer Engagement (Hint: It’s Not Mega-Stars)
May 2, 2024Wharton marketing professors Ryan Dew and Raghuram Iyengar, along with Zijun Tian of Washington University in...
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Commentary
Bracing For Post-TikTok Social: 20 Industry Voices Discuss Creators’ And Users’ Next Destinations
April 30, 2024President Biden has escalated the pressure on TikTok by signing a law that gives its Chinese...
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Platform
How TikTok Collects User Data 600X Faster Than YouTube To Supercharge Its Algorithm
April 29, 2024New research highlights how TikTok’s short video format allows the platform to collect user data up...
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Commentary
[REPORT] Surprising Stats: What Really Matters To Consumers In Influencer Content?
April 26, 2024Social media management and analytics software company Sprout Social has released a report on influencer marketing...
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Brand
IGN Is Bringing The Creator Experience To Life In Partnership With TikTok, Amazon, Netflix
April 25, 2024Gaming and entertainment platform IGN announced it has partnered with TikTok to bring forth an exciting...
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Brand
Scotts Miracle-Gro Taps Brand Solutions Provider Thece To Throw A Virtual Garden Party For Gamers
April 25, 2024Lawn and garden company Scotts Miracle-Gro is partnering with brand solutions provider Thece on a novel...
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Commentary
[REPORT] New Study Reveals The Country Where People Essentially Live On Screens 57% Of The Day
April 23, 2024A new research report by Electronics Hub examines which countries spend the most time in front...
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Platform
YouTube’s 4-Part Formula For Making Shorts Ads People Actually Want To Watch And Share
April 23, 2024YouTube Shorts, the platform’s short-form video feature, has rapidly gained prominence, amassing 2 billion logged-in monthly...