Commentary

“A New Era Of Mobile Gaming”: A Breakdown Of TikTok’s Report

Gaming is currently one of the main pillars of internet culture, especially considering that we’re in...

Technology

Thece Bridges Brands To Creators Through Innovative Esports And Gaming Campaigns

Thece, founded in 2018 by CEO Zachary Rozga, aims to foster consumer engagement between brands and...

Influencer

Who Is Suraj Singh: A Gaming Influencer’s Journey Unveiled

Suraj Singh, a former delivery boy, transformed his passion for gaming into a thriving career as...

Talent Collectives

The State Of The Gaming Influencer Industry With Jacqueline Garrett, The Founder And CEO Of GGWP Academy 

Jacqueline Garrett, the Founder and CEO of GGWP Academy, has a personal connection to gaming and...

Commentary

Gaming And Twitter – Analyzing Twitter’s Gaming Communities

Gamers love Twitter due to the platform's ability to house gamer-friendly, multimedia content. Mentions of #gaming...

Talent Collectives

Bill Kenney: Underscore Talent Expands Gaming Division With Premiere Gaming Creators And Esports Players

The popularity of gaming is only going to grow, regardless of the economy or world events....

Influencer

YoboyRoy on Being a Full-Time Gaming Content Creator and Exploring the Fitness Niche

For the last six years, YoboyRoy has been a full-time content creator in the gaming niche,...

Influencer

OG Minecraft YouTubers: The Pioneers of Gaming Content on YouTube

Minecraft is undoubtedly one of the most popular video game franchises in the world. Since its...

Brand

How the Gucci Gaming Academy Is Supporting a New Generation of Gaming Influencers

The alluring world of competitive gaming has dominated social media for many years, inspiring a generation...

Influencer

Allie Macpherson: Launching Profitable Opportunities in the Gaming Industry

Who is Allie Macpherson? With 225,000 followers on Twitch and an additional 107,000 subscribers on YouTube,...

Brand

Brad Manuel: How Livewire Is Approaching Gaming Marketing

With about 3 billion gamers worldwide, by Livewire CEO Brad Manuel’s estimation, there’s clearly a huge...

Commentary

VidCon Returns to Anaheim for 15th Annual Event With Twitch, Snap, Spotify Execs, Debut Brand Match Accelerator

VidCon will return to the Anaheim Convention Center on June 25-27, 2026, for its 15th annual...

Influencer

MrBeast Hosts Invite-Only Advertiser Event During TV Upfronts Week in Push for Larger Brand Deals

Beast Industries hosted a breakfast for top brand and advertising executives at Penthouse 45 in Manhattan...

Commentary

Creator TV Sports’ Creator Poker Championship Set for CBS Sports Network Premiere

Creator TV Sports, the studio label of Creator TV, Sabio Holdings’ creator-led streaming network, will air...

Commentary

Creator Economy Job Radar – May 12, 2026 – Starbucks, L’Oréal, and Fetch Are Bolstering Creator, Influencer Divisions

Creator Economy and Influencer Marketing hiring spans enterprise consumer brands, beauty companies, rewards platforms, agencies, and...

Agency

NewGen Bolsters U.S. Talent Department With Two Senior Hires From Kinetic Group, Bad Moon Talent

Creator agency NewGen has added two senior hires to its New York office, expanding a U.S....

Commentary

MENA Live-Streaming Audience Grows 5X in Four Years as Kick Seizes 81% Market Share

Kick has emerged as the leading live-streaming platform across the Middle East and North Africa (MENA),...

Commentary

Syracuse University Launches Creator Economy Minor

Syracuse University will offer a minor in the Creator Economy beginning in fall 2026, marking the...

Commentary

Creator Economy Event Calendar – May 4, 2026 – YouTube, Twitch, The Podcast Show: A Headline-Packed Month 

May 2026 brings a geographically wide calendar of Creator Economy, Influencer Marketing, and social media events...

Strategy

After Media and Commerce, Bia Granja Says Creators Are Coming for Hollywood IP

The Creator Economy has spent two decades moving through media distribution and retail. Industry veteran Bia...

Commentary

Nearly Half of Gen Alpha Trust Influencers as Much as Family on Purchases, Report Finds

New research from Influencer Marketing agency Digital Voices finds that 49% of Generation Alpha children trust...

Influencer

MrBeast Sues Toronto Production Company for $5M Over ‘Beast Games’ Dispute

MRB2024, LLC, the production company behind Jimmy “MrBeast” Donaldson’s streaming content, has filed a lawsuit against...

Talent Collectives

FiveTwoNine’s Creator Fund Is Bringing Missing Creator Economy Voices to Advertising’s Grand Stage

For years, Cannes Lions has declared itself the home of creativity. But when Becky Owen looked...

Commentary

YouTube Leads Ad Recall, Purchase Influence in U.S. Teen and Millennial Survey

YouTube outperformed competing platforms on ad recall, perceived ad quality, and purchase influence in a U.S....

Influencer

Sixteen Years, One Mission: How Dzung Lewis Built Honeysuckle Into a Food Brand That Lasts

In 2009, Dzung Lewis was sitting at a corporate finance desk she hated, quietly catering parties...